When creating a step-by-step guide to automate content creation, it’s important to understand that it’s not a fully automated process, but more of an automated workflow.


Step 1: Determine the Premise


When automating content creation, it’s crucial to start with topic creation, keywords, and premise. Let’s say you create Video Essays like the Nerdwriter on YouTube.


If movies and television are your bread and butter, it makes sense to focus on some larger series and movies when you create content. In one weekend, Avengers: Endgame hit theaters and the show Game of Thrones also came to an end.


The Nerdwriter saw this apocalyptic opportunity and created the video, “Which is the Better Fight Sequence” so he could use hashtags for both Marvel fans and Game of Thrones fans. Fans of both worlds have been following these two fantasy worlds for ten years, so the video quickly climbed to half a million views and brought in a ton of new subscribers to the channel.


Step 2: Create the Outline


Once you have a premise in mind and perhaps do some SEO research, it’s time to actually outline the piece or create a script. For video essays like Nerdwriter, this means writing a voice over script and potentially downloading content to use for the video.


For individuals who film their own videos, this might mean forming a script and storyboard. The outlining process simply means telling the best possible story, to connect with your audience.


In the Avengers / Game of Thrones video, he actually surprised audiences by moving from the big names to the HBO series, Barry, which actually had a more cinematic fight than the blockbusters. This was also somewhat of an insider tip-of-the-hat for his fans of his series. 


Step 3: Do the work

The next step of the creation process is the actual work. If you write content, then write the content. If you make movies, then shoot the movie. If you create video essays, it’s about editing and building the movie.


For some people, the creation phase is all about dumping out information. It doesn’t need to be polished because there’s a polished stage directly after the creation phase. The “work” stage is all about getting a version out there to tinker with it and make it better.


Step 4: Review the work


The real final step is the review stage. Does your work make sense? Does it tell the story you intended to tell? Will you audience see the connection? Does it create value?


One interesting aspect of Step 4 is that there needs to be some time between the creation phase and the review phase. A lot of writers try to write and edit at the same time and get stuck. This is because they’re not meant to be the same step.


Whatever you create, set it aside for a moment and come back a few hours or a few days later. Let your mind wander on something else for a while and then see if it connects.


Article writers should take a few hours away from the subject. YouTubers should take a day or two to think about the review phase. Authors might even take a few months away from a new manuscript  before they return to do the rewrite. The more time you can leave a project to sit, the more fresh your eyes will feel when you return.


If you can’t take time or feel you need to create a ton of frequent content, consider getting another pair of eyes on the work to make sure it connects and doesn’t go off-topic. If you create bold content, make sure it’s not so edgy it will wrongfully politicize the work.


Marketing Automation Tools


The final stage is how and when you contact your audience once the work goes live. When you’re ready to push the upload or share button, the process should be automatic. This involves using marketing automation tools. 


Using programs like Zapier or IFTTT, it’s actually possible to automatically syndicate platforms like YouTube, Twitter, Facebook, Instagram, and even an email list to share your work.


Different platforms use different algorithms to boost and rank content, but if you can share your new work with your entire audience at once, they’re more likely to share, like, or favorite materials so new, potential audience can see your new project.


If you’re going to take the time to create something that expresses your thoughts on a subject, it’s crucial that you aim for as many people as possible to see it. Automate the boring yet vital parts of the job, so you can spend more time doing the work and creating the things you enjoy. 


In the end, don’t excessively stress over how to automate your marketing campaigns. Create the best work you can, gather feedback, and tweak your efforts to continually improve results.