While Instagram is a great platform for growing your brand and engaging with your audience, up until now, influencers and other high profile accounts have had the disadvantage of not being able to track their growth and engagement through Instagram. But that’s about to change—Instagram is now taking steps to win over some of its highest-profile users by offering them an alternative to Instagram business profiles. In this...
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How to Start a Blog in 2019 [That Actually Makes $MONEY$]
January 21, 2019
Whether you’re trying to build a freelance business, start your own personal brand, are looking to start earning passive income, or are just passionate and want to write about a certain topic, 2019 is the year to start a blog. Starting a blog is a great way to share your expertise on a topic that you have an aptitude for or are simply passionate about. With a blog you can connect with people online and help them solve their problems and bring...
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Digital Marketing News Today | Facebook "Watch Party" Communal Viewing for All Profiles and Pages
January 2, 2019
Facebook’s new Watch Parties feature has been a huge success, allowing users to connect by watching videos together online. Since Watch Parties was first added to Groups in July, statistics show that 12 million Watch Parties have been held. With both individuals and brands using Watch Parties as a marketing tool, it’s clear that the feature is only becoming more popular as more users see its benefits. Any social media marketing agency owner...
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How to Create Facebook Lead Ads for Beginners [Step- by Step Guide]
December 17, 2018
With 2.19 billion monthly active users, Facebook allows marketers to tap into a vast pool of potential leads with targeted messages. With lead ads, you can collect leads for your business through the most popular social media platform. Lead ads are a type of ad that allows you to run lead generation campaigns on Facebook and Instagram and make it easy for your customers to submit their information to you using any device. These kinds of ads...
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Top 20 Questions New SMMA Owners Have
November 19, 2018
Starting your own social media marketing agency can be an exciting time, but that doesn’t mean it comes without challenges. When it comes to starting a new business, everyone can use a little help—and that’s why I’m here! In this blog, I’ll be answering the top 20 questions I get most often from new SMMA owners. Hopefully these answers will help you have the courage and confidence to start your own agency, or will help lead...
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How to Create a YouTube Brand Account
November 10, 2018
A YouTube channel is a huge asset to any brand or business, especially as marketing trends continue to gravitate toward the digital realm. There are numerous benefits to creating more video content for your brand or clients, including the fact that video accounts for approximately 90% of all content shared online. To make life even easier for brands, YouTube offers a channel exclusively for brands and their team of creatives. In this blog, I’m...
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The End of Social Media Marketing [Ad Costs RISING]
October 4, 2018
If I were to tell you that social media marketing as you know it would cease to exist in 2019, would you regret not taking the opportunity to advertise more while you had the chance? Social media has always been a very changeable medium—that is part of what makes it so excited to be a social media marketer and to run your own agency. However, the constant changes that occur are one of the reasons why so many social media marketers...
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FREE SEO Tool to Rank Your Content on the First Page of Google
October 1, 2018
SEO is one of the most important aspects of marketing your business online. If you want to ensure that your online business or personal brand rank high, then you need to think about SEO at the very beginning of your content creation process. The best way to get your content ranked on the first page of Google is to create high quality content that contains keywords that your target audience will be looking for. By using the right keywords in your...
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How to Create Instagram Story Ads [FULL Step-by-Step]
September 26, 2018
With 500 million daily active users, Instagram is an enticing marketing channel and has been for many years. However, with the introduction of Instagram Story ads in January 2018 it’s become even more of asset to businesses. In particular, big brands like Nike, Netflix, and Airbnb have found much success with the platform as a marketing channel to engage with customers and target their potential audience. The business case for Instagram Story...
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What is ASMR Marketing?! And Is It Illegal?
September 24, 2018
Have you noticed how recently big brands like IKEA, KFC, Dove Chocolate, and McDonald’s have been releasing annoying videos featuring celebrities doing unusual things like whispering into microphones, tapping on glass, scratching paper, or cutting soap? If you have, you’re likely wondering how these brands could possibility be benefiting and bringing in the big bucks from these videos. Well, what these brands have been cashing in on is the...
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