If you want to make money online and grow your personal brand, you don’t have to spend a ton of money on paid advertising. By creating and promoting the right content using a well thought-out content marketing strategy, you can bring awareness to your brand, attract more traffic to your website, and create more leads.
In fact, there’s never been a better time to build your personal brand with content marketing. In many cases, content marketing is actually outperforming traditional marketing, and some personal brands are even becoming more influential than big brands with big budgets.
In this article, I’ll be taking you through the most effective ways you can build your personal brand using content marketing.
What is Content Marketing?
Content marketing is a very effective method of growing and maintain your personal brand. It can help you communicate who you are, what you do, and your values to your audience. It also helps you build trust between your brand and your audience, all without you coming across as overly promotional or self-interested.
Content marketing is the consistent, strategic creation and sharing of relevant, valuable content that generally doesn’t explicitly promote a brand. However a good content marketing strategy will also help you stimulate interest in certain offers, ultimately driving profitable consumer action.
“Content” refers to the blogs, social media posts, videos, podcasts, eBooks, infographics, webinars, and other material that you publish to represent yourself and your personal brand. It refers to anything consumable that you create to engage your audience.
Content marketing is highly effective when it comes to:
- Increasing authority
- Promoting trust and likeability
- Building influence
- Improving SEO
- Generating leads and conversions
Content marketing becomes more important in the brand building and sales process. As ads become less effective (and more expensive), and consumers’ expectations increase, content marketing is actually becoming essential to the process of building and monetizing a brand.
Over time, your content will help you build a loyal, connect community around your brand, fill with an audience who follows you and is more likely to trust your recommendations. Your recommendations, over time, will include the products and services that you offer.
The most essential part of a content marketing plan is ensuring you come up with content that is actually providing value to your followers. You need to strategically produce, publish, and distribute content that will:
- Keep your audience engaged
- Keep your audience informed
- Educate your audience
- Entertain audience
- Help your audience solve problems
To be successful, it is important to be organized even before you start creating or publishing anything. Have a clear content marketing plan laid out before beginning to build your brand, and be consistent in the quality of your content and in your publishing schedule. You will not be able to build a loyal audience otherwise.
Personal branding and content marketing are a powerful duo when used together. Here are some effective ways you can build a personal brand with content marketing.
Write an Ebook
One of the best, fastest and most effective methods to build a personal brand with content is to author a book. Writing a book shows off what you know about your industry and niche, positioning you as an expert in your niche and the person your followers should turn to when they need expertise. Publishing a book boosts your credibility, visibility, and authority, and can also help grow your community.
Regularly blogging on relevant topics that interest your target audience is another way for you to build a community and position yourself as an authority. Over time, this can help you become a trusted resource for information on your niche. Writing authoritative blog posts, reviews, or blogs that offer advice will add value to your followers’ lives, and can also be an entry for new visitors who find you through search engines.
Small businesses that blog get 126% more leads than small businesses that don’t blog.
Assisting people with their most pressing questions is a gesture of goodwill, which also enables you to showcase your knowledge. Go to the platforms and places where people ask the most questions and post answers from an account representing your personal brand.
For example, Quora is a website dedicated to answering questions. Create an account, choose your topics of interest, then start answering questions. Twitter is another platform where people are looking for information. Searching popular hashtags in your industry is another way to find people on Twitter who need assistance. Social media listening tools can make this very easy.
Comments on your blog are also very important and you should respond to every one. Establishing communication directly with your followers is incredibly important.
Post Consistently on Social Media
To stand out and attract the attention of your ideal audience, post content that represents your personal brand’s values in a way that educates, entertains, or motivates people. Maintain an informal personal vibe in the copy of your posts. The more approachable your persona, the easier your reader will be able to connect with you and your brand. Mix personal content with business topics and publish quality content frequently.
Video content is a MUST in your content marketing plan. Video accounts for 90% of all content shared online. In addition to its shareability, video is easily consumed—much quicker than written content—and helps increase trust. Viewers will trust a brand more if they can visually see the person behind the brand or the product.
You can also create quick and free video with many free tools on social media. Facebook Live, Instagram Stories, and YouTube gives anyone access to create engaging video content that can reach a large audience.
Podcasts are a great content option because of the mobility factor. Your audience can listen while they’re working out or commuting to work, making this type of content convenient and appealing for consumers. Plus, they’re incredibly popular already. Approximately 48 million Americans already listen to podcasts.
You can help build your audience and build your credibility by reaching out to other creators in your niche and asking to appear on their blogs, podcasts, and video shows. This will give you higher exposure for your brand and solidify you as an expert in your niche.
Regardless of what type of content you are producing, remember that people are interested in consuming content that applies to them and helps them solve their problems. Always lead with value first and avoid content that puts your product before your audience. You content marketing strategy should be organized around the idea that you want to sell your brand, not your product.
Creating great content will also help you improve SEO. To optimize for SEO, make your content visible across ALL social networking websites. Searching engine rankings can be improved by publishing content that solves specific problems and handles specific topics using strategic keywords and search terms in your blog posts, videos, and images.
Content marketing is a long-term effort that requires consistency, especially when you’re looking to build trust, recognition, and influence. You want to be known for you content’s authority, credibility, and trustworthiness, and part of that means persistently publishing high-quality, relevant, authoritative content. In order to succeed, you just need to be sure you have a clear definition of your target market, strategy, and goals.
If you want to learn more about how to build and grow your own personal brand using content marketing, then enroll in our Personal Branding & Influencer Marketing course! You can also follow us on YouTube, Facebook, and Instagram for helpful content daily, or visit our blog for more FREE training.