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Category: Personal Branding/Influencer Marketing

One of the biggest evolutions in digital and social media marketing in the recent years is the development and rise in popularity of influencer marketing. Chances are, you’re already familiar with at least a few huge social influencers who companies partner with to help market their products with huge success—think the Kardashian/Jenner family, Gary Vee, Tai Lopez, or Dan Bilzerian. Often, social media influencers are simply people who have...

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Video marketing has become the go-to way to build a brand, generate leads, and gain sales online. And it’s a trend that’s built to last. There’s a very good reason why so many marketers are focusing their time and money on video marketing campaigns—quite simply, videos get the message out better than any other form of content. And the truth of that is in the numbers: Last year, in 2017, 90% of all content shared online was video ...

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Do you have an idea for a product or service that you’d love to build a personal brand around? So many people are filled with great ideas but let their fear hold them back from figuring out the first steps in pursuing that dream. Well, if your dream is to start your own personal brand and start making a profit from your passions, then you’re in the right place! In this article, I’m going to be going over the step by step process that you...

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If you’ve ever spent any time online on Instagram or YouTube, then there are probably some big name creators that you’ve come to enjoy or at least have heard of. While you might admire these people and their lifestyle, have you ever thought that you could do what they do, too? Some notable social media influencers and celebrities include:   Gary Vee/ Tai Lopez - social media marketing entrepreneurs - net worth $50 million/$20 million ...

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Next to Facebook, Instagram is the most popular platform for marketers to use to build their personal brand. Users want to engage with brands in a personal way, and Instagram and it’s many features make this easy. Instagram is one of the best places for you to promote brand engagement with your users, with easy commenting, liking, and video features. However, the feature that will allow you to engage best with your followers is Instagram...

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