Running a successful social media or digital marketing agency means you need to be able to land clients and keep them happy. Part of being able to accomplish this is knowing what tool are out there and which ones will help you with your goals. If you’re looking for a tool to help you land clients, then Screaming Frog is what you need.
Whether you’re a social media marketer, a digital marketer, or even a website developer, Screaming Frog can help you land clients by being able to drastically improve your client’s SEO for their website. Best of all Screaming Frog is available for FREE, so it’s definitely worth the return on investment.
In this blog, I’m going to go over Screaming Frog’s features, explain how it can help you grow your business, and how you can use its features to keep your clients happy.
What can you do with the SEO Screaming Frog tool?
When you’re in any position where your business’s growth relies on the ability to attract clients, it’s vital to have certain processes and systems in place to help you do this. Screaming Frog is just one helpful tool that will help you streamline this process and be able to effectively prove to prospective clients that you’re the right partner for them.
Though Screaming Frog does have a Premium paid version, I’m going to take you through what you can do with the lite version, which is available for free. So far, I’ve found that the free version is working great, though I may switch to the paid version if the need arises.
Screaming Frog is an effective SEO tool that works as a powerful and flexible site crawler, able to crawl both small and very large websites efficiently. It gathers key onsite data to allow content creators to make informed decisions and to analyze the results of the crawl in real-time.
The Screaming Frog allows you to export key onsite SEO elements such as URL, page title, meta description, headings (H1s and H2s), etc. to Excel so it can easily be used as a base for SEO recommendations that you can present to a prospective client.
As I mentioned, the lite’ version of the tool is free to download and use. However, this version is restricted to crawling up to 500 URLs in a single crawl.
Screaming Frog has a lot of awesome features that will help you assess a website’s SEO performance and find areas that could use your expertise for improvement. These features allow you to:
- Crawl a website instantly and find broken links (404s) and server errors. You can then bulk export the errors and source URLs to fix, or send to a developer
- Find temporary and permanent redirects.
- Upload a list of URLs to audit in a site migration.
- Analyze page titles and meta descriptions during a crawl and identify those that are too long, short, missing, or duplicated across your site.
- Analyze keyword selections and structure
- Discover exact duplicate URLs, partially duplicated elements such as page titles, descriptions or headings, and find low content pages.
- Collect any data from the HTML. This might include social meta tags, additional headings, prices, SKUs or more!
- View URLs blocked by robots.txt, meta robots or X-Robots-Tag directives such as ‘noindex’ or ‘nofollow’, as well as canonicals and rel=“next” and rel=“prev”.
- Quickly create XML Sitemaps and Image XML Sitemaps, with advanced configuration over URLs to include last modified, priority and change frequency
- Connect to the Google Analytics API and fetch user data, such as sessions or bounce rate and conversions, goals, transactions and revenue for landing pages against the crawl.
How do I use Screaming Frog?
Obviously the first step to getting started with Screaming Frog is to download the software. Once it’s downloaded and you open it up, you’ll be taken to the home screen or dashboard. To get started, you have to enter the URL of the business of your client or prospective client into the search bar then hit Start.
Screaming Frog crawls your site by sending out spiders, which are able to retrieve data in about 30 seconds. The real-time data results are then displayed on the dashboard.
Once the crawl is complete, click over to the Overview tab at the top right hand corner of the dashboard. This tab will display whether or not the website you search is being blocked being internal or external robots.txt. This is essential information, because if your site is being blocked, then spiders cannot crawl the site and this will adversely affect your SEO ranking.
Next to the Overview tab, you will find the Site Structure Tab. This is essentially your site map and will show you which of your web pages are getting the most traffic. With this information, you can determine which pages of your site (i.e. the most visited ones) would lead to higher conversion rates.
Another helpful tab to determine your SEO success is the Response Time tab. This shows you, in seconds, your website loading speed. Loading speed is very important to SEO, as faster loading site rank much higher in search engines. A high ranking site typically loads in 0 to 2 seconds, so that is the number you want to see here. If your loading speed is slower than that, then you know this is an area that needs improvement.
You can also see the page titles on your site by clicking over to the Page Title tab. You want to make sure that the titles match the page URL, as this ensures that the title is redirecting to the correct page. You can also see if there are any missing or duplicated titles that require correction. Screaming Frog categorizes titles into H1 and H2. H1 and H2 tabs include:
- Missing – Any pages which have a missing h1/h2.
- Duplicate – Any pages which have duplicate h1/h2.
- Over 70 characters – Any pages that have h1/h2 over 70 characters in length.
- Multiple – Any pages which have multiple h1/h2.
The Response Code tab will show you any response codes (301, 302, 404, 200) that need to be fixed. These could include responses like ‘No Response,’ ‘Redirection,’ or ‘Servor Error’ and will make you aware of errors within the website that need to be fixed.
The Meta Description and Meta Keyword tabs are similarly helpful and easy to understand. We know that to rank higher in search engines, pages have to have meta descriptions. This tab is where you’ll discover missing meta description or whether the site is not redirecting to the proper page URL.
Finally, you can click over to the Images tab. This displays the type of image, the size of the image (in kilobytes), Alt Text, and Alt. If there’s missing Alt Text, which is the HTML code that’s added to an image to describe its appearance and function on the page, then you have an issue. Most image search technology cannot actually see the image, so the Alt Text is vital in telling the crawler what the image is and what its purpose is.
Screaming Frog also has an API tap, which shows data pulled from Google Analytics, Google Search Console, and Majestic. However, you need to purchase the premium version in order to access this tab.
One of the things I love the most about Screaming Frog is how it breaks down each topic that has an impact on SEO by an easily understandable tab. You don’t have to go searching within a tab to find redirects, page titles, or meta descriptions—they each have their own tab.
Using the key on-site data collected by Screaming Frog, you can quickly and easily assess what areas of a website can be fixed or changed in order to improve SEO. You can then take this information and present it to your client or put it in a proposal with a prospective client, and show them exactly how you can help them increase traffic and conversion rates, and improve their search engine rankings.
If you want to learn more about SEO and how you can run a successful, profitable social media or digital marketing agency, then visit Cereal Entrepreneur Academy and enroll in our awesome online courses. You can also visit our blog and follow us on YouTube, Instagram, and Facebook for more helpful content daily.