When it comes to growing your marketing agency and landing new clients, the most important thing is getting your foot in the door. Gaining a meeting with a prospective client can be a challenge, as time is everyone’s biggest commodity in business.
But that just means you have to offer something valuable in exchange for your prospective customer’s time, and there’s no better way than to offer them an incentive that proves that you have more to offer than any of your competitor’s.
In this post, I’ll be going over 10 different strategies you can start applying today to help land meetings for your marketing agency.
10 Strategies To Land Meetings or Your Marketing Agency
1. Digital Marketing Audit
Proving a digital marketing audit to prospective clients is a great way to not only show your expertise in the field, but also to show you have a deep understanding of their business.
With my Digital Marketing Agency: Rest&Bar Marketing, we’ve landed loads of new business by offering a prospective client a well-researched assessment of their strengths, weaknesses, and areas that need improvement, while also comparing their current digital marketing efforts with those of their competitors. With this much value, there’s no doubt that you’ll be able to pique someone’s interest!
Plus, with the digital marketing audit already completed, your foot is already halfway through the door—it will be easy for your prospective client to say ‘yes’ to your services when they already have the proof of your skill and work ethic in front of them.
2. Free Strategy Session/Consultation
A free strategy session or consultation is a perfect way to show a prospective client your expertise and is a great incentive for a new client to agree to a meeting. As a matter of fact, you should check this live video we did where I landed 4 new meetings with only about 30 minutes of actual work. You wouldn’t believe how easy it was…
By offering this, you’re essentially offering a new client a test drive, as if they were buying a car. It’s important to really bring your A-game to something like this, as it could be your one opportunity to land this new business.
Though the client may be going into this session with the idea that they’ll be getting a free service without any risk to them, you need to make sure you bring the confidence and skill to show them that they won’t be able to achieve success without you and your marketing agency.
3. Free Lunch/Catering
Who doesn’t love free food? Offering to take a prospective client out for a lunch meeting or a catered meal is one way to entice them into giving you an opportunity to state your case for why you’re the right marketing agency for them.
A lunch meeting on your dime is also a way to put your prospective client at ease, offering a much more casual environment. This is the perfect opportunity for you to gain their trust and form a strong connection with them, so that the next time they’re thinking about hiring a marketing agency, you will be the first person who pops into their head.
4. Free Logo Design
Providing free logo design is another great idea for getting your foot in the door with a prospective client. Creating a logo is a small, low-cost service to provide that could pay off big time if it helps you land a meeting, and ultimately, a new client.
Meet with the prospective client to discuss the logo you’ve designed for them and let them know all the other small details that make a huge difference in digital marketing—and prove to them that they won’t have to worry about any of these details once they hire you.
5. Free Social Media Posts for a Week
This is another great way of essentially offering a prospective client a test drive of your services. Running a business’s social media account for a week will also help you gather data on what strategy you would put forth for them in the long run.
Use the analytics you’ve collected through this trial run and dazzle them in a meeting, showing the client what you’ve done in just one short week, what you’ve learned about their audience in that time, and how you plan to improve their social media if they hire you.
6. Speaking Opportunities (Local Chamber of Commerce, Networking Groups)
While many of the other strategies I’ve already discussed involve getting a prospective client to come to you, speaking opportunities are a great way to get you in front of prospective clients.
Every speaking event you partake in is an opportunity for you to show off your expertise in your industry, and everybody wants to work with an expert.
7. Utilizing Coworking Communities
Right before 2018 I was able to work out a trade with a Coworking space in Atlanta. Basically, they are giving me $1,200 worth of office space, free internet, free printing, free coffee, conference room space, and access to the chamber of commerce and local business associations for my help with their marketing efforts. Let’s also not forget to mention the limitless amount of visibility, new clients, and speaking engagements I’ll acquire because of the nature of the partnership.
This is EASILY something that you can go out and do THIS WEEK for your marketing agency! Use this space and collaborative environment to not only learn from other professionals, but to introduce yourself to people in a variety of industries.
Working or networking in these spaces also offers you the opportunity to form strong relationships with people, and even if someone doesn’t agree to a meeting, they’ll remember you the next time they could use your expertise.
8. Networking (Leveraging your friendships to land meetings)
One of the first things people tell you to do when you’re looking for a new job is to tell everyone that you’re looking.
This is no different when it comes to landing meetings. Talk to the people in your network about your marketing agency and what you’re able to offer, and inquire if they know anyone who might be in need of your services.
9. Free Sales Funnel Review/Adjustment
By offering a free sales funnel review that you could go over in a meeting with a prospective client, you will likely be showing them steps they didn’t even realize they were missing.
This is a really tangible way to prove your worth to a prospective client, as missing marketing steps in a sales funnel could lead to a lot of missed sales opportunities.
10. Offer referral bonuses (Pay 10-15% commission on any sale)
Money talks, as people say, so offering clients a monetary incentive to bring you new business is a very effective way of landing meetings.
Even with this great incentive though, you are still the one who has to seal the deal—the most anyone else can do for you is give you an introduction and help you land a meeting. Everything else is up to you!
Have you successfully implemented these strategies in your business? Let me know in the comments and share other strategies that you have found success with!