- December 12, 2020
Do you want to know what people are saying about your digital marketing agency on social media and the web? How about checking out what people are saying about your competitors? Well, that’s what social media monitoring software is for, and in this article, I’ll be going over the 10 best free social media monitoring tools of 2019!
Choosing the right tools for your social listening efforts can help boost your brand awareness, improve your influencer marketing process, and facilitate effective competitor analysis. These tools are great for finding out if your marketing efforts are reaching the right customers and whether they are engaging with your content. That’s why social media monitoring should without a doubt be part of your marketing strategy.
The best social media monitoring tools will give you immediate access to what people are saying about your brand or industry across social media and the web. Even better, many social media monitoring companies provide free versions of their tools.
Here are 10 of the best free social media monitoring tools that I’ll be exploring in this article:
- Google Alerts
- Social Mention
- Hootsuite
- Ninjalitics
- Social Blade
- Buzzsumo
- HowSociable
- Likealyzer
- Twitonomy
- Sprout Social
Google Alerts
With this tool, you can monitor the web for interesting new content, mentions of your brand or even yourself, your competitors, industry leaders and so on. They are easy to set up in seconds, and then you will receive email notifications every time Google finds new results on a topic that interests you across blogs, forums, and news sites.
Social Mention
Social mention is essentially a search engine for finding mentions of your brand, or any other term you might find it useful to track. It also offers valuable insights.
You can specify what kinds of platforms you want to search, and you’ll also get analytical details on sentiment, top keywords, and top users. There’s even data on how often your brand is mentioned, and you can export all the info in a spreadsheet.
Hootsuite
Hootsuite social listening is one of the best free social media monitoring tools available and covers multiple social networks, including Twitter, Instagram, Facebook, LinkedIn, WordPress, Foursquare and Google+.
It allows you to monitor specific search terms in real time. This can be really handy for tracking mentions of your brand, products, or relevant keywords in your niche that you’re interested in. Hootsuite also lets you use RSS feeds to post to your personal or organization’s social networks.
Ninjalitics
Ninjalitics analyzes Instagram accounts, showing information on follow/unfollow activity, average comments and likes, overall engagement rates, daily growth, average daily growth, best posts, hashtags, and more.
This is also one of the free social media tools that displays followers growth in a graph showing how the account is growing over time. This can be customized for a specific date range and period of time, whether it’s 7 days, 1 month, or a year. You can also see weekly and monthly stats, such as how many posts per week, how many new followers in that time frame, etc.
Socialblade
With Socialblade, you can track user statistics on YouTube, Twitch, Twitter, and Instagram! It’s also a great social listening tool for comparison with your competitors. With YouTube, you can compare views and subscribers with up to 3 different channels so you can see data such as estimated earnings, daily data points, and future projections.
With Twitch and Twitter, you can also compare your favorite Twitch and Twitter users and see how many followings they’re gaining, and see future projections.
Buzzsumo
This is a great listening tool for content research, and it also has an excellent way to analyze and monitor your Facebook pages. Along with metrics around each individual post, the more interesting feature is the ability to see what content performs best.
Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content work best, and monthly stats over time. It will also easily show you what your competitors’ best-performing content is, allowing you to get some great ideas for your own content strategy.
HowSociable
HowSociable is a handy tool for measuring your social media presence as well as your competitors’. As far as free social media monitoring tools go, it’s also incredibly valuable. A free account allows you to track 12 social sites, including Tumblr and WordPress.
The tool also breaks down scores for different social media platforms, allowing you to see which social media platforms work best for you and which ones need further development. It is great for helping you realize where your areas of improvement lie.
Likealyzer
This tool allows you to analyze Facebook pages specifically. It gives you access to info on engagement, likes over time, and your ranking against similar pages. Likealyzer specializes in giving actionable recommendations that will help you improve your Facebook performance and growth.
Twitonomy
As the name suggests, this free social listening tool is specific to Twitter. You simply have to sign in with your Twitter account for robust monitoring and metrics about your account. You can also add your competitor’s Twitter handles to gain insights about their activity as well.
Twitonomy shows you details of your Twitter lists, followers and followings, as well as your most popular Tweets, engagement statistics, and much more. You can track conversations on Twitter based on hashtags, users, or lists. The details are displayed in graphs and easily digestible stats.