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There’s somewhat of a misconception in business when it comes to automation. Many business owners and content creators find themselves in a place where they’re so essential to their business, that they feel irreplaceable.   In a job, being irreplaceable is a good thing. But in a business, being irreplaceable can be a nightmare. Suddenly, the thing you built to create a balance of time and money is either not making enough money or...

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  Let’s talk about the ultimate cold hard truth. If your business doesn’t provide true value, then you’re just making noise in the marketplace. But, in order to provide true value, you really need to know your customers.   I know what you’re thinking.    If you’re a brand new company, this certainly sounds like a Catch-22. How can you provide true value to customers you don’t have yet? How can you build...

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These days, having satisfied customers is not enough anymore. You need to have electric fans. This is why customer service is everything. It doesn’t matter how great your marketing is or how awesome your product is if your customer service falls to the wayside. Not only do satisfied customers come back for more, but they’re the ones who are most willing to share your new products, promote you on social media, and buy everything you do....

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When your SMMA begins growing, it’s important to know how to hire a virtual assistant. You need to know how to write a job description, interview, and onboard. Going through this process can be very simple as long as you go in with a plan for how you’re going to get it done. Virtual assistants are an important hire for your company because they can help it grow in ways that you might not even be aware of. A virtual assistant can handle the...

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As with everything, there are pros and cons of outsourcing marketing campaigns. You should consider outsourcing marketing activities when it will save you time. That is the most important pro to outsourcing after all - it allows you to spend more time on the big picture stuff. Unfortunately, you give up a lot when you decide to outsource, as well. When I talk about in house marketing vs outsourcing, I always come back to the “passion problem.”...

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What SMMA owners can learn from Tai Lopez and Gary Vee is how to approach business and marketing. SMMA owners can learn a successful philosophy. Both Tai and Gary both have a lot to say about how you can better position yourself and your mindset to succeed. If you recently got into a position as an SMMA owner, or want to prepare yourself to step into it, then your mindset and philosophy are very important to hone. You can always gain more...

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Knowing how to find influencers in your niche is the key to influencer marketing. As influencer marketing grows in popularity, this will only get more important. Anyone using social media for marketing should know how to locate and work with influencers. Influencers, if you don’t know, are social media personalities with a large, engaged audience. By sponsoring and collaborating with an influencer, you gain access to that following. Every niche...

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No one opens emails, right? So, do you need an email list? Yes, you do. Emails get opened more than you might think, and email lists are a great way to reach your audience. When used correctly, an email list gets you into a direct conversation with your audience that can influence them in a variety of ways. If you aren’t taking advantage of that, you need to be. Every business should have an email list, even if they aren’t using it from the...

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In modern digital marketing, you need to know how to use Instagram Highlights effectively. You should be using highlights to showcase and categorize your best content. Whenever you post something that is a great reflection of your brand, that’s something that should be highlighted. Instagram Highlights are a must for anyone who’s putting effort into the platform. Highlights offer you a way to recreate the important functionalities of a website...

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What is website marketing? Website marketing is the analysis of user interaction with a website, and implementation of changes to improve that interaction. For many digital businesses, website marketing is the key to success. Website marketing is not trying to sell people your website - it’s trying to prime your website to sell to people. Websites are the storefront of the internet because digital businesses don’t have space for people to walk...

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