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No one opens emails, right? So, do you need an email list? Yes, you do. Emails get opened more than you might think, and email lists are a great way to reach your audience. When used correctly, an email list gets you into a direct conversation with your audience that can influence them in a variety of ways. If you aren’t taking advantage of that, you need to be. Every business should have an email list, even if they aren’t using it from the...

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In modern digital marketing, you need to know how to use Instagram Highlights effectively. You should be using highlights to showcase and categorize your best content. Whenever you post something that is a great reflection of your brand, that’s something that should be highlighted. Instagram Highlights are a must for anyone who’s putting effort into the platform. Highlights offer you a way to recreate the important functionalities of a website...

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What is website marketing? Website marketing is the analysis of user interaction with a website, and implementation of changes to improve that interaction. For many digital businesses, website marketing is the key to success. Website marketing is not trying to sell people your website - it’s trying to prime your website to sell to people. Websites are the storefront of the internet because digital businesses don’t have space for people to walk...

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To learn how to run an effective marketing campaign, you need to learn how to plan. Marketing is all about putting a plan in place to achieve your SMART goals. There are a few things you need to know to prepare to run successful campaigns, but what success means is the most important. The real differences between an effective and an ineffective marketing campaign are the processes and workflows behind it. You get out of a marketing campaign what...

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It’s natural for you to ask, “is social media marketing oversaturated?” because of how many people are interested. But the answer is an absolute no. There are so many factors that keep social media marketing from getting oversaturated that their almost too difficult to count. There are so many courses like mine that teach people how to run a social media marketing agency that people are hesitant to get in. It seems like it’s too late to...

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Knowing Twitter marketing can be very important for your social media marketing agency. The ability to communicate is one of the basics of Twitter marketing. If you can figure out how to have honest and authentic conversations on Twitter you can grow your business. While many people think that Twitter is dead as a platform for marketing, the numbers disagree. Twitter is still one of the biggest, most engaged communities on the internet. While I...

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A lot of SMMA owners find themselves asking, “how does PPC work” a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes. Pay-per-click marketing can be important to getting your content marketing strategy off the ground and is also important to making your website marketing work....

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The secret to knowing how to hire a freelance project manager for your social media marketing agency is being specific. Know who you’re looking for in terms of scope of work, experience, and personality. Of course, you’ll need to know where to look, as well. Hiring from the right places can help ease the entire process for you. Project managers should be one of your first hires when you’re scaling your social media marketing agency because...

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What is content marketing? Content marketing is promoting your product through the creation of blogs, videos, or anything else. But why is it important? Because content marketing is a very good strategy for a wide variety of businesses. Being able to answer questions like “what is content marketing?” can be very important for your social media marketing agency. Not only do you need to be able to accurately articulate what content marketing is...

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