The old blue hairs in charge of companies(you know…. the ones that can barely use their smartphone) are finally coming around to the idea that digital marketing provides an ROI unlike any advertising channel in the history of marketing.
As companies start to notice how much money digital marketing makes them, they’ll start hiring new digital marketers. Throughout the year, as companies invest more in digital marketing, the job market will grow exponentially, and you will wonder why you ever questioned the benefits of digital marketing certifications and courses.
By 2020, there will be a projected 150,000 open jobs in digital marketing with a lack of skilled professionals to fill those roles. That’s 38% growth in the market for marketers. When this sort of growth happens, marketers benefit. Outside the wealth of opportunities, you’ll start to see clients offering higher budgets and bigger paydays.
If you want to take part in the bigger paydays, you need to step up. You can’t succeed in a competitive market if you aren’t ready to compete. Amateurs will do basic research, make a deceptive resumé, and get clients that are just as amateurish. You can be that person if you want to. But if you want to succeed and truly be a professional, you need to learn.
The Benefits of Digital Marketing Certifications
One of the many great perks of working in digital marketing is that you don’t need a degree to get a job. Generally, the type of person who can’t sit in a classroom will fit into the digital marketing space.
Even if you have a degree, a digital marketing course could be career changing for you. College degrees are being devalued because they’re so often outdated. The tech-based world we live in revolutionizes itself every 4 years, but not every 3 months. Digital marketing courses will help you stay relevant and marketable.
A digital marketing course will check off several important points on your social media marketing agency checklist. If you register into a training program or take an online course, you can learn or re-up on skills that are critical as you build your marketing agency. Obtaining or renewing certifications will prove that you have those skills.
Increased Job Value
An obvious benefit of a digital marketing course is that it increases your value. Having content under the experience section on your profile or LinkedIn page will get results. Even if a company doesn’t care about your educational background, they might use it as a way to weed through candidates.
Digital marketing courses are also a great way to gain exposure and insight into the various roles within the digital marketing world. Having a singular focus is great, but for your marketing agency to grow you’ll need a well-rounded understanding. Agencies that offer omni-channel marketing are the industry leaders, and courses will prepare you to move in that direction.
Certifications can be even better for this. One of the biggest benefits of digital marketing certifications is that they immediately increase your job value. A Google AdWords certification, for example, will raise your pay 100% of the time.
Strengthen Your Skills
Even if you aren’t interested in learning new skills, you can learn new information about the skills you already have. Where there is a digital marketing course, useful learning can be had. Look at the most successful people you can think of – people like Bill Gates – and notice they’re always learning.
Now, let me ask you: is a digital marketing course useful?
Yes. Yes. Yes. A good digital marketing course can help bolster you as a marketer, and grow your agency as a consequence.
Establish Your Skills
A problem new marketers face is finding the outlet in which to showcase your skills. Great portfolios are hard to build, and even doing great work can fail to help. To show that you know what you’re doing, you need creativity and a lot of help.
Digital marketing courses and certifications are a great way to show that you have a good grasp on the basics. You will need to pair the courses with actual work experience, but early on a course will show that any success you’ve had will be repeatable. And until you have work experience, a course or certification might tempt people to give you a shot.
Is a Digital Marketing Course Useful If I’m Already Working?
A working, experienced marketer likely knows and understands the benefits of a digital marketing certification or course. After some time in the workforce, it’s obvious what they can do for a fresh face. If you’re one of those experienced marketers looking to take the next step, though, the question looms: will I find a digital marketing course useful?
The answer, of course, is yes. For anyone looking to grow their career, the benefits of digital marketing courses stay the same. Taking a digital marketing course propels you to the next step in your career regardless of your current position or role in marketing.
You’re not reading this article because you’re 100% happy with where you’re at. Google or social media brought you here because there is some goal you want to achieve as a digital marketer. There’s an item on your social media marketing agency checklist looming, hanging just out of reach.
With your goal in mind, you can find a digital marketing course useful for achieving it. If you feel like you need to be doing more content, find a content course. It’s that simple.
How Do I Find The Best Digital Marketing Course?
Now that I’ve laid out the benefits of digital marketing certifications and courses, it should be pretty simple to figure out what the best digital marketing courses are. If you can answer, “why is a digital marketing course useful to me?”, you will know what points on your checklist you’re looking to knock out.
In a blog post, it’s hard to answer is a digital marketing course useful to you when you’re just looking to strengthen one skill. The benefits of a digital marketing certification for a single skill are usually well documented in those specific communities. If you’re having a hard time finding the best digital marketing course for you, look at what your peers have done.
On the other hand, if you want an overall course then you’ll want something that covers everything. Here’s a quick list of the bullet points an all-around digital marketing course should tick:
- Website Design
- Email Marketing
- Social Media Marketing
- Multi-Channel Marketing
Additionally, you’ll want a course that updates frequently. Something that changes when Instagram algorithms do, or when Snapchat launches a feature. For this purpose, there is a digital marketing course that’s useful to everyone – one best digital marketing course.
What Is The Best Digital Marketing Course?
This shouldn’t come as a surprise if you’ve followed me for a while. My course hits all the benefits of digital marketing courses that we’ve listed above, and it hits them well. My digital marketing course is the best digital marketing course.
This 8-week course covers all things digital marketing, and all things digital marketing agencies. From running campaigns to learning how to outsource, I put all the knowledge I’ve built throughout my career into the course. My goal was to put an end to the “is a digital marketing course useful” question, and I believe I did.
My course can strengthen every skill you need to succeed as a marketer, establish them to clients, and leave your job value much higher than you started with. The content is all up to date, and we give lifetime access, so you can stay up to date.
Put In The Work
Of course, my course only works if you’re willing to put in the work. The reason so many agency owners find themselves asking “is a digital marketing course useful” is because they lose focus on their basic skills. The benefits of digital marketing certifications and courses can be summed up as this: they strengthen your bottom line.
Not every business is going to do well JUST running Facebook ads. You need to understand these things to succeed, and you need to work just as hard at developing these skills as you do at gaining clients. If you want to spend 2 weeks on the course and watch the videos one time, you will not succeed.
The demand for digital marketers is growing rapidly, and you stand to make a lot of money if you’re willing to put in the work. Now that you know the benefits of digital marketing certifications and courses, and the best digital marketing course is right in front of you.