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If you've decided to take the DIY path and build a website yourself, it's essential to pick the right website building software. In this article, we'll share with you the top 5 best website builders for creating your own website. The Best Website Builders in 2017 Wix – A website builder perfect for small business websites with fully customizable templates. Shopify – This is great for eCommerce stores. Also, it’s super affordable. ...

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Despite remarkable technological advances, search engines can't yet recognize text, view images, or watch video the same way a human can. In order to decode and rank content they depend on meta information about how people interact with sites and pages. This gives them a look at the quality of the pages themselves. In this article I will go over how SEO engagements work. The Impact of Usability and User Experience in SEO engagement On Search...

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Video content is KING in the content marketing space as of 2017. YouTube is currently the prominent platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google that allows you to post videos and potentially monetize on ads placed on your videos. If you’ve recently started a YouTube channel, you must be pondering how you can attract more YouTube subscribers. You also might be wondering how you...

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Whether you’re doing Pay per Click for the first time or you’ve just signed a new client, it can be frightening to find out whether or not you’re doing a good job. Sure, we all want to make unicorn ads that have the highest click through rate (CTR) and the best conversion rates, but a good metric for one industry isn’t automatically good for another. So, what numbers should you look to beat in your industry? Also, which industries are...

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How Does It Function? By: Jordan Steen A Search Engine is a software program that searches for sites based on the words that you use as search terms. Search engines look through their massive databases of information in order to provide search results that are as relevant as possible with regards to a given search query. Are Search Engines and Directories The Same Thing? Search engines and Web directories are not the same things; though...

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Instagram has received its place as one of the leaders of social media marketing. This is due to its eye-popping user growth statistics and fun, user-friendly posting and interaction choices. These are among the reasons why many brands and public personalities depend on Instagram to endorse their products and services. But, how exactly do brands increase their Instagram followers? Basically, they evaluate their audience, determine their...

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Email inboxes are raucous–and are even more competitive than you might think. It’s no longer adequate to send one-size-fits-all email messages. You need the one-two punch of sending the right personalized message at the right time. That means binding the power of two different features within email: Email marketing and email automation. If you want to know how email marketing and email automation works, read on! Why Do Email Automations...

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If you are wondering what search engine optimization is, then this guide is for you. Perhaps you are an online store owner who just wants to have more website traffic and more sales conversions. Or maybe you are an affiliate blogger who wants to reach more viewers and increase your earnings. Whether you own your own website or you are working as a marketing professional in a company, you will need to know the basics of search engine optimization...

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Have you tried marketing your business on social media? If you have done it, then perhaps you know that Facebook is actually the most effective social marketing platforms among them all. With over 2.01 billion monthly active Facebook users as of September 2017, Facebook is said to be the most effective social platform for marketing your business online. Some people think that Facebook is just for fun networking between family and friends....

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Using SWEPS to Guide Your Digital Marketing Strategy Digital Marketing is one of the fastest growing industries in the world. Every single day, things are changing in the industry that make it hard to stay on top of all the best practices. That's why I made this acronym and put together a list of items to keep track of so you're business in always in the game! No matter how much the Digital Marketing industry changes, if you...

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