What is Search Engine Optimization

September 27, 2017

If you are wondering what search engine optimization is, then this guide is for you. Perhaps you are an online store owner who just wants to have more website traffic and more sales conversions. Or maybe you are an affiliate blogger who wants to reach more viewers and increase your earnings. Whether you own your own website or you are working as a marketing professional in a company, you will need to know the basics of search engine optimization if you want to do effective digital marketing.

If you are interested in learning more about the basics of search engine optimization, look no more! In this blog post, I will show you what search engine optimization is, why you should learn it and how to do it yourself

What is Search Engine Optimization?

Search engine optimization is a process that is focused on becoming more visible on organic or non-paid search engine results. It is composed of technical as well as creative elements that are needed for a site to rank higher, for it to have more traffic and site visitors and for more people to become aware of its branding and philosophy.

There are many aspects of search engine optimization for it to work successfully. Here are some of them


You have to creative with your content. Write blog posts that solve real life problems or give some advices or tips


You have to increase the number of links that will link back to your site.

Search engine-friendly

SEO simply means that you have created your site in such a way that it will easily be indexed and read by search engines.

User experience

SEO is not just about building sites that are readily indexed by search engines. It is also about making great experiences. It is all about talking to people, informing them of things they do not yet know, and creating a revolution of thoughts.

This article will tell you more about SEO from researching keywords to generating more traffic to your site. We will also teach you on how to build links and creating more value in your site.

Why Does My Site Need SEO?

A lot of site traffic is from major search engines like Google, Bing and Yahoo!. Social media and other media can generate traffic to your site but the majority comes from search engines. Traffic is driven by good content, high-value products, services, interesting information and others.

The good thing about search engines is that they present your site to your targeted population. This targeted population are the people who are looking for the products or services that you may be offering. Opportunities abound when search engines are able to discover your site and people will find you.

People enter queries in the search engines. You can use these queries in the form of keywords to use in your site content. Search queries lead to better targeted search results which can further increase publicity, exposure and increased revenue.

Can My Site Be Found In Search Engines Without SEO?

It can, but with very limited success. Search engines, even the major ones, need some form of help so that they can crawl websites more effectively and bring out better results to viewers. However, you should also be careful in your strategy. The right SEO moves can make you land thousands of visitors I your site a day while the wrong moves you make can get your site banned by search engines and hidden from access.

While also making content available to the search engines, SEO can also boost your rankings so that what you offer on your site will be made readily available to viewers. Nowadays, websites are competing with each other on search engines, thus those sites who do SEO have a better edge in visibility.

Can I Do SEO?

Yes, you can, only when you know the right techniques. SEO may seem complex but majority of us are capable of knowing the basics. You can get free SEO courses online. You can watch videos on YouTube about SEO techniques. Here in our academy, you can read about SEO techniques that were proven to be effective by many businesses.

After you read and learn more about SEO, try to practice what you have learned. You can gain experience until you become an SEO guru.

If you don’t have time to study and do SEO on your own, you can try the services of an SEO expert to handle your site’s SEO. There are many SEO specialists and companies that you can choose from; some are highly specialized while others have a general approach.

When Do I Start?

The answer is right now! SEO takes months to grow so why don’t you start now? We have courses here that you can take. In case that you don’t want to handle SEO by yourself, let us handle it for you.

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