Generating a 6 figure income is a dream come true for everyone. If you are wondering how to make that dream a reality, then this blog post is for you.
We all know that marketing is highly important for every business, and traditional marketing is not as effective when compared to digital marketing.
If you are a regular reader of my blog or watch my YouTube videos, I’m sure you’re aware of SWEPS.
It is an acronym for Search engine optimization, Web design & development, Email marketing, PPC and Social media marketing. This is the KEY to running a successful business online. Without an understanding of these 5 marketing principles and how they work together, your business is extremely unlikely to have success online.
If you want to learn more about SWEPS read this blog post later =)
Now let me explain each of these services and how to do them effectively.
How To Make A 6-Figure Income With A Digital Marketing Agency
Digital Marketing Services
This is one of the important services you have to offer as a digital marketing agency. It is the process of optimizing your clients’ website for search engines. People are using search engines like Google, Bing, and Yahoo to search the internet. If a website is well-optimized for SEO it will rank high in search engine results page and attract more visitors.
If a website has a high SERP rank, the number of visitors will be high. More visitors will result in more conversion or sales. Interestingly, the clickthrough rate of a website with the first position on Google search results on the desktop is an impressive 34.36%. As you see, getting more traffic to your clients’ website is important for any business.
Mastering SEO takes time, so I recommend you read this beginners guide to SEO blog series or watch them on YouTube.
Email plays a major role in digital marketing. Everyone accesses their emails regularly, so email is one of the best ways to reach your target audience.
You might be asking yourself whether email marketing is actually effective. Yes, it is. That is why three-quarters of companies mentioned that email provides “excellent” to “good” ROI.
You don’t have to send every email by yourself, you can automate them. Whenever there is a purchase or a new registration, you can send an automated email to customers without human intervention. 95% of companies using marketing automation are taking advantage of email marketing.
Pay Per Click (PPC)
Paid advertisement campaigns are the quickest ways to reach the target audience since SEO will need some time to kick off. In this blog post, I have mentioned the highest spenders in PPC. You can promote the services or products of your clients in a faster way using paid ads. 64.6% of buyers click on Google ads when they are looking to purchase a product online.
You have to be good at keyword research before you go for a PPC campaign. Using the wrong keywords will result in a waste of money.
Social Media Marketing
Everyone is on social media these days. That is the reason why it is important to have a social media presence. People do research about brands on social media, and a lot of businesses even offer customer support on their official profiles. 92% of digital marketers mentioned that social media is vital to their business.
With social media marketing, you can reach target audience effectively. If you use the right tools, social media marketing can be much easier.
Web design and development
You have to optimize a website for SEO and lead magnets to be configured for email marketing, so you should be knowledgeable in website design and development. You don’t have to be a designer or programmer, as you can hire a virtual team to handle the technical stuff.
There are a lot of easy-to-use website builders available today. With drag and drop features anyone can design a stunning website in minutes.
Businesses are always highly competitive and digital marketing is no exception. You should start with an audit of your prospects’ website and provide them with a detailed audit report and proposal document. You should expand your network with business people to get more leads.
A lot of new agency owners are struggling to make profits because of a poor pricing strategy. Your pricing should be determined by the goal of making your agency profitable. You should not sell your services cheap to land on clients. The minimum price must be $1000 a month for your services.
With a digital marketing agency, you can earn more than a 6 figure income. It is all about perseverance, hard work, discipline, and honing your skills.
It is time to take action, start your digital marketing agency today!