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FREE SEO Tool to Rank Your Content on the First Page of Google

October 1, 2018

SEO is one of the most important aspects of marketing your business online. If you want to ensure that your online business or personal brand rank high, then you need to think about SEO at the very beginning of your content creation process.

The best way to get your content ranked on the first page of Google is to create high quality content that contains keywords that your target audience will be looking for. By using the right keywords in your stellar content, your brand will be able to reach a global audience that can help you establish your brand as one of the leaders in your industry.

Achieving this involves finding the right niche keywords that you can then tailor content around for maximum effect. These keywords will then help to propel your domain and pages to the top of Google ranking and push your brand to the first page of any search engine.  

Using the right keywords, you can then create informative content with a unique tone of voice that people will immediately associate with your brand. Using keywords efficiently to create engaging content will not only help get you to the top of the important search engines, but it will also help you distinguish your brand identity.  

So, we know what you need to do to get your content to rank on the first page—find the right keywords—but how do you find the right words? Luckily, there are many tools available to help you!

In this blog I’m going to be focusing on one of the best SEO tools out there that will help you get your content ranked on the first page of Google—Serpstat.

About The Serpstat Platform

Serpstat is a free, all-in-one SEO platform for SEO, PPC, and content marketing specialists.  It is an incredible tool for performing keyword research to help you pick niche keywords in your market so you can create content with maximum impact.

Serpstat consists of 5 tools:

  1.    Keyword research
  2.       Rank tracking
  3.       Competitor Analysis
  4.       Backlink Analysis
  5.       Site Audit

Serpstat is designed to collect data on a specific domain, URL or keyword, which is necessary for website promotion and optimization, as well as for monitoring the effectiveness of competitors’ marketing strategies.

Once you create an account and login, you are brought to the main page where you can explore the abovementioned tools. There are many benefits of using Serpstat, including:

  • Almost all tools of this tool can be applied to your own site AND to your competitors’ site
  • Detailed analytics at the URL level (not only domain)
  • Offers you the opportunity to monitor positions of top-100 competitors in one project
  • Automated email alerts
  • Great visualization
  • Comprehensive keyword research with a bunch of additional metrics and filters
  • Chrome extension
  • Great API service
  • Free trial version available.

Website Analysis

One of the things that affect SEO is effective link structures. Through sophisticated link analysis, search engines can tell how web pages are related to each, which means the more links you have to your site, the more your website will be viewed as popular.

You can also perform a Site Audit tool that monitors site performance and technical optimization. This report makes a complete audit of the site, including:

  • HTTP status code (4xx, 5xx)
  • Meta tags and headings issues(duplicates, missing tags, wrong length, etc.)
  • Accessibility and Indexation (canonical errors; flash elements; iframes; disallowed pages in robots.txt, ‘noindex’ tag issues)
  • Redirects and links (too many outgoing links, unnecessary redirects)
  • Server parameters (presence of an SSL certificate, redirects between the www and non-www URLs, redirect from http to https)
  • Content issues (Lorem Ipsum placeholder text, missing body text, too large page size)
  • Loading speed

The tool not only finds these errors on the site but also provides you with their locations and recommendations on how to fix them.

Serpstat lets you analyze website parameters that can help determine if your website has effective link structures, and other factors that will affect your ranking. It offers both Domain Analysis and URL Analysis.

You can also get reports based on specific keywords. The URL Analysis presents:

  • he total number of organic and paid keywords for a page
  • Keyword position distribution chart
  • Examples of competitors in organic search
  • Missing keywords

The Domain Analysis report allows you to enter a domain into Serpstat (either root domain or subdomain) and select a search engine. It will then give you the following metrics on the domain:

  • Visibility – relative score based on keywords ranking in Top 20 search results. The higher the score, the better.
  • SE Traffic – estimated number of visitors from organic search. Based on expected Click Through Rate and keyword search volumes.
  • Organic Keywords – the number of keywords that a domain ranks for in Top 100 search results.
  • Keyword Position Distribution – the distribution of the domain’s keywords within position ranges, e.g. 6-10, 11-20, etc.
  • Subdomains – a list of subdomains of the analyzed domain, if any, along with their number of keywords.
  • Visibility and Keyword Trend – domain’s visibility and keyword trend over the year.
  • Competitors in Organic Search – major competitors of the analyzed domain based on the number of common keywords.

Keyword Research

Keywords are essential to creating the right content for your business online, and are very important when it comes to SEO. Using the right keywords will allow your target audience to find your business, but you have to know what words to use and where.

Serpstat allows you to perform keyword research by entering a keyword in the search bar. You can get an overview report on any keyword that tells you:

  • Search Volume
  • Competition – level of competition for the keyword between domains
  • CPC  (Cost Per Click)
  • Keyword Difficulty – the higher the value, the harder it is to compete with others on the market using that keyword
  • Organic Keywords
  • Ads Keywords (paid keywords)
  • Keyword Trends – a chart that shows the keyword popularity over the year, shown as a percentage of the maximum search volume seen throughout the year
  • Competitors Graph – a chart that displays direct competitors on the keyword
  • Competitors in Ads – domains that have a large number of paid keywords associated with the researched query
  • SEO Research – helps you collect keywords for your domain, product categories, or particular pages to greatly expand the keyword pool with high-performing, relevant keywords
  • Keyword Selection – brings up all search queries associated with the researched query based on the full-text search
  • Related Keywords – shows all search queries that are semantically associated with the researched keyword
  • Search Suggestions – popular search queries that pop up under the search bar as you start typing your seed keyword on Google
  • Top Pages – presents all pages that rank for at least one search query associated with your seed keyword
  • Competitors – shows a list of domains that rank for a large number of search queries associated with your seed keyword

PPC Research

In addition to being a great tool for organic keyword research, Serpstat is also great for performing PPC research.

The PPC keyword research feature finds paid search queries related to your primary keyword along with ads displayed for them. This helps you find keywords for your PPC campaign and analyze your competitors’ ads and keywords as well.

Content Marketing

Aside from providing you with hard data regarding areas your can improve in order to improve your search engine ranking, Serpstat is also a great help when it comes to content marketing.

By performing keyword research, Serpstat suggests topics for content ideation. With this tool, you can learn what your target audience is seeking answers for on Google, so that you can align your content marketing efforts with these questions.

To help with content marketing, Serpstat allows you to:

  • Find Missing Keywords – Helps you improve rankings of your existing content. It lets you find keyword queries many of your competitors are ranking with but you are not. This is the goldmine of search engine optimization information to get your site rank higher. Some of these will provide you with new content ideas, others will prompt you to go back and optimize your old content.
  • Discover More Keywords with Cluster Research – Identifies search queries that have many identical pages ranking in top 20 for them, providing you with a good list of closely related keywords. You can use these words to optimize your existing content as well as make your new content richer and more in-depth.
  • Research Niche Search Questions – Allows you to research the questions asked by your audience. Serpstat finds questions containing your keyword based on Google’s Auto Suggest. This is a great way to come up with a pile of ideas to inspire your content marketing efforts by creating articles that resolve the searcher’s query in a useful and efficient manner.

SERP Analysis

With Serpstat, you can also perform SERP Analysis, which shows the top 100 search results for the researched keyword, as well as the keyword’s difficulty score and the update date.

In addition to website analysis and keyword research, Serpstat offers some other great tools to help you stay ahead of the competition. You can track the competition’s position for target keywords with the Rank Tracker tool, which makes it easier to monitor your site’s positions in SERP for a chosen keyword.

With the Rank Tracker, you can get rankings updates daily, every 3 days, or weekly. Also, you can set up automated rank tracking reports and get all updates right in your inbox. With this tool, Serpstat offers a unique opportunity to monitor positions of your top-100 competitors in one project, without spending additional limits. You can also assign tags to certain groups of keywords and be aware of every drop and rise by chosen keywords

Serpstat also offers a Backlink Analysis tool, which allows you to monitor new and lost backinks, measure the link’s authoritory, and research competitors’ backlinks to find out which sites are linking to them.

Overall, Serpstat is a great free tool that you can use to help improve your SEO by helping you discover and track keywords that will help you create the engaging content that your audience is looking for, while also helping you identify technical issues that may affect your ranking so that you can fix them.

If you’re interested in learning more about how you can develop and grow a personal brand or business, enroll in our Personal Branding & Influencer Marketing course! You can also follow us on YouTubeFacebook, and Instagram for helpful content daily, and check out our blog for tons of FREE training to help you improve your SEO for your brand or business.

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