4 cold email templates to get SMMA clients

Top 4 Cold Email Templates to Get SMMA Clients

May 4, 2018

As we’ve discussed before, email is an integral tool in any marketing strategy that can not only help you increase your sales, but that can also help you get in touch with new and prospective clients to build relationships with.

In fact, one great way to make initial contact with a prospective client is through cold emails. Sure, we’ve all heard of cold calling, but cold emailing can help you reach more people in a shorter amount of time, and as we all know, sometimes landing new clients is simply a numbers games.

In this blog I’ll be letting you in on the secrets to creating an effective cold email template and subject line structure, and will be sharing sample templates that you can use to land more clients for your social media marketing or digital marketing agency.

GET YOUR EMAIL TEMPLATES COPY HERE:https://bit.ly/Best4ColdEmails

The Subject Line

Sometimes the key to landing the client or finalizing the sale is all about the language you use, and this is particularly true when you have to make a quick first impression. When it comes to cold emailing, your subject line is definitely your first impression.

Your subject line is by far the most important part of the email, because it’s your only chance to get them to actually open the message and see what you have to offer. If the subject line does not grab them, then they will not open or read the email. Coming up with a great message is still important, but your time will be wasted there if you can’t get your prospective client to get to that message.

There are a few simple techniques to keep in mind when structuring your subject line. You want to keep it short, but also keep it as specific or personal as possible. Use the name of the business or person you are contacting to grab their attention (ie: Hey Cereal Entrepreneur!) with a short message. If you find that this alone isn’t getting people to open the emails, then you can also try experimenting with questions in your subject line.

Subject Line Examples

Here are 4 cold email subject lines that get open rates of +35%:

1. “[Introduction] [name]” or “[Introduction] [your name/company] <> [their name/company]”

2. “quick request”

3. “Trying to connect”

4. “[Name of their company]”

These examples are all simple and personal, either stating the name or company that you’re trying to get in contact with, or declaring an actionable request directed toward the recipient.

The Cold Email Template to Get SMMA Clients

Once you’ve gotten your prospective client to open the email, the next obstacle you face is getting the prospective client to listen to what you have to say and engage with your requests or ideas. Similar to the construction of the subject line, you want the body of your email to be quick and to the point—something they can quickly digest and respond to. It is also important to make it as personal as possible by finding the name of person you are contacting, and ensuring that you are contacting the right person to help you. If you are unable to find a specific personal email and contact, then subbing in the business name will suffice, though it may not be as effective as addressing a specific employee by name.

There are also two techniques you can use during cold emails—you can either email someone who is higher up in the company and in charge of decision and ask for a referral to the person in charge of the department you’re interested in (social media or digital marketing, in this case), or pitch directly to the decision maker.

Cold Email Examples

These examples all follow the referral technique, wherein you ask to be put in touch with someone in the specific department of interest.

Example A

Hey (First name/Business name)

I hope I’m not bothering you, could you please refer me to whoever is in charge of (Business name) Social Media/Facebook page?

Thank you for your time,

Your name

Example B

Hey (First name/Business name)

I am sorry to trouble you, would you be so kind as to tell me who is responsible for (business name) Social Media, and how might I be able to get in contact with them?


Your name

Example C

Subject: Can you point me in the right direction?

Hey (First name/Business name)

I’m sorry to trouble you. Would you be so kind as to tell me who is responsible for [insert your biggest pain point here that resonates with your ideal customer; OR insert function like “social media” or “marketing”] and how I might get in touch with them?

Thank you,

Your name

The Pitch Email

In this email, you will be pitching directly to who you believe to be the decision maker in the company. You still want to keep this precise and short, but you should elaborate a bit more on you/your business and what services you would like to offer them.

Pitch Email Example

This example follows the second cold email technique, the pitch email, where you make your request directly to the decision maker instead of asking for a referral.

Hey (Contact/Business name)

I hope this email finds you well. I am reaching out to you because I noticed that (business name) doesn’t have a Facebook page yet. My company (your company’s name) actually runs Facebook pages for businesses just like (business name).

In doing so we are able to create a closer bond between your customers and your business…..or we are able to increase your revenue substantially by [list how you do it]:

1. Strategically targeting customers through FB

2. Running FB ad campaigns

3. Etc.

If you would like to discuss how my business can help your business, let’s jump on a brief phone call.

Your name

Your phone number

If none of these templates seem to be working, you can adjust the pitch email to offer further incentives to speak and meet—such as offering a free lunch or providing a free digital marketing audit.

If you want to learn more about how to land more meetings and customers, then visit our blog for new content weekly and follow us onYouTube, Facebook, and Instagram.

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