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If you want to make your site rank higher in search engine results, you should do effective linking. Through sophisticated link analysis, search engines know how web pages are related to each other. Thus, the more links you have to your site, the more your website will be viewed as popular. Through link building, search engine algorithms can detect that your site is trustworthy, is non-spammy and is an authority in your niche. How Do Links...

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In this article I’m going to share with you the social media tools I personally use and recommend to manage social media accounts efficiently. 1. Buffer Buffer allows you to share both your own and other third party content across your networks straight from social accounts or the web. Buffer for Business allows team members to contribute to a social profile. The client can assess all activities on the profile and contribute as they...

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These are key points you should follow to get the results that you want from your marketing campaigns. 1. The use of SWEPS in guiding your digital marketing strategy Digital marketing is one of the fastest developing industries in the world. The industry is constantly changing and evolving and that can make it tough to stay on top of new developments. However, the SWEPS technique is a standard that won’t be going anywhere any time soon and should...

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In the previous post, we talked about keyword research. In this article, I will share with you how user experience and content affects search rankings. Search engines continuously struggle to improve their performance by providing the best possible results. In spite of remarkable technological advances, search engines can't yet understand the text, see images, or watch videos in the same way a human can. In order to interpret and rank content,...

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If you have an online store, a website, or even a blog, you will soon realize why search engine optimization (SEO) is important. SEO determines the success of your online business and it is necessary for every website owner or webmaster to know how to use SEO and to understand its potential in every business. Search engine optimization is simply a set of rules that must be followed by websites, online stores, and blogs to increase traffic....

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Digital marketing is a big part of running a successful business these days, and it will only become bigger in the next few years. This is because a lot of businesses are now going digital, and online stores and websites will not be successful without making use of digital marketing. As consumers continue to rely heavily on the digital landscape, digital marketing is a MUST, whether you are a small business owner, a service provider, a celebrity or...

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Are you looking to build a search engine-friendly website? Do you want your website to rank high in Google search results? If you are thinking that this is a herculean task, you’re wrong. In this blog post, I’m going to show you how to build a search engine optimized website in terms of design and development. I will also briefly cover how to increase your rank in Google and other search engines. The Basics of Search Engine Friendly Design...

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As business starts to increase, you begin facing an enormous workload. Have you thought about how you’ll manage the pressure alone? In evaluating the situation, you understand that you need a better substitute to hiring a full-time employee. So, what is the best option available for your business? Find help from an expert virtual assistant and watch how quickly your business is able to grow! What are Virtual Assistants? Virtual assistants are...

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An essential feature of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become stylish, they still can't see and understand a web page the same way human can. SEO assists the engines in determining what each page is about and how it may be useful for users. Knowing search engine marketing is helpful in increasing your site’s rank on the web. Why is Search Engine Marketing...

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Snapchat is a social mobile application that is widely used today. Organizations and businesses uses snapchat to share their services and products. Snapchat is a social application where you can post and view stories, snaps, and explore news. In this article we are going to share 3 effective marketing hacks to boost your followers. 3 Effective Marketing Hacks for Snapchat 1. Use the app ‘Ghostcodes’ What is this? Ghostcodes is an app that...

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