SEO education

Continuing Education with SEO

November 20, 2017

In this article we are going to discuss the importance of website development, creating video content, and social media marketing.

The Importance of Website Development

A website development tool offers companies the opportunity to create a necessary web presence and allows them to get in touch with millions of web surfers all over the world, broadening the range of their potential customers. This doesn’t just make the company accessible, but accessible globally. It also gives businesses the chance to represent themselves exactly as they want to be seen, with a platform that’s built on their terms and can successfully market the services or products that they offer.

Related: How to Make Your Website Search Engine Friendly

If you want your business to flourish, web development is vital. Developing an elegant, professional-looking website will get your foot in the door of the online market, and give you a base from which to build your clientele.

Importance of Creating Video Content

Video is an influential storytelling tool. Not only can it serve as a major platform for your business’ promotional campaigns, influential ideas, and experimental content efforts, but a video’s emotionally-rich combination of sound, motion, and visuals can also help you create deeper, more satisfying relationships between your brand and its audience.

How they work

Driving brand awareness and interest:

  • Raise awareness of essential social or community issues by creating a short film on the subject.
  • Treat your audience to a behind-the-scenes preview of a popular industry event or other relevant activity that few people might get to experience in person.
  • Include interactive features and technologies to your videos to enable viewers to participate in the story as it unfolds.

Recommended reading: 5 Smart Ways to Get More YouTube Subscribers

The Importance of Social Media Marketing

  • Increase brand recognition– There is something for everyone on social media sites such as Facebook, Twitter, Google+, LinkedIn, Tumblr, YouTube, and Pinterest. With a presence in most, if not all, social media sites, you are guaranteed to increase your brand recognition.
  • Improve brand loyalty– Employ the tools offered by social media platforms. In fact, if you approach the complete social media marketing strategy with optimism and business tactics, you will make interacting with the brand easier and more fun for your customers.
  • Conversions are imminent– Conversions are quite essential when dealing with social media sites. If you post something on social media it will reach your current customers, new customers, and potential customers.
  • What about the brand authority? Social media sites have a role in setting brand authority. Usually, customers perceive any form of social media interaction as a show of good faith. In effect, the brand they share among their followers would raise its authority.
  • Inbound traffic– The more social media profiles you add to your resume, the more paths you create that can openly lead to your site. Also, content is a vital factor in inbound traffic. This means that the high-quality content you post on your social media profile is another opportunity for new visitors. With an increase in the content, the inbound traffic also moves in equal measures vertically—more traffic leads to more leads and more conversions.
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