Make $5,000+/month with a Vlog/Blog & Online Course
At The Digital Marketing School we’re all about building a business online. Why? Well, we know how much it can suck to have to drive into work every day to make LOADS of money for someone else. Oh…and how about the fact that you can’t take a trip whenever you want or work wherever it is you want to be that day.
It’s 2017 people…the world is a completely different place than it was even 5 years ago. So, since we live in the Digital Age, we should try our best to take advantage of everything technology has to offer.
This leads to the topic at hand: Making $5,000+ per month from running a Vlog/Blog & Online Course from home, your vacation condo, your parents house, or wherever! ALL you need is a laptop, cell phone, and WIFI and in 3 to 6 months you could be pulling in an extra $60,000 a year.
So let’s skip anymore fluff and just jump right in to: The Guide to Starting Your Vlog/Blog & Online Course!
Starting the Vlog or Blog
Choose Your Niche
The first step is to determine what your Vlog or Blog will be about. You MUST make sure that there is a large enough audience to have an interest in your content.
- Good Vlog Idea: At the Digital Marketing School, we obviously focus on Digital Marketing.
- Bad Vlog Idea: Repairing VCRs…you know…those old things that used to play movies. ALSO, you will want to pick something that you could potentially create an online course or school around. You wouldn’t want to limit your business from generating revenue off of a course that can EASILY yield 80% profit margins.
Pick an Easy-to-Use Platform
After you determine the topic your Blog/Vlog will cover you’ll need to find a platform to manage and disseminate the content.
- For a Vlog I strongly recommend using YouTube since you can quickly begin to generate revenue.
- They also have a hand up on any other platform because it is the largest search engine in the world and, of course, is owned by Google.
- For a Blog I strongly recommend using WordPress, Squarespace, Wix, or Weebly to promote your content. (The last 3 are if you don’t have a ton of web development experience)
Finding Your Equipment
If you choose to run a vlog I strongly recommend looking into getting the following equipment…
- Film editing software: Filmora is GREAT for film newbies! I started out using this platform and it really is great for beginners.
- Camera: Obviously you can start using your smartphone…most people do. I did. But eventually you will want to upgrade the quality of your video. I recommend looking at getting a DSLR camera of some kind. I use a Canon 70D.
- Lighting: You will want to make sure that you don’t look super orange or really pale in your videos. You can accomplish this by purchasing some umbrella lighting for the more “white” lights and using a normal light bulb to give off a darker color of light. Using both in combination is best.
- Sound: You will also want to purchase a mic of some kind. There are several different kinds (Shotgun, lavalier, umbrella, etc.) For a vlog I recommend a shotgun or lavalier mic.
Creating a Plan
- The biggest mistake that most people make is that they don’t plan their content and strategy to acquire new viewers and subscribers
- One of the best things you can do to create awesome content is to find pain points and issues/problems that already exist in an industry. Create content that will help people solve these problems and they’ll promote it for you!
- Start your social media channels…
- If you run a blog or vlog you should have social media pages to compliment your content.
- This is also a great way to promote your content and get more viewers to your page. You can do this utilizing Facebook Ads, Instagram, Snapchat, etc.
- Create a content calendar.
- Determine how many pieces of content and what types of content you’ll want to release.
- Set a schedule for regularly released content as well as randomly released content to keep the viewers engaged. Regular content is great because your viewers know when to expect it. Random content should be planned out and have a purpose to compliment your regular content.
- Determine the best times of the day, week, and month to schedule your content.
- You will want to test this part in the beginning to find the best days for your specific audience.
So remember…focus on QUALITY of content and creative (video/photos) used in your Vlog/Blog. The more value you provide to your audience, the more likely your Vlog/Blog will be successful.
Starting the School
Determine the Niche
If you decided not to start with a Blog/Vlog first, though I highly recommend NOT doing this, you will want to determine what your school/course will be about. If you already have Blog/Vlog then this part is easy.
Choose a Platform
After you determine what your course will go over all you need to do is pick a platform to host your school from…
- I recommend Teachable for anyone who hasn’t built a school before. They have SEVERAL perks for using their platform like…
- They manage all of the payments and refunds
- They offer video upload, document upload, quizzes and all kinds of other capabilities to engage your students
- They have a dashboard for tracking sales, signups, expenses, etc.
- Easily integrates with Google Analytics, Facebook Pixel, Mailchimp, Zapier, etc.
- You DON’T have to be a web developer to build your school!
Plan Your Content
- The largest piece of advice I can give with regards to the quality of your lectures is to make sure that you map out the entire course.
- Don’t try to just “wing it”…trust me…your students will know and they’ll be sure to leave it in reviews or mention it to people asking about it.
- Always make sure to start with an intro to the course and intro videos to each subject covered.
- Give them what they can expect to learn up front.
- From there you’ll want to build on each subject covered by breaking down the pieces that make up the bulk of the information for each subject.
- Try not to let any video or lesson go longer than about an hour— use “Parts” for a video series that might need to be longer.
- People tend to do best when they aren’t drug along in a lecture for several hours.
Build Your School
Now that you have the platform that you’ll host your school from and your content mapped out you’ll want to begin uploading content.
- Side note: If you have a Blog/Vlog and want to test if you have a large enough/passionate enough audience to begin a school you can do like I did and run a pre sale.
- This not only tells you if there are enough people interested to start one, but also gives you the ability to earn revenue before you even have your first lesson available! This worked for me and I generated over $2,000 in the first day and over $6,000 in the first week!
- Once you have your school all set up you will want to create sections for your course and plan the lectures that will be inside each section.
- I usually provide a video AND a document to accompany it. EVERYONE learns better a little differently so you’ll want to have documents and videos for those different types of people.
- Don’t forget to do quizzes for your course as it improves retention and overall quality of your course. I’m actually in the process of building my quizzes now!
- You will want to make sure that you engage with your audience…answer questions, be involved with debates and new ideas, etc.
- Make sure comments for each lesson are turned on so students can voice their concerns when they feel stuck. REMEMBER…they aren’t an expert like you yet!
- Another great way to engage is by creating a private Facebook group that they can join and converse with other students in the course. It also helps add value to your course because only members/students in the course can join.
- Also, having a Business Facebook Page, Instagram Page, Snapchat, and YouTube channel can be great ways to engage with your audience.
channel can be great ways to engage with your audience.
- Lastly, create a point of contact via email so that they can message some sort of support line. Like with learning, people don’t all communicate using the same tools. You will want to provide multiple ways for people to contact you so you don’t have disgruntled students.