How to Build An Agency Website To Get Conversions

How to Build An Agency Website To Get Conversions [Step By Step]

March 16, 2020

 

If you are planning to start your own social media marketing agency (SMMA) or digital marketing agency, being present on the World Wide Web should be highly prioritized.

 

 

Having an agency website that has all the information about your company will help you strengthen your digital footprint and broaden your demographic reach. It can also attract potential clients who might need your expertise to solve their problems, whether a back-end process or a marketing dilemma that hinders them from reaching their business goals.

 

 

How to Build an Agency Website


The Key Benefits of Having an Agency Website

 

If your digital marketing agency doesn’t have a website yet, you are missing out on a lot of potential for your business. Having an agency site can provide a plethora of benefits that you might not be aware of. Let us help you understand why it is imperative to have one and how it can get clients right at your doorstep.

 

 

Increased Credibility and Visibility


Customers tend to research a digital firm’s web footprint before the hiring process. Having a website will serve as your digital business card that will let them see and understand what you are capable of doing, and how well you handle clients by reading their feedback. All of these can help you increase your credibility as you can effectively prove that you are an authority in the digital marketing industry.


24/7 Availability


Whether you are having a vacation in Morocco or sleeping cozily inside your haven, you are assured that your website can provide your potential clients the information they need. You can also put a chatbox or a contact form and assign a few employees to handle the inquiries your business receives.


Customer Insights


You can connect your Facebook Pixels or Google Tag to effectively execute remarketing strategies. Take note that remarketing will allow you to increase your probability to get clients as they can recall your company after they have visited your website.


Showcase your Work


Your website should be populated with information that will tell your clients what you can do for them, how you can alleviate their problems and your strategic process that will help them get to where they want to be. Thus, it is certainly a great medium to showcase your work and the successes your other clients have attained because of your expertise, which will make potential leads think that you are the RIGHT and ONLY solution to their business struggles.


Asking the Right Questions to Build Your Agency Website Design

 


Now that I have mentioned the benefits of an agency site, there are a few things that you need to ask yourself before you start building one. The answers will help you plan the content and design that your target clients will find very much straightforward and valuable.


Who is your target audience?


The content of your website should send the right message to your target audience. Conduct thorough research about what they need so that you can immediately provide the right answers or solutions as soon as they have seen your website.


What is the primary objective of your website?


Do you want them to fill out a form, drive appointments or reach out through your website chatbox? The objective of your website should be very clear beforehand as this will be your top consideration when you are designing your website. You can highlight the steps your web visitor must take within your homepage and across all the other pages of your site.


What is your business’ unique value proposition?


What’s your edge among your competitors? How can you outperform your competitors? Why should a potential client hire you as their digital marketing strategist instead of someone else? Your unique value proposition must be clearly conveyed within your agency website to help them realize that you provide better services and remarkable assistance. You need to take your time crafting your value proposition strategically and don’t just randomly write a message that does not have the best impact.


Is there any specific functionality you would like to have on your website?


A good web design should add special functionalities that will help the visitors find out more about your services. This will make it standout and will provide significant value to increase your conversion rate. For example, you can add a messenger bubble at the bottom of every page so that visitors can reach out to you (or the employee handling your messages) whenever they want to learn more about your methods and processes.


How many pages should your website have?


Hiring a creative agency to do your website without coming up with how many pages your website should have may blow up your bill. Additionally, failure to plan may affect how you deliver your message as you might miss important points that your visitors need for them to learn more about your digital marketing business.

 

You should also look at the blog content that you will initially have to ensure that you don’t just randomly write without considering the current trend or what can drive traffic to your website in the future. So, my recommendation is to have at least 30 to 50 pages which will cover your base pages (homepage, contact form, service pages, and more), as well as your blog content targeting the most competitive keywords to help you rank your website well.


Guidelines and Considerations When Building a Website


In order for you to have a website that performs well, here are some more tips you need to consider when building your agency website.

 

Choosing a Website Platform


There are a lot of website platforms where you can build your website – WordPress, Wix, Squarespace, and more. Because you have a bunch of options, it is best to find the best one to use.

 

Ease of Use


Can you easily add blogs or create pages on your site? You must choose a platform that will allow you to do simple and complex tasks easily. The dashboard should be self-explanatory, you don’t need to hire someone else to do these basic tasks.


SEO-Friendly


After you have built your website, you’d surely want to get organic traffic from your target clients. This can be effectively done if you have chosen a website builder that will let you optimize your content so that you can rank on search engines such as Google, Yahoo and Bing. Specifically, you’d like to add your metadata, schema markup and image alt tags, and integrate your Google analytics and sitemap. While on-page strategies are just part of your entire SEO, it is advantageous to choose one that will let you do it in a simpler method.


Built-in Features


Does it offer templates and widgets that increase the functionality and aesthetic of your website? Then, that’s something you should not miss!


Pricing


Having an affordable website platform is surely something you’d like to have so you might want to do a thorough research as to which offers the best deal. Luckily, the majority of the providers today offer a 14- to 30-day free trial period that allows you to design and manage your website to check their interface and usability.


Third-Party Integration


You are probably using software programs that help increase the efficiency of your business process. Therefore, choose a site builder that can integrate most of these, if not all, to rip the benefits of having a website for your digital marketing agency.


High Level of Customization


Most website builders do not really require expertise when it comes to coding as you can now drag and drop your texts and images. You just need to use a template that you’d like to work on and voila! Your website is ready to be published in no time. You should also look at some other factors such as changing your theme, in case the previous one didn’t work as expected, or adding some more elements more than what the pre-existing one offers.


Mobile Friendly


The mobile internet has grown its popularity to 504% times since 2011. Make sure that your website can adapt to different screen sizes so that your visitors can comfortably navigate and read the information that you have provided.


Choosing the Best Web Hosting


Finding the best hosting provider is like looking for Mr. Right… Reliable and secured. You have to ensure that your website is up 24/7 and loads quickly, so that it won’t affect your chances of getting on top of the search engine rankings.


You also need to look at its scalability. By the time you get thousands of visitors on your site, you might need to get away from the shared hosting and go for a dedicated one.


Structuring your Sitemap

 


Once you have answered all the aforementioned questions, and chosen your preferred website builder and hosting provider, you need to focus on structuring your sitemap. A sitemap is the architecture of your website.


A sitemap is best planned using an excel sheet. On column A, you need to provide all the necessary pages that you need to have on your site. This ensures that you won’t be missing any integral information your visitors will be looking for once they have found your website. You have to assess which among your pages will be on your main menu and footer, together with the other sub-pages to organize the structure of your homepage.


SEO is very much important, and one on-page strategy that you need to initially think about is your URL structure. You can use your column B to lay these out so that when these pages are being designed and created, your web designer and developer can set these for you, too.


Your column C is intended for your content structure, or the headings of your pages. In order to guide your website writer as to what your target keywords are, you can set them here, arranged based on hierarchy.


You also need to figure out what images should be seen on your site based on your preferred theme. You can use actual photos taken by your company, or take advantage of some royalty free images that you can find on the internet. Once these images are uploaded on the site, you need to optimize them, so you can also include the preferred alt texts in your sitemap.


Again, being found on the internet (and outranking your competitors) should be highly prioritized. Set the right keywords and make use of LSI keywords (terms that are correlated to your targeted keywords) within your content. Remember, a good SEO strategy does not include keyword stuffing and cloaking so you must never resort to these strategies when doing your website. You have to initially do your research and guide your copywriter to make use of these terms within your site.


Designing your Wireframe

 


Have you ever hired a web designer and told them the things that you’d like your website to have, and yet by the end of the project, the output is exactly the opposite of what you’d like it to be? Well, designers have spent years gaining experience and knowledge in order for them to deliver remarkable results. However, giving them a broad instruction might be confusing in their end. Therefore, having a sitemap and a wireframe can help you alleviate these potential issues. It is like the “blueprint” of your website that will show where the images, menu, headings, call to actions, divisions and other information must be placed.


Recommended Apps and Platforms when Designing your Website


I am very much willing to share all the resources that my team has used when we were designing our website. If you are a bit new in the industry, here are some of the apps and platforms that you’ll surely find helpful.

 


Best Wireframe Apps that You Can Use


Here are some recommendations as to what flowchart and wireframe builders you can use for your website:

  • Whimsical (my favorite)
  • Omnigraffle
  • Axure
  • Adobe XD
  • Mockplus
  • Justinmind

 

Best Website Platform


Among all the different website platforms, Duda is actually our favorite. It’s an all-in-one platform that includes web hosting and SSL certificate. The pricing is very cheap as well, as compared to the competitors, so you can get a massive saving when building your digital marketing agency site.
Once you are ready to accept clients, and they need to have their own websites, too, you can actually re-use the template that you have, do some updates on the content and images, and voila! You get to save as much as 70% of your time designing.


Duda is packed with different widgets such as contact forms, icons, texts, photo gallery, buttons, social icons, and more. These will speed up your process as you can just drag-and-drop elements on your site. It’s pretty straightforward rather than manually creating codes to build your website.


Best Websites for Free Stock Photos


Remember, you cannot just randomly use images that you have found on the internet on your website, as you might have to face copyright infringement in the future. Thus, you have to look for free stock photos and these are the platforms that I actually visit:

  • Unsplash
  • Pixabay
  • Pexels
  • Stocksnap.io
  • Reshot

 

Best Websites for Free Stock Videos

 

Videos actually decrease your website’s bounce rate, apart from making it look more professionally designed. Here are some recommended platforms:

  • Pexels
  • Stock Footage for Free
  • Pixabay
  • Clipstill
  • Videezy

 

Agency Site – The Best Investment for your Digital Marketing Company

 


A website is not an additional expense for your digital marketing agency. It is an investment as it highly provides an ROI in the long run. You just have to make sure that it is well-optimized, professionally designed, fully functioning and packed with amazing content so that potential clients will feel more confident that you have the experience and knowledge to help them improve their business performance.

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