If you’ve been scrolling through Facebook recently, you might have noticed a cool new feature: 3D photos. Facebook recently launched 3D photos for News Feed and VR, and while the platform now supports 3D Photos posting it only currently works from from iOS devices (iPhone 7 Plus, iPhone 8 Plus, iPhone X, iPhone XS, iPhone XS Max, and the iPhone XR).
The feature will soon be available to everyone, as it becomes available on Android phones in the next couple of weeks. The new 3D Photos feature brings image content even closer to being more realistic and engaging, with 3D Photos transforming regular images into ones with depth and movement.
Viewers can scroll, pan, and tilt in 3D and can view 3D Photos on Facebook by using VR gears like the Oculus Go, Firefox on Oculus Rift, or the Oculus Browser. For marketers, 3D photos represent a world of possibility because the format allows for shareable visual content that is inherently more engaging.
With technology that captures the distance between the subject in the foreground and the background, 3D photos bring scenes to life with depth and movement.
In this article I’ll be letting you know how to capture an image and convert it to a 3D photo that you can post and share with friends on your Facebook News feed, and explore why, as a marketer, you should be taking advantage of this feature at your social media marketing agency.
What are 3D Photos?
The 3D Photos feature is exactly what it sounds like: it enables users to post photos that are 3 dimensional. Facebook has been doing beta testing on the feature since May 2018, and recently released the option to people who have iOS devices. They plan to make it available for Android users in mid-December.
Though some marketers may have been skeptical about the reasoning behind the update, until they saw how it actually worked. The images look very realistic, and besides giving the regular image more depth with layers, it also gives the pictures movement.
The technology used in developing this new feature captures the distance between the subject and the foreground and background, giving it the appearance that the photo is moving. With the 3D feature, viewers can scroll, pan, and tilt in 3D.
How to Take 3D Photos on Facebook
Taking 3D Photos with the new feature is easy. First, launch the Camera app on your iPhone and switch to Portrait mode. Take the shot or shots, and then select the picture you would like to share.
Next, launch the Facebook app, and go to create a new post. On the field for creating a new post, click the three dots at the top right corner, and choose the ‘3D Photos’ option that should open the Portraits folder on your iPhone.
Now, select the image that you would want to share on Facebook as a 3D Photo. You can then proceed and put the captions and other details of your choosing. Next, tap on the Facebook Share button to post the image.
Here are some tips to keep in mind to ensure that your 3D photos really pop out to your audience:
The 3D Photos feature is able to use the depth maps that are stored with “Portrait” photos that are taken on iPhone 7+, 8+, X or XS.
You’ll get the best results if your main subject is three or four feet away, and to really make it pop, try to capture scenes with multiple layers of depth, including something in the foreground and something in the background—like a shot of your family standing in a field of flowers.
Keep Contrast in Mind
The 3D Photos you post will be best if there’s contract. The subject of the photo should have contrasting colors to make the movement more interesting and obvious.
You’ll get the best results from subjects that have some texture to them, have solid edges, and aren’t too shiny.
Try to avoid transparent objects like clear plastic or glass, as they aren’t always accurately captured by depth sensors.
How Will Consumers and Brands Use Facebook 3D Photos?
As users onboard to the new Facebook 3D tool, it’s only a matter of time before brands start integrating Facebook 3D photos into their social media marketing strategies.
Facebook has given brands a powerful way to improve their visual storytelling game, and it has challenged community managers to become more creative and proficient with technology. By getting creative with this new photo feature, companies have the potential to capture new audience members and customers.
There are also some practical issues that 3D photos will address when it comes to some of the key challenges to selling online: uncertainty about size, fit, and other detailed physical characteristics. Because of the visual aspect of the feature, eCommerce businesses in particular will benefit from 3D photos.
With 3D Photos, Facebook users will be more likely to engage with the content and ask questions, as they’re able to see a more complete image of products being offered.
The 3D Photos feature is yet another example of how social platforms such as Facebook, Instagram and Snapchat have rolled out tools that dramatically improve visual storytelling with video, photography, augmented reality and virtual reality. These features require your marketing team—especially your social media community managers—to get more creative and technologically proficient than ever before.
Facebook is always looking for innovative ways to improve their product and the overall user experience it provides. While 3D Photos may just seem like another posting format to some, it’s actually a creative new way to get your brand to stand out and encourage users to engage.
And that’s what the ultimate goal of brand marketing on Facebook really is: engagement. The longer you can get a user to engage with your content, the more likely it is that your message will be delivered (and heard), and the user will actually take action as a result of your outreach and awareness efforts.
Social media platforms like Facebook are always coming up with new features and updates that will help your agency better reach clients. Keep up with marketing news and tips for your agency by checking out our blog for FREE training and following us on Facebook, Instagram, and YouTube. To learn everything you need to know about starting your own agency then enroll in our Digital Marketing School today!