snapchat marketing for beginners

Snapchat Marketing: Beginner To Expert [Full Guide]

June 24, 2019

Snapchat marketing requires a good understanding of the platform and its user base. Snapchat advertising can be great if you do it the right way. Because Snapchat is such a unique platform, though, you need to treat it just a little differently from how you would treat other social media platforms.

Before you can learn Snapchat marketing for beginners, you need to learn about who’s using Snapchat and how. Even if you’re coming into Snapchat advertising with a good understanding of the platform, there are plenty of nuances that you might miss because of the platform’s nature. Everyone uses Snapchat just a little differently.

If you’ve been using Snapchat advertising as part of your marketing strategy before this, I’ll cover some topics that you might need to re-learn. The platform has done a lot of changing over the past few years and even the past few months, so it’s important to keep on top of what’s going on with Snapchat. Similarly, there is so much to learn that there’s likely to be a lot that you’ve missed.

If you want to learn Snapchat marketing for beginners, then this is definitely the article for you. Snapchat marketing is a valuable tool for a social media marketing agency owner because so few people are doing it. When you devote time and effort to learning how to market on Snapchat, you’re picking up a niche skill that will allow you to win clients.

Snapchat is the most important for brands who are looking to market to a younger, cooler audience. I’ll explain more about this statement below, but it’s good to clear it up out front. If you’re selling to an audience who is 25 or younger, you need to be on Snapchat – it’s as simple as that.

The Snapchat marketing basics aren’t too different from other platforms, though you’ll definitely have to make some tweaks. If you want to learn more about social media marketing in general, I suggest you check out my other marketing for beginners guides. They can help you with your Snapchat marketing, too.

Check out Facebook Marketing for Beginners to get a good idea of how to communicate with your audience and to learn some of the basics of advertising on social media platforms. These skills are key when you’re using Snapchat for marketing, so it’s good to go over them. Similarly, check out Instagram Marketing for Beginners to learn more about how to create a visual brand – Snapchat is another visual platform, so this is really important.

With that said, Snapchat marketing for beginners offers its own unique set of pros and cons. So, below I’ll explain what you should be doing on Snapchat, who needs to be on Snapchat, and how to fit Snapchat into your marketing plan.

Why is Snapchat Marketing Important?

If you want to know why you should learn Snapchat marketing and Snapchat advertising, here’s the quick version: Snapchat has more than 191 million active, daily users. This makes it one of the largest social media platforms currently on the App Store. But, in addition to this, it’s one of the most engaged – from those 191 million daily users, Snapchat sees 10 BILLION daily views.

This means that the average Snapchat user is checking it at least 5 times a day. In actuality, though, some users are checking it just once and going through everything while other users are checking it almost every hour. When it comes to Snapchat marketing, you need to understand the sheer amount of people who are using Snapchat as part of their daily routine.

Another great aspect of Snapchat is that very few people are actually marketing on the platform. While it is one of the biggest social media platforms, Snapchat is still working to solidify themselves within the bigger world. This means less people are marketing on Snapchat than Facebook, so you have less competition to worry about.

In addition, many people consider Snapchat to be a more genuine, authentic platform. Where people have an expectation that things are more produced on Facebook or Instagram, they expect Snapchat to be less edited. This allows you to develop a more human, real connection with users on Snapchat than elsewhere.

image of a snapchat group chat

Who Should Be Using Snapchat for Marketing?

Snapchat doesn’t have major pulls towards any demographic except for one: age. Almost all Snapchat users are 34 or younger, with an overwhelming majority being under 24. The Snapchat audiences skews young, being most popular among college-aged students.

The control of the market they have here is absolutely insane: more than 74% of people aged 18 – 24 use Snapchat daily. If you are targeting this market, you absolutely need to be on Snapchat. The amount of attention people in that age group are paying to Snapchat is extremely valuable.

Because of that, the businesses that should be using Snapchat marketing are those that can benefit from getting in front of that audience. It’s not likely to be worth it for businesses who sell to an older crowd unless they can create sales through a child/parent relationship. But lifestyle businesses and anyone else who can benefit from a younger crowd need to give the platform a shot.

image of a snapchat friends list

How Are Businesses Using Snapchat for Marketing

There are a lot of methods you can consider when it comes to using Snapchat for marketing. You might use these Snapchat hacks, as an example. The thing you need to keep in mind, though, is that Snapchat is very much a branding platform. If you’re going into Snapchat marketing for beginners trying to create instant sales, you are going to fail.

To succeed with Snapchat advertising, focus on creating content that feels authentic. You need to lean into that side of Snapchat with behind the scenes content, direct to camera videos, and things like that. Customers like to feel like they know you, and Snapchat is a great way to foster that.

The most important thing with your Snapchat content is being personable and sociable. Don’t worry too much about how professional it looks, because the more professional it is the less people will like it. Instead, try to let Snapchat content come to you naturally with some planned bits along the way.

 

Snapchat Marketing for Beginners: Stories

Easily the most important thing you need to know about when learning Snapchat marketing for beginners is stories. Snapchat stories are just like Instagram stories. They’re short pieces of content that appear in the feed for 24 hours and then disappear.

Stories are the primary method of getting in front of your audience on Snapchat, and they’re where most ads are going to appear. As I said above, try to make your stories feel natural and personable. Use Snapchat’s built-in filters to add a fun touch to them.

You can use Stories for a lot of things. One thing you might consider is using stories to introduce a bit of user-generated content by sharing content that your customers and users have sent to you. You can also use your story to tease and give a sneak peek of upcoming content.

 

Snapchat Advertising

Again, Snapchat Advertising is largely in the form of a story. You can also run ads that integrate with Snapchat either in the in-app chat or as a filter, but these are very expensive. These ads are best used as a branding tool for larger companies who can afford low-impact high-upside advertising.

Most people who advertise on Snapchat will do so using story ads, where you promote Story content and have a link that people can swipe up to. These will appear in the story feed, between other users stories. Use these as an opportunity to offer quick value, and link out.

When you’re doing Snapchat advertising, you don’t want to try to create sales too early. Instead, focus on value-adding content that you can use as a lead magnet. Tell someone to swipe up to get your newsletter or so on, and then you can sell them in an email sequence.
image of a snapchat business ad platform

How to Use Snapchat for Marketing Directly and as a Customer Service Platform

Beyond stories, the primary function of Snapchat is as a chat app. Users can send each other pictures or video Snaps, as well as text each other within the app. For many younger people, Snapchat is the primary way they text their friends.

Because of this, Snapchat can be a great way to interact with customers 1 on 1. Many people prefer brands who they have some sort of direct connection with, so it can be good to get snaps from people. You can also use this to start conversations with people on a private platform, though it’s important not to be spammy.

Consider using Snapchat as a customer service platform. Ask people for feedback, or simply reach out to have quick conversations with a certain group of users every day. This can help create a direct line between you and your customers that will make them like you more, and make your brand more attractive to new customers.

Snapchat marketing for beginners is a skill that not a lot of people have that a lot of businesses could use. This is the type of thing you need to be hunting out when learning how to start a social media marketing agency because it can help set you ahead of the competition. If you want to offer a unique service within your niche, Snapchat advertising is a good one to choose.

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