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Snapchat is one of the biggest social media platforms in 2019 - but are Snapchat ads worth it? They are if you’re targeting the right people. Businesses who know how to use Snapchat for their marketing are going to succeed in 2019, but you need to determine if the platform is right for you or not. Because it’s not right for everyone. In this article, I’ll go over everything that you need to know about Snapchat and the audience it...

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Snapchat marketing requires a good understanding of the platform and its user base. Snapchat advertising can be great if you do it the right way. Because Snapchat is such a unique platform, though, you need to treat it just a little differently from how you would treat other social media platforms. Before you can learn Snapchat marketing for beginners, you need to learn about who’s using Snapchat and how. Even if you’re coming into Snapchat...

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People who know how to find topics for YouTube videos aren’t waiting around for inspiration. There a plethora of tools that can help you come up with ideas, and find the video topics that will work for you. When you’re figuring out how to find YouTube video topics, there are a few things you need to be looking for.   The first thing you need to focus on to find YouTube video ideas is user intent. This means creating the videos that...

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It’s important to have an understanding of YouTube marketing because YouTube is such a powerful content platform. Creating videos, analyzing their effectiveness, and a bit of advertising can go a long way on YouTube. With a little bit of love put into the creative, you can do well on YouTube. Your success with YouTube marketing for beginners is going to be determined by your ability to produce good content and to understand the metrics surrounding...

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The importance of competitor analysis is what you can get from it: inspiration and insight. The role of competitor analysis in your marketing agency is as a guiding hand in areas where you don’t have enough experience. You should be using competitor analysis to give you some insight when you’re trying something new, whether that’s a whole platform or a single feature. Before you can perform a competitor analysis, you need to understand who...

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Learning how to create Facebook Messenger ads could put you a step ahead of the competition. While it’s a simple as running a Facebook ad and creating a chatbot, Facebook messenger ads are taking over the world. In this article, I’ll tell you why 80% of businesses want to have a chatbot by 2020 and how you can build yours. I’ll go over some of the best chatbot services, and the one I personally use. Messenger ads are going to have a huge...

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If you’re looking to learn the social media marketing basics, I’ll cover social media marketing for beginners below. This article will teach you the things you need to know to get your start on social media, and how you should be looking at your campaigns. If you’re a more advanced social media marketer, this article can also serve as a good refresher of the basics. It’s important to have a strong understanding of the social media...

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The best tools for Instagram marketing can help streamline the Instagram marketing process in several ways. Tools like Hootsuite, Canva, and Google Analytics can help you understand your analytics, get new clients, and grow your brand. Every marketer needs good tools and with Instagram marketing tools, free options can be just as good. These are just the top tier of Instagram marketing tools - the best Instagram marketing tools - but there are...

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Instagram sponsored posts are the most common type of ad that you’ll see in the feed, and can be extremely effective when used correctly. To learn how to create sponsored posts on Instagram, you’ll need to get familiar with Facebook Ads Manager. These are often confused with promoted posts, but they are very different. While promoted posts are often quicker, Instagram sponsored posts offer accuracy in targeting and in ad copy that you can’t...

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All you need to know to learn how to create marketing packages is some basic math and an idea of what you’re going to be doing. If you know how much money you’re going to spend and how much you want to make, you can easily package your services. Of course, you’ll also need to know what work is going to get done. In this article, I’ll break down how to package marketing services, and also why I think you shouldn’t. Packages are great for...

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