There’s no denying it’s been quite the year for Facebook. From security breaches to data scandals, and, more recently, an announcement of the launch of a video calling product, some consumers might not know just what to think about Facebook right about now. Back at the end of September, Facebook VP Guy Rosen wrote a blog post announcing that there had been a security issue that had affected almost 50 million accounts. Unnamed attackers took...Read More
If you keep up to date on news in the social media world, you probably saw the headline a few weeks back that Google+ had announced that it would be shutting down. Some of you might not have been surprised by this turn of event, or some of you might’ve found yourselves trying to remember the last time you even looked at Google+. Some of you might have never even heard of it, and, obviously, you wouldn’t be alone. In this article, I’m...Read More
A YouTube channel is a huge asset to any brand or business, especially as marketing trends continue to gravitate toward the digital realm. There are numerous benefits to creating more video content for your brand or clients, including the fact that video accounts for approximately 90% of all content shared online. To make life even easier for brands, YouTube offers a channel exclusively for brands and their team of creatives. In this blog, I’m...Read More
Have you ever dreamed of being your own boss and making your own hours? Maybe you’ve even though more seriously about starting your own digital marketing agency, but you’re not sure if you can make a living doing it. Well, I’m here to tell you that you can, and I know because I’ve done it myself! Everyone has different motivations for wanting to branch out on their own and start their own business, and for as many different reasons for...Read More
Are you looking to launch a Facebook ad that’s easy to create, can showcase multiple services or products, and looks great on both mobile and desktop? Well then carousel ads might just be the perfect addition to your marketing strategy. In this article, I’m going to be walking you through the step by step process of creating a carousel ad on Facebook, and the benefits it can bring to your agency or your agency’s clients. Why Carousel...Read More
The goal of every business is to grow. That’s totally understandable, and a great goal for any business that wants to see their hard work pay off. However, growth creates new challenges and bigger questions for business leaders. As your business or social media marketing agency grows, you need to make sure you don’t overlook anything when it comes to sustaining your scalability. While some needs, like operational or human resources needs,...Read More
Think back to the last time you wanted to try to find a new restaurant. How did you search for the restaurant? Where did you look for reviews, hours of operation, the menu, and directions? If you’re like most people out there, chances are that you used your smartphone. Consumers are increasingly turning to their mobile devices when they need answers quickly. This is now only affecting how they search for things online, but it has also changed...Read More
Ever heard of the saying “learn from your mistakes?” If you’re a business owner, then you better get comfortable with that saying. Failure is pretty much inevitable—no one is safe from it, not even your biggest business idols. The most important thing to remember about failure, though, is that it doesn’t have to stop you from learning and getting back into the swing of things to make your business even better. In this article I am going...Read More
Video has never been bigger when it comes to social media marketing. In fact, by 2019, it’s estimated that 80% of all internet traffic will involve video. There are many reasons why you should want to include video in any social media marketing strategy—first and foremost because consumers crave the human interaction and authenticity of video. If you want to forge a strong connection with an audience—which is integral to building a brand—then...Read More
One of the biggest evolutions in digital and social media marketing in the recent years is the development and rise in popularity of influencer marketing. Chances are, you’re already familiar with at least a few huge social influencers who companies partner with to help market their products with huge success—think the Kardashian/Jenner family, Gary Vee, Tai Lopez, or Dan Bilzerian. Often, social media influencers are simply people who have...Read More
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