Following Facebook’s data breach scandal in 2018, users are starting to have a better understanding of what Facebook is doing with their data. This has had serious implications for the social media platform, with trust in Facebook plunging by 66% last year. Now, social media marketing agency owners are looking for a social media alternative to Facebook where they can trust that their privacy is respected.
While Facebook has been a great platform for advertisers in the past, top influencers in digital marketing predict a change by 2022. However, finding social media alternatives where private information is never shared or sold to other companies or organizations isn’t hard. People are already on other platforms—in fact, the typical internet user has an average of 7.6 social media accounts.
For this article, I’ve put together a list of social networks like Facebook that you can use to help grow your business.
The Best Social Media Alternatives to Facebook
Though Facebook owns Instagram, the picture-sharing platform is a different beast entirely. Instagram also experienced massive growth in 2018, reaching one billion monthly active users. On average, users visit the platform at least once a day. This gives you a large, active user-base to engage with.
Advertisers are shifting ad dollars from Facebook to Instagram, especially those located outside the U.S. or looking to expand internationally. Currently, 80% of the platform’s user-base lives outside the U.S. It is also an easy platform to shift to if you’re already advertising with Facebook, as Instagram Ads are managed through Facebook’s Ad Manager.
There is also a lot of opportunity to grow your brand through Instagram. Partnering with influencers, providing sponsored content, or creating engaging Instagram Story Ads are all lucrative ways to get more eyes on your business and keep your brand top of mind.
Video content continues to grow as one of the most popular ways people consume content online, and YouTube is at the forefront of this trend. The video platform has 1.8 billion monthly active users, making it Google’s most popular service.
Video content is expected to claim 80 percent of all web traffic, and YouTube’s numbers support this, with over 1 billion hours of video being watched each day. YouTube on mobile alone reaches more 18-49 year-olds than any cable network in the U.S.
With advanced targeting, remarketing capabilities, and plenty of other features, YouTube is not only a great alternative to Facebook, but is one of the best social media apps for business. Plus, creating a YouTube channel is easy, and creating consistent content for your subscribers will help drive traffic to your business.
YouTube also allows you to set a specific video campaign objective from one of the following:
- Website Traffic
- Product and Brand Consideration
- Brand Awareness and Reach
Snapchat is the sixth most popular social media platform in the world but is often misunderstood by businesses. The short lifespan of content and the lack of a traditional feed to scroll through leads many businesses to steer clear of the app for their marketing strategies.
The multimedia messaging app allows users to communicate with friends by sending short video clips, animations, and photos called “Snaps.” Snapchat also allows users to post “Stories” and is the social network that pioneered this format, which has since been adopted by Facebook and Instagram.
Though Snapchat doesn’t have as many users as YouTube and Instagram, with just over 188 million daily active users around the world, 71 percent of them are under 34 years old. This makes Snapchat one of the best platforms for social media marketing if you’re targeting Generation Z or Millennial users.
Snapchat offers three Ad Products that you can use to promote your business:
- Snap Ads
- There are four customizable attachments you can add to Snap Ads:
- Drive traffic to your site
- Increase app installations
- Drive views for long-form video content
- Drive Snapchat users to your augmented reality experience
- There are four customizable attachments you can add to Snap Ads:
LinkedIn is the leading social media channel for business-to-business (B2B) marketers, with 92 percent of B2B marketers stating that they prefer to use this platform over all others. If you’re a B2B marketer, LinkedIn is undoubtedly the best social media for business.
LinkedIn is a valuable tool for not only driving traffic to your website or other channels, but also for prospecting, establishing thought leadership, and recruiting employees for your agency.
With a strong LinkedIn content strategy you can instantly get your brand in front of VPs and high-level executives. This social media platform allows you to get your message to influencers in your industry, so you can show them how your product or service can benefit their business.
Twitter remains a popular social media platform with more than 335 million monthly active users. Hundreds of millions of tweets are sent daily, with 42 percent of Twitter users accessing the app every day. It is a great social media alternative to Facebook if your customers are based in the U.S., with 24 percent of U.S. adults using this platform.
Twitter also has great conversion potential, as 93 percent of people who follow small and medium-sized businesses (SMB) on Twitter plan to purchase from the SMBs they follow. Additionally, Twitter claims that 80 percent of its users can be classified as “affluent Millennials.” This means that the platform is full of Millennials with disposable cash, which they could be spending on your product or services.
There are two ways to advertise on Twitter:
- Promote Mode – it is easy to use and allows you to promote your tweets and accounts.
- Twitter Ads – it is more customizable and allows you to choose a campaign objective and then target your desired audience by location, gender, age, behaviors, and who they follow.
Twitter charges advertisers in different ways, depending on the campaign objective.
If you haven’t heard of TikTok yet, you should definitely check this one out. TikTok has actually been out for a few years now, but they really blew up during the Coronavirus Pandemic at the beginning of 2020. TikTok is like a modern day Vine, which if you aren’t familiar with that it’s an app that is focused on short video segments.
This is by far one of the best engagement platforms in the game right now, as it allows you to easily collaborate with other videos and create short videos to respond to your fan base. It’s pretty amazing to be honest.
This is a great platform to grow your presence on, since it is still one of the newest platforms out there.
Trust in social media has understandably declined over the past few years after prominent platforms received negative press. After news of Facebook’s data breach hit users in early 2018, consumers have become increasingly concerned with their private information, data being sold to outside companies and everything that happened with politics in 2021. The good news is that there are a number of social media alternatives to Facebook that will give your business the opportunity and results needed to grow.