Video content is KING in the content marketing space as of 2017. YouTube is currently the prominent platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google that allows you to post videos and potentially monetize on ads placed on your videos. If you’ve recently started a YouTube channel, you must be pondering how you can attract more YouTube subscribers. You also might be wondering how you can increase the reach of these videos. Well just keep reading because I’m going to go over a few intelligent ways to acquire new subs!
With over a billion unique YouTube visitors per month, there is a huge possible audience for every uploaded video. Whether it’s a video of someone doing a prank or a video of a fashionista’s summer wear review, YouTube is the go-to platform for video ingestion.
With a totally new lot of YouTube stars on the rise, it is certainly a platform to be considered by everyone looking for some online marketing and publicity. YouTube is a great platform for bloggers to widen their internet reach by making a personal connection with their followers.
The chance for a blogger to influence this social media giant and drive huge traffic from YouTube is high. To do that, one first needs to get more youtube subscribers.
5 tips to increase your youtube subscribers:
1. Create a plan and script for your videos.
The first step is to plan what your channel is going to be all about. Next, you need to plan the structure of the videos.
Choose what it is that you love creating and focus on developing associated skills. Do not copy trending YouTube channels. Doing what you’re passionate about is more important for success on YouTube (and in life).
Videos tend to perform better if you write a script. Scripts help you in organizing your videos well and keeping you on track. By sticking to a script, you’ll be able to stay on track without swerving off to a separate topic. This script will also ensure a perfect course of events resulting in a well-focused video.
Pack as many details as possible into your video script:
- The precise words you are going to say
- The actions you will be portraying in the video
- The main points you need to emphasize
- Any essential calls to action (click on this link, subscribe to my channel, etc.)
Also, identify your goal audience and write your script based off of their understanding.
2. Produce highly appealing content.
Content that works the best is content that is either entertaining or informative. This is pretty common with any type of content marketing, but videos that inform and entertain are typically the most successful.
You should be uploading a mixture of burst and evergreen videos. Burst videos are videos that will have engagement for a short period of time, while evergreen videos are meant to gain attraction for longer periods of time. Burst videos will be all the frenzy for a limited time, getting you instant hits, but will diminish as time passes. Evergreen videos are the ones that will get you archived views and will remain appropriate regardless of time. Preferably, if possible, you should try to produce mostly evergreen content.
If you fear the fury of the camera, you can try publishing ‘Screencasts‘. You can still produce screencasts that are entertaining and informative.
3. Increase your uploading frequency.
YouTube subscribers commonly do not like channels that don’t produce ordered content. You need to be able to sustain with your subscribers’ demands.
Consistency is the key to developing a long-lasting relationship with your subscribers. Upload your videos in a timely, recurring, and organized fashion. Stick to your schedule and do not upload videos off of this schedule.
4. Learn how to boost your titles.
Being unique is the most vital aspect of YouTube success. One great way to do this is to give your videos quirky names. Using this method you’ll attract a lot of youtube subscribers coming to your channel based on curiosity alone.
Having quirky titles will play a key role in getting the views that your channel needs, but to get the most total views possible you will also need to dive into the SEO part of YouTube marketing.
Here are a few tips for boosting your YouTube titles for greater reach:
- Use the keyword in the title. Putting the keyword in the title will let Google bots know what your video is all about.
- Use Google Adwords to classify what people are searching for on the web. Try to hold videos with a perfect combination of high volume searches and low competition.
- Don’t make the title too long. Your best video title should be no more than 50 characters.
- Create the video description. Give the viewers a sneak peek as to what the video will be about.
- Make the title appealing. Having a quirky title will get more people to click.
- Don’t use the word “video” in the title. This will only take up space and won’t help you rank higher on YouTube’s search engine.
5. Make the most of the channel customizations.
If you are going to get youtube subscribers to trust your brand on YouTube, you have to make the most of the customization options that YouTube has to offer.
Make yourself appear professional and YouTube viewers will be sure to respect and trust you.
Make the most of the YouTube channel bio and custom URL to polish up your channel customizations. Keep the bio short and straight to the point. You can always link your blog’s URL in the video description for a more complete bio.
Do you want to know more how to increase YouTube subscribers? Message us or leave a comment below!