Businesses of all sizes know that in order to be successful, they need to have an online presence—and that all starts with a well-designed, professional-looking website. That’s where you come in!
If your social media or digital marketing agency can’t afford a web developer at this time, you don’t have to worry. There are so many great and affordable website builders available in 2019, that you can easily make a great website for your clients in no time!
Why Every Small Business Needs a Website
If small businesses want to be discovered, want to increase customer reach and loyalty, and want to develop their own company branding, then they absolutely need to have a website.
Websites help small businesses:
- Increase credibility
- Become more easily-discovered
- Increase market expansion
- Develop branding
- Display reviews
- Increase customer reach
Websites work so well for this, quite simply, because everyone is online. Whether it’s a traditional brick and mortar business or one that functions primarily online, most businesses will be discovered through Google or social media, and not having a website severely limits the growth potential of any business.
Thankfully, website builders have made the task of website development affordable and relatively easy—you just need to find the right builder for both yourself and your client’s needs.
Best Website Builders of 2019
Website builders have made it easy to build a website without any knowledge of coding or website development. All you need to use these builders is an eye for design, a computer system, access to operating systems such as Mozilla Firefox, Google Chrome, or Safari, and an internet connection.
Most website builders offer a drag and drop user interface to easily build your website, and they can also easily be integrated with social media and e-commerce tools. Website builders also make it easy to update your design to make sure your site stays current and secure
In 2019, the most popular and effective website builders are:
If you’re building a website that requires an e-commerce store, then Wix may be the best option for you. Wix also provides a great platform to build websites for paid memberships, classes, bookings, paid registrations, and more.
It offers a variety of templates to get you started, with features like minified versions of the website where you can preview how the site looks with themes, titles, images, etc. Wix also provides remarkable customer support, so if you need assistance at any point, their customer support team will be able to help.
WordPress is an open source platform that was originally created for blogging, but has turned into a popular website development platform. WordPress offers over 1000+ free themes and plugins to choose from, allowing you to quickly customize a professional looking website.
WordPress allows you to easily monetize your site using WordPress.org. The only cost to get started is the cost of purchasing a domain name and hosting, or you can choose WordPress.com and register for their paid plans starting at $96/year. The difference between the two is that you do not own the site or domain name on WordPress.com as you would with the .org option. Many hosting companies like GoDaddy, Bluehost, and Hostgator offer affordable packages to get started!
Squarespace is a streamlined builder that is easy to set up and use. It will take you through a step-by-step process of how to set up your site once you choose and finalize your theme, simply by clicking on a particular box that offers a list of customizations to choose from. Conventional websites start at about $144/year, with an online store costing about $312/year.
Divi is a builder that is actually a WordPress plugin. It has a smooth drag and drop visual editor that allows you to add elements such as text, sliders, forms, images, videos, and more. A single license costs $89/year, and a lifetime unlimited license for $249.
Though GoDaddy is known for its hosting and domain services, they are also quickly becoming known for its own website builder. The user is able to choose from a variety of pre-made templates that are categorized based on the purpose of the website. GoDaddy completely supports e-commerce websites, and also provides a scheduling setup.
One of GoDaddy’s key features is that it offers a one-month free trial. During this period, you can check out all the features of the tool and hire a logo designer to create some great logos if you are just starting.
Using Weebly, you can create as many pages of your website as you wish. SEO settings and optimization can be made for each page, making it an excellent option for new businesses looking to create exposure with an affordable website.
It also offers mobile-responsive themes and a built-in code editor that lets you customize your site with HTML and CSS. It also has a drag and drop editor and an autosave feature that ensures that your work will not be lost if you experience a power failure or your computer crashes.
Weebly is a very popular option, and currently powers more than 40 million websites, which is roughly 2% of all websites on the internet.
Shopify focuses on building shopping or e-commerce websites. It includes features such as shopping carts, user accounts, shopping filters, inventory systems, and payment processing. It does not offer a drag-and-drop editor, but it provides a visual representation or preview of the site.
Some of the key features the builder provides that make it so beneficial for an e-commerce platform include cart recovery service, and fraud analysis services.
What Features to Look For In a Website Builder
While there are many great website builders available, that is partially due to the fact that there are so many builders out there. However, because there are so many website builders, not all of them are going to be winners. There are a few different features to look for when it comes to finding the right website builder, including:
Consider what features and functionality your website will not only currently need, but also need in the future. Not only should it be easy for you to use the website builder, but it should also be able to help you produce a website that will be functional for your users.
Make sure that the builder you choose has great customer service. Look at their ratings on their site and see what other customers have to say. It is very important that the builder you choose offers customers a forum to ask questions and have a service ticketing system in place. No matter how much skill you have with building websites, there may be issues you encounter that will require support from the builder company.
Fully Responsive Templates
It is crucial that the builder offers both mobile-friendly and fully responsive templates. In this instance, responsive means that your website inevitably adjusts to fit whichever device it is being viewed on, whether it’s a desktop, mobile, or tablet.
Search Engine Optimization (SEO) Friendly
Whatever builder you choose must allow you to optimize every piece of content on your website, including page titles, keywords, links, etc. WordPress offers several great plugins, like Yoast that will help you ensure that your website is fully optimized for SEO.
Each of these tools or plugins has something different to offer when it comes to following the current website trends, which is what makes choosing the best builder a difficult task. As you look for the perfect website builder for your website in 2019, consider the costs as well as the ease of use.
While some of the builders are free, others charge a one time or subscription fee, so you must take into account your budget for website building projects. As you zero in on the best choice for you, make sure to factor in the upgrades and security updates that are critical in securing a website in the long run.
If you want to learn more about website building and what services you should offer at your social media or digital marketing agency, then enroll in our online Digital Marketing School today! You can also follow us on Facebook, YouTube, and Instagram for helpful content and industry updates, or check out our blog for more FREE training to help you grow your business.