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Category: Social Media Marketing

It started on Snapchat, with Facebook following behind not too long after, and then became even more popular with Instagram. And now, finally, YouTube is following the trend, launching their very own version of the Stories feature! That’s right—YouTube has been testing and experimenting with Stories a year ago, and late last year the platform allowed creators with 10,000+ subscribers access to the feature. In this article, I’ll be...

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Facebook keeps introducing new features that add more to the user experience, making them want to come back for more. Not only do these 3 new features offer more to the user, but they also give brands more creative freedom in how they interact with followers. In this article, I’ll be talking about the 3 new features that Facebook is introducing that will change the way that users interact with Messenger. Facebook Introduces Instagram-Like...

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If you’re looking for way to grow your brand or business in 2019, starting a YouTube channel might be one of your goals—and what a great goal it is. Aside from the many ways it can benefit your business, some industry leaders and solo entrepreneur claim that they’re making six figures off of their channels. These claims are certainly possible, as YouTube has become the number one platform for users to find out information—whether it’s...

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While Instagram is a great platform for growing your brand and engaging with your audience, up until now, influencers and other high profile accounts have had the disadvantage of not being able to track their growth and engagement through Instagram.   But that’s about to change—Instagram is now taking steps to win over some of its highest-profile users by offering them an alternative to Instagram business profiles.   In this...

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Have you ever wished that you could see what something actually looked like on you before purchasing it online? What if you could try on a pair of sunglasses just by using a selfie from Facebook making that purchase?   Well, with new augmented reality technologies, this might soon be a possibility.   Facebook has been talking about AR technology for years now, and while they have been rolling out some AR features recently,...

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When you wake up in the morning, one of the first things you probably do is reach for your phone to scroll through your social media feeds. Being able to effortlessly browse online and on social media is something most people probably take for granted. However, if you were blind or visually impaired, the experience wouldn’t quite be the same. There’s no doubt about it, social media content hasn’t always been the most accessible for those who...

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There’s no denying that competition is stiff on YouTube. As the most popular video platform, there are more than 50 million content creators regularly uploading videos on YouTube. So how do you get your own content to stand out? There are countless benefits to businesses and brands being on YouTube. However, producing engaging, entertaining, and informative videos that bring awareness to your brand can be a challenge for many brands, especially...

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Facebook’s new Watch Parties feature has been a huge success, allowing users to connect by watching videos together online. Since Watch Parties was first added to Groups in July, statistics show that 12 million Watch Parties have been held. With both individuals and brands using Watch Parties as a marketing tool, it’s clear that the feature is only becoming more popular as more users see its benefits. Any social media marketing agency owner...

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Starting your own social media agency can be confusing and intimidating, but it can also offer many rewards. With the New Year upon us, what better is there to get started on the road toward running your own 6-figure agency? The process might be long and hard, but with the right tools, resources, and plans, you’ll get there in no time. In order to be the resounding success that we both know you can be, you’re going to need clear goals to work...

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Gone are the days when ‘content’ simply means coming up with and writing blog posts for your company’s websites. Nowadays, content marketing includes a diverse set of content types and multiple channels to push them through. If you want your social media marketing agency to grow and remain competitive, then you need to use all of the tools in your content marketing arsenal. If you’re already using social media, then you are doing content...

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