Consider getting out and telling your story, the story of your business, milestone by milestone. Do case studies on some of your failures. Do case studies on some of your successes. Show what your thought process is like in building your business, peel back the curtain with a documentary style video.


Make bold predictions about the future. Come up with a theory and test it out. Show if you were wrong or right, why you came up with the theory, and what you did to test it. Talk about the people who inspire you, why they inspire you. Give hot takes about whatever’s on your mind.


You can always use your business for inspiration, too. Talk about your processes, your systems, your personnel. Talk about those big decisions and tough calls that are on your mind. Show people, you’re a person.


There’s no one way to come up with ideas, and that’s important to remember when trying to figure out how to find video topics for YouTube. Sometimes, the best thing to do is to get lost in your niche and to let your guard down a bit. Create the video you think needs to be created for you, or the video you would have wanted to see a year ago, 5 years ago, 10 years ago.