The “death” of Messenger bots is actually a good thing. 

First, the companies who are using the programs wrong are just sending business your way. Some users see chatbots as natural language phone bots, where they try to understand what you’re saying to direct the call, but come off as annoying or unhelpful. 

Therefore, the real value isn’t trying to appear human, but working to answer simple questions like a digital FAQ or collecting boring data to help people find answers in a helpful manner. 

Not many people thought voice assistants like Google Assistant or Amazon’s Alexa would surpass text-based chatbots, because many companies looked to Facebook’s M as an experiment that didn’t work.

The free service was given to 10,000 people in the San Francisco area, for booking restaurants, sending gifts, and changing flights, but while it was valuable to users, it was costing Facebook an arm and a leg.

This is because many of the tasks required from M were then assigned to real people to fulfill. Basically, it all comes down to artificial intelligence for major growth with chatbots and online assistants. The creators of M eventually said the problems they wanted to solve were simply more complicated than they realized.

But the major problem was that Facebook put no bounds on what M could be asked to do and when users could complete some tasks, they simply wanted more complex tasks, which meant more complex algorithms.

So what’s the answer? Are Messenger bots dead? When using Facebook Messenger bots for businesses, are chatbots effective?

Chatbots can be used but only in a limited manner until technology greatly increases. Chatbots should be used to interact with customers, but it’s vital to let customers know it’s a chatbot and that real help is available. Then, you simply have to deliver on any promises to the customer. 

Chatbots are a tool, but they can’t do everything.