The BEST Tools & Software for Your Marketing Agency

February 11, 2019

Are you ready to take your digital marketing agency to the next level in 2019? Then you’re going to need the right tools and software to get you there.

One of the best things about the internet is that consumers and business owners alike have unlimited options—unfortunately, there are some downsides to this. An abundance of choice makes it harder to figure out what tools are worth your time, and which are a bust.

In this blog, I’m going to share with you which tools and software we use at Cereal Entrepreneur to keep our business running smoothly and growing.

Best Tools For Marketing Agencies

Customer Relationship Management (CRM)

Whether you’re just starting out or you’re juggling multiple clients, it can be hard to keep track of your customer-base and your leads. With the right CRM tool, you can focus on closing deals and landing clients instead of worrying about keeping your contacts organized.

HubSpot CRM

HubSpot CRM can help manage sales process tracking, can help organize information, and help track customers and prospects through business contact management tools. Best of all, this tool is FREE to use

The free version includes:

  • Customizable Views
  • Task Boards
  • Drag and Drop Communicator
  • Extensive Integration Capabilities
  • Prospect and Customer Database
  • Email Connections
  • Templates
  • Tracking
  • Scheduling

Hubspot CRM also allows you to import and export contacts into custom databases, and features an easy to use interface that offers a guided walk through.

Social Media Marketing

Social media marketing is more important than ever, as traditional advertising spaces such as TV, print, and radio become increasingly expensive. If you want your digital marketing agency to succeed, you need to be able to streamline your social media marketing processes.


Hootsuite is a free scheduling tool that integrates with most social media platforms, so you can manage multiple accounts across multiple platforms all in one place. You can write, revise, publish, and schedule posts all in one easy to use program.

With Hootsuite you can:

  • Publish Posts Immediately
  • Schedule Posts in Advance
  • Monitor Feeds
  • Like, Comment, and Share Posts within the Dashboard
  • Access Basic Analytics
  • Integrate with Third Party Apps like Tailwind and Pinterest

SEO Tools

Good search engine optimization is imperative if you want to be able to help your clients rank higher on Google. Fortunately, there are many programs that will help immeasurably when it comes to assessing and improving your SEO performance.


Moz is a great SEO tools that offers both a free and paid version. If you’re serious about improving your SEO, you’re going to want to check out Moz, which includes:

  • Backlink Tools
  • Keyword Research Tools
  • Page Analyzing Tools
  • Site Crawler

Additionally, you can install the MozBar, a Chrome plugin that provides instant metrics for any page.

Screaming Frog SEO

Screaming Frog is an SEO crawling tool that is able to provide important SEO-related information about your website, which can then be downloaded and kept on file for reference. Scream Frog covers elements like HTML, CSS and Javascript, and links to other tools like MOZ, Google Analytics or Ahrefs. This SEO tool is able to give you a 360 degree view of your site and the data behind it.


A key part of making your clients successful is keeping an eye on their competition. With SEMrush, you can research your client’s research.

With this tool you can see:

  • Backlink Analysis
  • Find Top Keywords for a Site
  • Estimate Traffic on any Site
  • Find Ad Copies of your Competitors

With this data, you’ll have a detailed analysis of what keywords to target, which product ads to use, and various SEO strategies to build a successful online business.

SEMrush also has an easy to read dashboard of your website’s data featuring:

  • Organic Keywords
  • Organic Traffic
  • Position Tracking
  • Site Audit
  • SEO Ideas

SEMrush also has a social media monitoring tool, brand monitoring and offers a backlink audit. There are paid and free plans available, and the paid plan lets you see the keywords where your competitor ranks and their landing pages.


Ubersuggest is a free keyword tool that helps you perform keyword research to improve your SEO efforts. Features include:

  • Google Trends
  • Language Selection
  • Copy-Paste Keywords into a Spreadsheet or Download to a CSV File
  • Additional Keywords not available in Google Keyword Planner
  • Find Long-Tail Keywords and LSI Keywords
  • No limitations to Use


Serpstat is one of the more comprehensive SEO solutions designed for marketing and search analytics, content marketing, and PPC campaigns. With free and premium plans available, it will help you discover the market share of the domains for the top 100 search results on specific keywords.

Google Keyword Planner

Keyword Planner is another FREE keyword tool that is brought to us by Google. With this tool, you can explore:

  • Keyword Suggestions
  • Cost Per Click
  • Range of Current Campaigns
  • Search Volume
  • Competition Level

The tool has an intuitive layout that makes it easy to use for all skill levels. It also offers two options, allowing you to either find new keywords or discover search volume and forecasts. With Google Keyword Planner you can track keyword data over time, giving you the ability to look at the past performance of your keyword set, allowing you to examine how each keyword performed in different time frames of your choice. This can help you assess the trend of the terms overall. The tools also allow you to assess keyword effectiveness by location.

Dashboard & Analytics

No digital marketing agency will be able to succeed if the owner isn’t able to constantly assess and evaluate the performance of their marketing efforts. For dashboard and analytics, we recommend the following software.


Databox is another free tool that pulls all your website data into one place, making it easy to track your performance in real-time. You can select a template or mix and match metrics to view all the data you need in one spot.

Databox is fully customizable and easily calculates the KPIs that are most important to you. Data you can view from this tool includes:

  • Site Visits
  • Top Pages
  • Top Channels
  • Average Time Spent on Page

Google Analytics

Google Analytics is a must have tool for anyone in digital marketing. It helps you track users over time to see how they are engaging with your site, helping you to deliver experiences and drive results. It’s a great way to find out what is working and what is not.

You can even connect systems used to measure CRM, points of sale, and other touchpoints with your customers for a more complete view. It can also help you discover new insights from your data, such as which users are likely to convert or which customers have high revenue potential.

Google Analytics also integrates with display and video 360, Google Ads, AdMob, and Ad Manager. The tool also has an easy to use interface and shareable reports.

Project and Team Management

No matter how big or small your team is, you need to be able to streamline your processes to ensure all projects are performed without a hitch.


With Asana, you can:

  • Track Work
  • Assign Tasks
  • Connect and Communicate Across Teams

Asana has effective messaging and communication tool and integrates with your team’s files and apps for seamless collaboration, including tools like Dropbox and Google Drive. Asana also features a calendar so you can easily organize projects and who is working on what task.


Slack is a great tool for team communication. With this tool, all team messaging is in one place and can be segmented by creating channels for various topics. Users can be assigned to as many or as few channels as desired.

It also integrates with popular web tools like ASANA, Skype, Zoom, Google Hangouts and Google Drive. It also makes file sharing easy, and all content is searchable from one search box. It is accessible on desktop and has app versions available on IOS and Android.

G Suite

You can get G Suite starting at $5/month. It allows remote team members to communicate with each other to access documents anywhere at any time. Google will even setup and manage your G Suite for a small monthly fee.

Features of G Suite include:

  • Customized Business Email
  • Unlimited Storage Space for Photos, Files, Documents, and Emails
  • Team Collaboration Apps
  • Enhanced Security with Data Stored in the Cloud

Web Development

Nowadays, all businesses, no matter how small, NEED a website. With these web development tools, you can easily build website for your clients.


Since its inception in 2003, WordPress has gone from a simple and ubiquitous blogging site to a preferred and preeminent open source web development platform. It’s the most widely used content management system and according to Yoast, accounts for 20-25% of all new websites. It has easy to use templates that allow you to easily build a website designed specifically for the needs of your clients’ businesses.


While there are many hosting services available, we at Cereal Entrepreneur prefer and recommend. Bluehost.

We use Bluehost for our own site and enjoy the outstanding customer support. For those just starting out, BlueHost offers great introductory rates as low as $3.95/month.

Content Creation

Content is key if you want to be able to attract new viewers and potential customers for your clients. To help with your content creation process, we recommend the following tools.


Canva allows users to make use of customized photo filters, and to manipulate text, create images from scratch or use stock photos, and use designs or background images. It also provides different social media network image size dimensions, all done with an easy drag-and-drop technology.


While Grammarly is useful for more than just content, it definitely helps you ensure that your written content and text is polished and perfectly free of typos and incorrect grammar. There are free and premium versions available.

This tool scans your text for proper use of more than 400 grammar rules, checks spelling of words and ensures they are used properly in context, and suggests alternate words to enhance sentences.

Landing Page

Creating effective landing pages is key to turning viewers into customers, and your clients will not be able to deny your value if you create landing pages with high conversion rates.


The key to success in business is automation. The more we can automate, the faster we can scale, and the bigger we can grow. With Clickfunnels, you don’t have to spend a lot of money hiring a designer to build landing pages, you can do it yourself. Clickfunnels make it easy to create great looking pages without coding.

Freelance Work

Without you’re turning to freelance work to help you build your own portfolio and develop your skill when you first start your digital marketing agency, or you’re turning to it to start building your team, there are many helpful resources out there.


Upwork is a great resource to find and hire freelance workers to outsource tasks from your digital marketing agency. Through the Upwork platform, you can chat, share files, and collaborate with freelancers from either your desktop or a mobile app. You can also invoice and process payments through Upwork.


FreeeUp helps thousands of businesses from all over the world hire top talent for their business projects. You can find and hire the best Amazon, eCommerce, and digital marketing freelancers on this platform.

Growing your marketing agency will never be easy, but it will be a lot easier if you have tools to help with the multiple tasks you have to complete on a daily basis. From writing better content and getting it to rank higher on Google with the right keywords, to building your own WordPress website for you or your clients, these tools and software are necessary so you can focus on more important tasks like attracting new customers and growing your agency.

If you want to learn more about how to grow your own digital marketing agency, then enroll in our online Digital Marketing School today! You can also follow us on YouTube, Facebook, and Instagram for more helpful content daily, or visit Cereal Entrepreneur’s blog for more FREE training!


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