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Does your digital marketing strategy mostly consist of social media and paid ads? There is one valuable digital marketing tool that is often overlooked, but it could be just what you need to deliver the leads and sales conversions that you need for your digital marketing agency. In this article I’m going to be giving you all the email marketing tips and techniques you need to know to prove that email marketing should be at the top of your sales strategy for 2019.
No one opens emails, right? So, do you need an email list? Yes, you do. Emails get opened more than you might think, and email lists are a great way to reach your audience. When used correctly, an email list gets you into a direct conversation with your audience that can influence them in a variety of ways. If you aren’t taking advantage of that, you need to be.
To successfully build your business, you need to be able to attract and convert leads into customers. To do this, you have to be able to reach your target audience and delivered the right message, while also keeping connected and engaged with your current customers. One of the best ways to achieve all of these essentials is through email automation.