Thanks to the internet, it’s easier than ever to find and connect with prospective customers for your business. While a couple years ago running any kind of advertising or marketing campaign may have cost you big to get airtime on TV or radio, or space in print media, our digital-heavy culture makes it easy to develop creative strategies to market your business for free.
In this blog I’ll be going over 7 easy and free ways to market your business and help it grow, including social media marketing, email marketing, networking, YouTube, guest blogging, public speaking, and credibility marketing.
1. Social Media Marketing
Social media marketing is a great way to not only get your business’s name out there, but it also the perfect platform for building brand loyalty and developing a strong rapport between your company and your valued customers. Creating across for your company across all social media platforms—Facebook, Instagram, Twitter, Pinterest, LinkedIn, and Snapchat—should be at the top of your list as a business if you want to be relevant online.
By implementing a solid social media marketing strategy, prospective customers will not only find it easier to find you online, but you can also join in on conversations happening with your target audience to speak directly to the consumer.
Another benefit to getting your company on social media is that while there is a lot you can do to engage with your audience without spending a penny, many social media platforms like Facebook and Instagram are very easy to run ad campaigns on, if you find that these are platforms that work will with your target audience.
2. Email Marketing
Email marketing is another great way to speak directly to your customers. Depending on the nature of your business, you can also use email marketing from your very interaction with customers, with cold emails to prospective clients. Otherwise, running email campaigns is the perfect way to keep your customers up-to-date on everything that’s happening with your company—whether it’s an upcoming sale, a new blog post, or any other thing you would like your audience to know.
Even better, there are many email marketing software programs that have free versions available. Two examples are Mailchimp and Mailerlite. These tools can help you manage your contact lists, construct engaging emails with a variety of templates, send campaigns, and analyze your results with helpful data concerning open rates.
While digital marketing is undoubtedly a helpful part of any low-cost creative marketing strategy, there are some activities that will always necessary for your business to succeed. Networking is one of those things that will never go out of style for any business owner, as sometimes the best way to get new customers is word of mouth and relationship-building, and networking is the first step in seeing those kinds of results.
Join local groups within your niche, become active in your community, and get you and your business on peoples’ minds. Get your business cards in as many hands as you can and build relationships so that next time someone is in need of your products or services, you will be the first name they think of.
Video is the most shared content type online, so creating videos for your business is another great way to get the word out about your business through shareable content. Creating a YouTube channel where you can promote your company is also one more avenue for prospective customers to find your business.
Because YouTube is not only owned by Google, but also functions as its own search engine, it is a great platform for you to get your business in front of new eyes.
5. Guest Blogging
Having your own website where you post blogs relevant to your niche is one way to help market your company, but it relies on people finding you. One way to expand your audience is to write a guest post for an established blogger in your niche. Identify social influencers or leaders of industry in your area of expertise and reach out about writing a guest blog for their site. This will allow you to leverage their audience and hopefully turn some of them onto your own company and direct traffic to your own website and social media accounts.
6. Public Speaking
This is another strategy that doesn’t rely on digital marketing or being online, because getting your face out there and meeting people face-to-face is just as important as any online strategy you implement. Along with networking, public speaking engagements are another real-world activity that will make a huge difference in helping you market and grow your business.
Ask to speak at a marketing class at a high school or college. Look for speaking opportunities at conventions or local business conferences.
7. Credibility Marketing
Getting people to talk about your business is one of the goals when it comes to marketing, and one great way to do this is to position yourself as a leading expert in your niche by being featured in as many publications or forums as possible. One strategy for doing this is to submit articles to credible publications within your local area, so that people associate you with being a source of knowledge and expertise in your industry. This will help create more opportunities for you and build your company’s reputation and credibility.
There are many ways to market your business, and thankfully they don’t require having a huge budget. Bringing together a digital marketing strategy, complete with a social media marketing strategy, and an offline presence in the community is essential to solidifying your business’s reputation and gaining new customers.
If you want to learn more about growing your business and how digital marketing can help you land more customers, then visit our blog! You can also find us on YouTube, Facebook, and Instagram for new educational content weekly.