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Category: Email Marketing

Video has never been bigger when it comes to social media marketing. In fact, by 2019, it’s estimated that 80% of all internet traffic will involve video. There are many reasons why you should want to include video in any social media marketing strategy—first and foremost because consumers crave the human interaction and authenticity of video. If you want to forge a strong connection with an audience—which is integral to building a brand—then...

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To successfully build your business, you need to be able to attract and convert leads into customers. To do this, you have to be able to reach your target audience and delivered the right message, while also keeping connected and engaged with your current customers. One of the best ways to achieve all of these essentials is through email automation. Email automation can not only help you convert leads into customers, but it can also help you stay...

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As we’ve discussed before, email is an integral tool in any marketing strategy that can not only help you increase your sales, but that can also help you get in touch with new and prospective clients to build relationships with. In fact, one great way to make initial contact with a prospective client is through cold emails. Sure, we’ve all heard of cold calling, but cold emailing can help you reach more people in a shorter amount of time, and...

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As any good marketer knows, email marketing is essential to keep up in the digital realm. While there are many different email softwares out there, this can unfortunately mean that it might take you a few tries before you find the right one for you. However, that’s what I’m here for! In this article I’m going to be talking about the email software ActiveCampaign and all of the cool features within this software that makes it better...

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Email Marketing Statistics

November 22, 2017

In this article, you are going to learn how marketers are using email marketing to maximize their return on investment or ROI. 1. Clickthrough Rate Fifty-four percent of marketers say growing their engagement rate is their top priority with email marketing. The time of day with the highest clickthrough rate is 11 a.m. ET for email sends. Also, 15% of marketers surveyed say their company still does not frequently check email opens and clicks; only...

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Email inboxes are raucous–and are even more competitive than you might think. It’s no longer adequate to send one-size-fits-all email messages. You need the one-two punch of sending the right personalized message at the right time. That means binding the power of two different features within email: Email marketing and email automation. If you want to know how email marketing and email automation works, read on! Why Do Email Automations...

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