Whether you’re looking for a career change or simply looking to start a side-hustle, social media marketing could be for you. Not only can starting your own social media marketing agency be a lucrative career where you could be making $100,000+ a year! As if that doesn’t good enough of on its own, starting your own agency gives you the freedom of being your own boss, setting your own hours, and working from anywhere you want.
If you just want the quick version, here are the 5 steps to learning how to start a social media marketing agency:
If you’re ready to start making more money in a career that offers you an incredible work/life balance, then read on to learn everything you need to know about starting your own social media marketing agency!
How to Start a Social Media Marketing Agency in 5 Steps
1. How Can I Make Money With Social Media?
Your first step in getting money in the bank is to get out there and start looking for clients. Approach businesses to see what they are currently doing in terms of marketing and whether you can help them handle their marketing efforts online.
When you approach a business you need to let them know how important their online presence is, and how it can help them grow brand loyalty. You can help businesses do this by running ads on Facebook, Instagram, and other social platforms to get their business in front of more people. The more you engage with a business’s following online, the more likely they are to not only get new customers, but encourage repeat customers as well.
Let your prospective customers know that by hiring you, you’ll be freeing up time for owners to grow their business in new and exciting ways.
2. Create a Business Plan
Now that you know how you’re going to be making money with your social media marketing agency, you need to create the business plan that is going to get you there.
Before you starts bring in the bucks, you’re going to have to invest a bit, both in the equipment that will keep your business running, and in yourself. If you’re new to social media and digital marketing, or even if you think you could just use a refresher as you step out on your own, you need to get educated. There are many online courses that can help you get there. You’ll also need a reliable computer, phone, and internet access. Once you’ve gotten started, it might also be worth investing in good audio/visual equipment so you can take your client’s content to the next level.
Now all you need is to come up with a great company name, and start researching customers you want to work with. Focusing in on a certain niche that shows promise in what you can do with online marketing and then finding local businesses in that niche is a great way to start.
3. Setting Meetings
The next crucial step in starting your own social media marketing agency is landing meetings with prospective clients.
This involves first prospecting out qualified clients within the niche you’d like to serve. The internet is absolutely your friend in this step, and doing some research online about the businesses you’re reaching out to is crucial. This will help you give a concise, brief, but knowledgeable pitch when you phone businesses offering your service. As an added incentive for businesses to take a meeting with you, you can provide them with a free digital audit that gives them an overview of their currents online efforts and how you can help them improve.
4. Landing the Client
So you’ve landed your first meeting for your new social media marketing agency. Awesome! Now, how are you going to make the sale and land the client? Here are two different approaches you can take to finalize the deal:
Emotion plays a huge role in our decision-making, and you can use this to your advantage when you’re pitching. All buying decisions stem from the interplay of the following six emotions:
- Greed – i.e. “If I make a decision now, I will be rewarded.”
- Fear – i.e. “If I don’t make a decision now, I’m toast.”
- Altruism – i.e. “If I make a decision now, I will help others.”
- Envy – i.e. “If I don’t make a decision now, my competition will win.”
- Pride – i.e. “If I make a decision now, I will look smart.”
- Shame – i.e. “If I don’t make a decision now, I will look stupid.”
Depending on the client, sometimes a straight, logical sell is the best approach. Simply tell them how your services work and how they will benefit from engaging them. Keep it simple
When you take this approach, keep in mind these logical elements that can influence the outcome of a sales call:
- Product knowledge
- Customer knowledge
- Social information
- Sales process
- Diagnostic questions
- Sales-ready messages or call script
- Persuasive proposals
- Persuasive presentations
- Call timing
To successfully employ these logical elements, you need to know your product and your prospective customer inside out. Prepare, do research, and stay up to date on all digital marketing services you may be able to provide your customer with.
5. Getting Results!!
If you want your social media marketing agency to be a success, then you need focus on more than just landing clients.
You have to be able to deliver results for the client or they won’t remain a customer long. Results are never guaranteed, but the most thing you can do to ensure success is to arm yourself with knowledge. Enroll in courses, network and speak with fellow digital marketers, find a mentor, and keep working at it. The more knowledge and experience you acquire, the better result you will be able to present to your client.
If you’re ready to start making over $100,000 a year with social media marketing, then enroll in Cereal Entrepreneur Academy’s Digital Marketing School. In this comprehensive online course, you’ll learn everything you need to become a successful social media marketing, from sales techniques, to how to run a successful online ad campaign, and how to use social media platforms like Facebook and Instagram to help businesses grow.