There’s no denying that Instagram is one of the most popular social media networks right now. When used correctly, it can be a powerful tool for your business, and a way to drive more traffic to your business.
Many small businesses and brands are flocking to Instagram to help increase brand awareness, reach new customers, and engage with active customers. However, to make Instagram worthwhile for your business, you have to first grow your Instagram following so you can actually reach your target audience.
In this article, I’m going to be letting you in on the strategies and tools we used here at Cereal Entrepreneur Academy to get our brand to reach 10,000 followers on Instagram. If you play your cards right and use the right software and planning, you could even reach this goal in just 2 weeks!
How Do I Reach My Target Audience on Instagram?
The quickest, most effective way to reach your target demo and build your following on Instagram is to consistently get on the Explore page or Top Post section of the platform.
The Explore page consists of posts from accounts you engage with, accounts that have engaged with you, and other accounts that they have engaged with. This is what allows for such a diverse feed, while still remaining within a specific niche. Getting in here guarantees that your brand will get in front of users who are likely already interested in your niche, as they are already engaging with similar accounts and content to what you’re posting.
So now we know what we have to do to get eyes on your brand, but how can you accomplish that? By using a few of the following helpful tools:
Power Likes/Engagement Groups
Power Likes is a sure way to get your brand’s Instagram account featured on the explore page.
Power Likes involve a large network of accounts with a high following that engage with your content to give it a better chance of going viral and getting noticed. Essentially, Power Likes on Instagram can give your account the boost it needs to reach the explore page.
Three of the biggest factors right now for growing your reach on Instagram include garnering likes and comments, and how often you message people inside of the DM (Direct Message) feature. Power Likes alone can help a lot with those first two goals.
How can Instagram Power Likes help your brand?
It shows social proof that you know what you’re doing on Instagram
It can help you go viral by getting your account on the top post
It can grow your followers by helping you go viral
It can help you find the right users—ones that want to buy your products
While Power Likes can definitely lend you a helping hand, you still need to make sure you’re putting in the work and crafting great posts. One important thing to focus on when creating your posts is the hashtag features. Hashtags are still a great way for users to find you, so it’s important to use the hashtags that are going generate the results you want.
In addition to Power Likes on Instagram, comments are one of the best forms of engagement. They allow for followers to voice their opinions and share ideas. Make sure you are taking an active role in engaging with your followers in the comments, and are posting content that encourages conversation and discussion in the comments.
The best approach to growing you Instagram account is to utilize Power Likes in combination with DM Groups or Engagement Groups.
Engagement Groups are take a similar approach to Power Likes, but are more hands-on and are usually done through Instagram’s Direct Message feature. In the DMs, Engagement Groups consist of 15 accounts that share and engage with content.
The best way to get into one is to simply network with influencers in direct message. Aim for accounts that have a similar or higher following than your own, and that have a similar interest. The goal is to have the greatest social reach and impressions as possible. The more exposure your content gets, the more engagement, followers, and influence your account will have.
There are also tools available to help you create and use Engagement Groups to your best advantage:
Fuelgram creates automated engagement groups and connects powerful accounts so that they can like each other’s posts as soon as they are published. This effectively makes posts appear more popular than they are, thereby tricking Instagram’s algorithm into spreading them further. Sometimes, the increased reach providing by Fuelgram can land your post right into the service’s high-profile Explore tab.
The additional Instagram exposure this tool provides can be quite valuable, as it is one more way to increase your chances of getting into the Explore tab and making your posts go viral, and viral posts usually lead to increased followers.
The most useful services available in Fuelgram are called Autorounds and Fuelgroups. To participate in an Autoround, you input your log-in details into Fuelgram, pay around $15, and post at designated times of the day. Each time you post, hundreds of fellow Autoround participants like your post, and your account likes their posts back. This exchange obviously increases your engagement while helping other accounts increase their engagement as well.
As always though, this tool will be most helpful if you’re already starting off with a strong foundation built on a strong brand story and great content.
Your Charisma is a software program that helps Instagram Growth for busy coaches, consultants, service providers, personal users, and basically anyone who wants real, active, niche-targeted followers. We’ve used Your Charisma at Cereal Entrepreneur to help increase conversions, get more leads, and boost sales.
The software works by automatically liking, commenting, following and direct messaging high profile Instagram accounts in your targeted niche. It also boosts pictures straight to the Instagram Explore page by using Power Likes.
Your Charisma is great for smaller businesses, as well as public figures, as it helps to grow their Instagram accounts by targeting very niche-specific consumers or fans. It also offers several different plans based upon your business, so it is very accessible and can be tailored to a certain degree to suit your needs.
Power Likes on Instagram, Engagement Groups, and engagement and comment boosting are essential tools that you need in order to build your audience quickly within your targeted market niche. Fuelgram and Your Charisma are two tools that I have personally found a lot of success with, and they’ve helped us build Cereal Entrepreneur’s followers to 10,000 in a two week period.
If you’re serious about getting your brand or business noticed on Instagram and converting followers to leads and sales, then it’s time to start incorporating these tools and strategies into your Instagram account and your social media marketing strategy.
If you’re ready to learn more about the many ways you can find success in social media and digital marketing, then consider enrolling in one of our online courses today. Our Digital Marketing School will teach you everything you need to know about starting and succeeding with your own digital marketing or social media marketing agency, and our new Personal Branding & Influencer Marketing course will teach you all about how to turn your passion into a business with a personal brand.