Ever since YouTube soared in popularity and people realized that making videos full time could be a viable career option, people have been flocking to the platform in the hopes of becoming a success YouTube creator.
Many people have been able to make this transition, with many YouTube creators finding loyal audiences and great success. However, building a following on YouTube is not easy, and even once you’ve attained a certain amount of success, there are new challenges you’ll have to face.
In this blog, I’m going to talk about the many misconceptions out there about being a full time YouTube creator.
First off, there are many pros and cons to devoting your time to a YouTube challenge. The biggest misconception is probably that so many people think it’s easy. To successfully build a YouTube channel with a lot of subscribers, you essentially have to build your own personal brand. This involves a lot of hard work and marketing know-how.
Setting up a YouTube channel is not as easy as simply filming some quick videos and uploading them. No, you need to be able to find an audience, connect with that audience, and continue actively engaging with that audience, all while producing new content that they’ll love. The behind-the-scenes work is definitely not as glamorous as most people think.
However, there are both pros and cons. When you’re creating videos on YouTube full time, you’re able to do what you love, make videos about what you’re passionate about, and serve a community of people, The personal satisfaction that comes from doing what you love and having people love it too is indescribable, and it is a great motivator to keep you working your hardest.
But there are some things you need to be prepared for if your goal is to build a full time YouTube channel.
It Impacts Your Life
Not only will you be affect, but it will also impact those in your life. Family, friends, relationships. If you are giving your all to your YouTube channel, you might not necessarily be able to spend as much time on things you used to do, or spend as much time with people. This might put stress on your relationships, so make sure you’re able to establish boundaries and communicate with the important people in your life as often as you can.
This is one of the reasons why it’s important to have your priorities straight when you get started on this journey. If your only goal in starting a channel is to make money and be famous, then you will NOT make it. You need the passion behind you in order to make the inevitable sacrifices you are going to have to make worth it.
While there are many different income structures that come along with making money off of your YouTube channel, none of these revenue streams can be labelled as consistent. This is an unconventional job, and you’ll be paid unconventionally. There will be no paycheck every two weeks, so you need to be able to manage your financials. That includes budgeting for your personal needs—rent, student loan payments, bills, etc.—as well as for money that you need to put back into your channel—for marketing, equipment, staff, etc.
One of the ways you can bring in revenue with a YouTube channel is with brand partnerships. When brands contact you to review and promote their products, it is important to use that time to build your business, not theirs. In every opportunity you are presented, make sure you are driving it back to your channel and your business, so you can build the most consistent revenue streams.
Manage Time Wisely
Being able to manage your time wisely is important no matter what you’re doing, but it’s particularly important when the demands on your time are so personal.
You might wake up one morning and have 100 DMs in your inbox. It won’t be physically possible to answer every one of these, especially with your other obligations to your channel. But to is important to at least pick a few each day and respond to them.
Engagement is crucial to your channel’s success, so it’s important not to blow off these small tasks that add up. Though remember, there are always tools and resources available to help run things more smoothly, whether that means finding great software or apps, or hiring a personal or virtual assistant.
You need to be able to prioritize your time so that you’re focusing on the things that matter most to the success of your channel—getting in front of the camera and creating great content.
Expect Some Bad with the Good
Everything changes when your channel gains subscribers. The first comments and positive feedback will be so exciting, and watching your subscribers grow will be awesome. However, be prepared to go out of your comfort zone, and expect that not all the feedback is going to feel great.
Expect “haters” to leave negative comments on your channel, and try not to let them affect you. Most people think that because you are “famous,” their comment won’t be read. Read every one if possible and reach out to them.
However, don’t respond in a negative way. Offer a positive spin on their comment if you can. Remember, engagement is everything, and if you have the chance to turn a hater into a fan, then take that chance.
It Is NOT Always Easy
Creating videos is NOT always a smooth process. It takes a long time and a lot of hard work to build a channel. You have to capture a viewer’s attention in the first 10 seconds or they will click out of your video. Not only do you have to work hard to stand out creatively, but you also have to be able to roll with the punches.
It may take several attempts to get one video right. Be patient. Your equipment might fail, the lighting might not look right, or the video could be out of focus. Not every video can be perfect, and mistakes are super likely. Know when you’ve done the best you can, and just remember that you need to keep creating content. Your subscribers expect new stuff, so sometimes it’s best to put out a video that’s less than perfect than it is to throw off your schedule completely.
Spending hours alone with yourself can be lonely. The sound of your own voice will get on your nerves, and you’ll definitely get bored of your own company every now and then.
It may cause you to question your main reason why you started, so remember that’s it’s okay to walk away every now and then! Take some time away from your channel to be with loved ones, or do something you haven’t been able to do in a long time. Designate time each day for YOU. Exercise, read, grab lunch with a friend, or just take a walk.
Above all else, keep in mind your reasons for starting the channel in the first place.
Benefits of Becoming a Full Time YouTube Creator
Though there is no doubt a lot of work that goes into becoming a full time YouTube creator, the pros still outweigh the cons.
When you’re a YouTube Creator you:
- Have the freedom to make your own decisions—you’ve got no boss to answer to
- Can create what you want, when you want it
- Will be able to connect with like-minded people who get joy from the content you put out
- Will be doing what you love
If you approach your channel like a business, planning on the long game instead of expecting instant fame and riches, then over time your channel will grow. Put in the work, be patient, and have fun! You started your channel for a reason, and that is to connect with your audience through content you are passionate about. When you keep that in mind, all the hard work will feel easy.
If you’re eager to learn more about how you can start a personal brand online, then enroll in our Personal Branding & Influencer Marketing online course!