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Email Marketing Tips for Digital Marketing

March 11, 2019

Does your digital marketing strategy mostly consist of social media and paid ads? There is one valuable digital marketing tool that is often overlooked, but it could be just what you need to deliver the leads and sales conversions that you need for your digital marketing agency. In this article I’m going to be giving you all the email marketing tips and techniques you need to know to prove that email marketing should be at the top of your sales strategy for 2019.

Benefits of Strong Email Marketing Strategy

image showing the benefits of email marketing

One of the most effective ways to reach customers, bring awareness to products and services, and encourage engagement is through email. Additionally, adding to your email marketing strategy in 2019 will give you great return on investment and is an essential element for any digital marketing strategy.

With so much buzz about Facebook, Instagram, YouTube, and other platforms, it may be surprising to hear that 86% of business professionals actually prefer email over more modern marketing methods like social media.

With email, you have more direct access to your target demographic, making it a great tool for generating leads and maintaining customer retention. Products and offers are sent directly to your customers’ inbox, encouraging them to be more proactive in their decision-making. It is also great for generating referral business.

One of the reasons why email marketing remains one of the most valuable digital marketing tools in 2019 for delivering leads and sales conversions is because everyone has email, and that isn’t going to stop any time soon. The number of email users is estimated to jump to 254.7 million by 2020.

Most Effective Email Marketing Tips for 2019

image introducing a marketing strategy for agencies in 2019

The following email marketing tips to increase sales for small businesses, marketing agencies, and brands will help you take your email marketing strategy to the next level in 2019. These trends are guaranteed to bring results.

Personalization

The ability to personalize messaging is what gives email marketing such an edge over any other format. This trend will continue to be important for any email marketing strategy 2019.

A great way to enhance personalization is through segment contact lists. With segment contact lists you can make sure you send the right message to the right people. By doing this, you’ll get better open rates and overall engagement.

Create customized groups for contacts based on engagement with previous emails, contact lists they are currently on, and any other personal details you collected from them when they subscribed to your email list.

You can also add tags, which allow you to classify your contacts even further by storing additional information about the contact so you can send an even more targeted message. With more targeted emails, you have a better chance of getting readers to take action. You can tag individual contacts or groups of contacts.

Automation  

As it can in so many other areas in digital marketing, automation can also help with your email marketing strategy plan.

Automation improves conversion rates and enhances engagement between a business and its customers. With it, you can easily send out a series of emails, in the right sequence, and at the right time.

Create an automatic email response series for new and existing subscribers, including reminder emails to connect with non-openers. Create a proper sequence of information sharing that keeps you at the top of your prospective customers’ minds. Tools like ActiveCampaign, Constant Contact, and Hubspot are some examples of software that can help you automate your email marketing strategy.

AI is already being used to help marketers develop effective content, optimize send times/frequency, and predict audience actions. Effectiveness and the fact that audiences tend to be less annoyed by triggered emails will see this method increase in 2019.

Mobile Responsiveness

Over 50% of emails are opened on mobile, so that means you need to make sure your emails are optimized for mobile.  Make sure text and call to action buttons are visible, readable, and clickable.

Take into consideration how the different aspects of an email will layer on a small screen and how long it will take users to scroll through the message for information. It is crucial to test all campaigns on mobile before you send them out to your readers.

More Text/Fewer Images

Image-heavy emails aren’t being opened at the rates they used to be, perhaps due to the increasing rate of mobile use. Regardless of the reason, lots of imagery can make your message look like spam. Keep the voice of the message consistent, conversational, and to the point.

Examples

Image-Heavy Email:

 

Recommended:

Better:

 

Brands have begun to realize that effective campaigns are as much about the visuals as the words, and they are starting to focus on design elements such as icons, illustrations, and button colors. Luckily, email platforms are making it easier to embed video content and other visual pieces. Expect to see more of this in 2019.

Shorter subject lines, with fewer than 20 characters, are also recommended. The easier your email is to read at a glance and the better it fits the screen, especially on mobile, the more effective it will be in attracting the reader’s attention.

Email marketing is still a highly valuable tool for all types of marketing. Business professionals prefer email over social media and other modern marketing methods, and the use of email in marketing business plans continues to grow. If you adapt your email marketing strategies to fit these trends for 2019, you will see a better return on investment for your efforts.

If you want to learn more about how you can successfully market your business online, then enroll in our Digital Marketing School today! You can also follow Cereal Entrepreneur on YouTube, Facebook, and Instagram for tips and trends or visit our blog for more FREE training.

 

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