Everything You Need to Know About On-site SEO

December 27, 2017

Hello everyone!

Not long ago I published a blog series explaining a “Beginners Guide to SEO.” I get a lot of questions about on-site SEO from my readers and I have compiled my answers here as a blog post.

Everything You Need To Know About On-Site SEO

What is On-site SEO?

SEO can be classified into two categories: on-page and off-page. Off-page SEO refers to optimizing elements other than the website (off-website pages). On-page SEO or on-site SEO is defined as optimizing the content and HTML on the website.

What to Look For?

When you say on-page optimization, there are many factors involved in the process, including content, links, URLs, and titles, among other things.

Page content

Writing engaging content is important for improving SEO rankings. Engaging content means better engagement from readers in the form of likes, shares, and comments. If your content is informative, educational, or emotional, the number of engagements will be higher.

If the content is boring or irrelevant readers will close the session. Technically this is called a bounce rate. The bounce rate will be lower if the website has good content and a user-friendly design.

Page content should be linked to other relevant pages in your website. This will be useful to readers for navigation and also to the search engine bots for crawling.

*Pro tip* If you find it hard to create content, this video about content strategy might be helpful.

Title Tag

Page titles should have keywords and should be clear and catchy. Titles should be relevant to the content, otherwise visitors will get confused.

Titles should have all the important information about the page. For a product page, the title should be the product name, brand name, or other specifications. This will ensure that readers can simply scan the title and discover whether it is what they are looking for.


You may have heard of SEO-friendly URLs already. Search engines value the slug (page URL) over query strings in the URLs.

*Pro tip* Make sure your website builder has SEO-friendly URLs and other on-page optimization features.

What Mistakes Should I Avoid?

Bad titles

Page titles must contain main keywords that explain what is on that specific page. Titles should not be confusing or meaningless.

Bad title for a product page: Lenovo A600 plus – Best price – Order now

Good optimized title: Lenovo A600 plus – Black – 2GB RAM – 16 GB – 4G LTE – Dual Sim – FREE Delivery

As you may have noticed, the color, RAM, memory, sim card type and shipping information are added in the optimized title.

Missing Alt Tags

All images in the page should have alt tags. You can use free tools like SEOptimer to confirm if your page has alt tags for every image.

Poor linking

Without proper links, users and search engine bots can’t navigate to other pages. Also, the links should not be misleading or confusing to the readers.

What Tools Should I Use?

There are plenty of free and premium tools available for on-site SEO. I have listed some tools that you can try.


The SEOptimer tool is free and easy to use. You can get a quick SEO scan of your web page and receive recommendations.

Moz Pro

This software has useful SEO tools for keyword research, link analysis, and on-site SEO

Plugin SEO

Plugin SEO is also a free tool that analyzes your page and offers recommendations.

Rank Ranger

Rank Ranger is a premium tool that offers a variety of features like competitor analysis, keyword research, and on-page audits.

Is your favorite tool missing from my list, or do you have have any more questions?

Leave a comment below!

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