If you were a little slow on working on your resolutions this year, you might be asking yourself, “Is it too late to start a YouTube channel in 2019?” Well, the answer is no! It’s never too late to start a channel and start growing your brand and making money on YouTube.
In this article, I’m going to be explaining why video marketing is the leading method to grow your business and teach you how to start a YouTube channel in 2019.
Why Should I Start a YouTube Channel?
YouTube is the second most popular search engine, and many people are using this to their advantage to get their brand noticed—and make money. Why shouldn’t you be one of them?
With 5 billion videos watched every day, YouTube is a great platform for you to reach your target audience. No matter what your brand specializes in, your ideal customer is likely already on YouTube watching videos. If you are not producing video content for them then you are missing out on one more opportunity to engage with them. All you have to do is learn how to capture their attention.
In addition to increasing your brand’s exposure by getting in front of the over 30 million people who view content on YouTube on a daily basis, you could also start earning a passive income through your channel with the right YouTube SEO 2019 strategy. Some YouTube creators earn over $20,000 every day from their videos.
The most compelling reason that you should start a YouTube channel in 2019 is that you can make it about anything that you are passionate and knowledgeable about. Take the thing you love and start making money from it!
Why Should I Start a YouTube Channel?
If you’re still wondering, “Is it worth starting a YouTube Channel 2019?” then maybe this information will help: starting a channel doesn’t require any significant upfront investment, and anyone can do it.
You do not need a special qualification or certificate, and you don’t need any previous video editing or production experience either. If you are willing to learn and have a talent for something unique and interesting, then you can grow your channel and your brand quickly.
The return on investment will certainly be worth it once your channel gains traction and your subscriber count starts to grow.
How to Stand Out From the Rest
Before you can start monetizing your videos, you need to make sure your channel stands out from the competition. This means you have to have a strong understanding of your target audience, what they’re looking for, what they like, and how you can engage them. Of course, this also means you have to create quality content on a consistent basis.
The key to attracting subscribers and increasing watch time is great content. It needs to be valuable, engaging, and memorable, or else viewers won’t stick around. People visit YouTube to find answers, information, and instructions to address specific challenges. Your job is to show the audience how to meet and solve those challenges.
If your company can help solve those challenges, then you can incorporate your product or service as part of the video, but your sales pitch should never be the focal point of the video. A good rule of thumb to remember is that your videos should never look like commercials.
Most importantly, you need to create content that makes you proud. Make professional quality videos with good audio and video quality, make engaging graphics and incorporate images and effects. Learn how to edit well or hire someone who can help, as bad editing can make the difference between a viewer watching until the end or clicking out of a video.
Give Your Target Audience What They Want
If you don’t give the audience what they want, then it does not matter how good the quality of your video is, the audience is not going to be interested.
To gauge audience interest, you first need to research other YouTube channels similar to yours to make sure that there is an audience for your niche. Figure out whether or not people are looking for what you can offer, and analyze how you can help them in your niche. Once you have your answers, you can start creating content around solving your target audience’s challenges.
Browse your competitors’ YouTube channels and take note of what works for them and what doesn’t. Check which videos have the most views and which have the least to get a sense of the content your audience likes to watch. Use that to inform your own content strategy.
Once you’ve figured out your topics, make sure every title and description is tailored to be found by your target audience by performing keyword research. Remember that the title and thumbnails you use have to be relevant to the video topic—nobody likes clickbait.
What You Need to Get Started
To get started, you need to be armed with the right equipment. Here are the tools you need for your channel and the products that I’ve found success with for my own YouTube channel Cereal Entrepreneur:
- A passion, hobby, or skill set/expertise to base the channel off of – my expertise is in Digital Marketing
- A camera, or at least a decent camera phone – Canon 70D Kit
- Professional editing software – Wondershare/Filmora
- A mic setup – Fifine USB, Microphone K668 Desk Mic & Rode VMGO VideoMic Go
- Proper lighting – CRAPHY Soft Box Lights
- Tools to help you collect leads and market to those leads – Clickfunnels & Active Campaign
- Resources to help you expand your offerings, such as creating an online course – Kajabi Course Builder
Monetize Your YouTube Channel in 2019
Now that you have your equipment setup and have started creating videos, the next step is to monetize your channel. There are multiple avenues to start earning from your channel, including ad revenue, affiliates, partnerships, online course creation, and sponsorships.
The easiest way to make money on YouTube is with contextual ads through AdSense. With AdSense, you earn money whenever a viewer clicks on an ad that appears on your video.
The best way to earn a large amount of money in a short amount of time is through affiliate marketing. All you need to do is pick the right product, create a video around it, and put an affiliate link in the description that the viewer can click on. You earn money per sale and, depending on the affiliate partner, the payout is usually a fair sum.
Partnerships and sponsorships will also help you earn money from your channel. YouTube has its own Partnership Program that you can become a part of if you meet the following criteria:
- 4,000+ watch hours in the previous year
- 1,000+ subscribers
- Content that meets YouTube Partner Program policies
- Link to an approved AdSense account
Once your account is approved, you will be able to monetize all your of your existing uploads and future videos.
Is it Too Late to Start YouTube in 2019?
Starting a YouTube channel in 2019 is one of the smartest things you can do, especially as the video platform continues to grow and expand. YouTube has big plans for the future, as is evidenced by their recently released YouTube TV streaming service.
Presently, more viewers watch content on YouTube than they do on cable television. YouTube is capitalizing on this with their new TV streaming service, which is meant as a cable replacement. It offers live TV to your phone, tablet, and streaming device without a costly cable subscription and contract.
The cost of YouTube TV is approximately half the price of a basic cable TV subscription and also includes Cloud DVR with unlimited storage, and the ability to record multiple shows simultaneously. Customers also don’t have to deal with bait and switch games, cable box fees, and the hassle of dealing with the cable company.
With YouTube’s continued domination of the video market, there’s no better time than right now to start a YouTube channel in 2019.
If you have a digital or social media marketing agency and you haven’t started a YouTube channel, what are you waiting for? There are no upfront costs to get started and there’s no experience or formal education required. If you want to get started right now, the only equipment you really need is a smartphone. Start creating unique, engaging content that is professionally produced and your channel will grow and be successful in no time.
If you want to learn more about how you can grow your business on YouTube, then enroll in our Personal Branding & Influencer Marketing course today! You can also follow Cereal Entrepreneur on YouTube, Facebook, and Instagram for digital marketing tips or visit our blog for more FREE training.