moz updates domain authority article image

MOZ to Update Domain Authority Score Model | Digital Marketing News Today

March 27, 2019

In today’s digital-heavy landscape, your domain is one of the things that’s going to help set you apart from your competition. But finding an accurate way to compare your site’s ranking potential against your competition is not the easiest feat. Luckily, there are tools that can help, and companies are always seeking to improve these tools.

One of the most reliable metrics tool is Moz’s Domain Authority, and the company has recently announced big updates to how this resource works. In this article, I’m going to be talking about what you can expect as Moz updates Domain Authority and how it can help you gain a competitive edge at your social media marketing agency.  

What is Domain Authority Score?

image showing a feature of domain authority 2.0

Domain Authority has long been the industry standard for measuring the strength of a domain relative to ranking. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

Moz’s metrics tool can be used by SEO professionals to gauge the strength of websites relative to competitors, thereby guiding decisions on keywords, topics, technical site issues, and link building.

 

Moz’s update to their most important metric is great news for marketers. It will benefit anyone working in digital marketing by enabling them to stay on top of Google’s algorithm updates to make smarter, more data-driven SEO decisions.

The company’s update for Domain Authority 2.0 went into effect on March 5th. With the new improvements, Moz seeks to provide greater accuracy to webmasters in predicting a site’s ability to rank in search results. With more precise metrics, you can learn helpful insights to help you make needed adjustments to your website.

Domain Authority is Changing

The biggest difference between the old and the updated Domain Authority is the addition of new proprietary metrics, including Spam Score and link quality patterns. Instead of using a complex linear model, the new and improved tool relies on a neural network.

Domain Authority 2.0 uses a machine-learning based model that can better keep pace with Google’s algorithm updates. This gives search marketers the ability to more accurately judge the value of a site and its content.

The update seeks to give webmasters a clearer picture of their website’s strengths by rooting out manipulation by using a more nuanced algorithm. The update relies on the Moz Link Explorer, the industry’s leading link index that contains over 35 trillion links. In addition to rooting out manipulation, the new Domain Authority 2.0 will remove spam and improve correlations while also being able to stay on top of changes to Google as they occur.

How Does the Domain Authority Score Update Impact Marketers?

The Domain Authority update means that marketers may see a significant change in their scores. Agencies and in-house search marketing teams who use Domain Authority scoring to report progress month-over-month to stakeholders should factor Moz’s update into any changes they see. As an agency owner, you need to be prepared to communicate this to any clients who may have questions about their changing scores.

Marketers should certainly brace themselves for some fluctuation in Domain Authority scores across the board as the update rolls out. This is a standard expectation when changes are applied. While the changes are no doubt disruptive, the new Domain Authority will be better than ever. It will allow clients and webmasters to make smarter decisions about search engine optimization strategies going forward.

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