Profile Picture – 170 x 170 pixels
Your Facebook profile picture is an important element for your online presence. Make sure that what you choose can be easily remembered, so you can either use your business logo or your headshot. It has to be professional as it helps people have the right impression as to what your business is all about.
If you do not have a business logo yet, you can hire a graphic designer. However, if you are just a startup, and you plan to work on the initial phase of your business all by yourself, you can use Canva.com. This tool allows you to do graphic designs for free through their premade templates.
Cover Photo – 820 x 462 pixels
Your cover photo is located across the top of your page. This is a great opportunity to demonstrate your offered products and services or provide additional information on what your page is all about.
The size of your cover photo has to be 820 x 462 pixels so that it will be displayed well, no matter what device your visitor is using.
Step 3: Add the Necessary Information
First off, make sure that you have set your page’s username. This will not only personalize your URL, but it also ensures that your visitors can easily recognize you. If you fail to update this area, Facebook will give you a numeric URL address.
Also, provide all the necessary information in your about section as this is the first place a potential customer gathers information about you and your business. Remember, everything should be written clear, informative, and even instructional.
- Go to Settings
- Click Page Info (left-hand corner)
- Add the following:
- General
- Description: This is a summary of what your business is all about. Write a short and concise description that should not go beyond 155 characters.
- Categories: This will help people find your page. You can choose up to 3 categories.
Pro Tip: If you have a physical store or office, it is ideal to provide your address and phone number so that customers can easily contact you. However, click the box if you want your address hidden, especially if you do not have a physical office, and you’re just using your home address so other people won’t visit you.
- Operation Hours – if you are open during a specific time frame, put it here. It is a good idea to add in this section to your Facebook Messenger protocol, such as customer service rep’s online hours and estimated response time.
- Impressum – (from LinkedIn: In business, Impressum is a consistent legal term used primarily in Germanic countries, given to a legally mandated statement of the ownership and authorship of a document. In these countries, the “Impressum” by law must be included books, newspapers, magazines, AND websites.)
- Price Range
- Products
- Privacy Policy
Step 4: Getting Verified
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