In our social media-heavy world, many people have started to re-evaluate the way they choose to spend their money, and are expecting something different from companies than what they used to.
Having a face behind—or in front of—a business or a product is becoming increasingly important, as modern audiences are proving to want to do business with actual people instead of companies. Whereas brand loyalty used to depend solely on the brand itself, consumers are starting to expect something much more personal from their brand.
This is where personal branding comes into play. Having a personal brand attached to your business not only helps consumers put a face to a brand, but also gives you the opportunity to build more trust and engagement with your audience, and funnel potential customers to your business.
It’s in monetising your personal brand that you can take your entire business to the next level.
But first, you’ve got to learn exactly HOW you can profit from your personal brand, and that includes learning how to grow your audience and connect them to your business. In this blog, I’ll be taking you through all the steps you’ll need to be able to triple sales with your personal brand.
Tapping Into the Power of Social Media
Social media is one the most powerful tools marketers can use. In fact,
- 3.03 billion people actively use social media
- On average, internet users have 7.6 social media accounts
- Social media users continue to increase, with a 121 million new users between Q2 2017 and Q3 2017
By tapping into the power of social media, you’re also tapping into a huge global audience, full of prospective customers. With social media and influencer marketing, even solopreneurs, entrepreneurs, and small business owners have real opportunities to compete head-to-head against brands with much bigger budgets and dedicated teams.
Proper social media marketing training and a knowledge of how to leverage these technologies, combined with the added impact of growing a personal brand, can help even the tiniest of businesses be successful and increase sales.
The true key to tapping into an active, engaged social media following is in learning how to connect with your audiences and community in a human way that will help you earn trust, build relationships, establish authority, and ultimately grow your business.
Determine Your Audience
The best way to make sure you’re able to harness the power of social media, is to make sure you’re appealing to the right audience. That means your first steps is determining just who exactly your audience is.
Keep in mind that your brand will essentially be determined by everything you do. It’s what you say, how you say it, and who you say it to. It’s where and how you comment on Facebook, Twitter, Instagram, LinkedIn or Reddit. Your brand is determined by your actions.
That’s part of why you need to establish your brand story. Your brand story is the emotional narrative that expresses the vision and purpose of your organization. It’s the driving force behind what motivates you and your business.
Communicating this story and the rest of your messaging to the right audience, using the correct platform, is also crucial to growing a successful personal brand. Whether you accomplish this through blogging or vlogging, social media, or any other platform, you need to keep the content true to you.
Make sure your social media profiles reflect your business and the image you want to portray. It’s even a good idea to go back and audit old posts to make sure everything there remains consistent with who you are now and how you want your audience to see you.
Be Consistent With Your Message
Once you determine what your will be and the message and image you want to convey, then you need to work at getting this message out to the people who need to hear it. This will include finding the best platforms to deliver this message—there’s no point in posting across all social media channels just for the sake of it.
Find which platforms are best for your brand based on who you want to reach—age and location are two demographics that will help you determine which platform is right for you.
Regardless of which platforms you choose to focus on, it is most important that you keep a coherent image. Be consistent across all platforms. Whether that means you stick to one color scheme, you make your personality the focal point, or you stay consistent in what you wear, the message must be the same across all media.
Amplify Your Brand
Now that you’ve set the stage for your personal brand, it’s time to get the word out there. While obviously social media is going to play a huge role in doing this, you need to expand out into the real world as well.
Get in touch with people in your industry or niche by attending networking events, finding find meet-up groups, and basically doing some basic networking. Networking is always essential no matter what industry you’re in or what your position, but it’s particularly important when you are the brand.
Identify influencers in your area and reach out to them. Do coffee with people who perform your job at other companies and talk shop. Learn what they are doing, what is working, and what doesn’t work for them, and see how you can improve from their experiences.
Never Stop Learning
One of the things all successful people have in common is that they never stop learning. Whether that’s as simple as taking an hour out of their day to read a book, or to study up on the specifics of their tasks, even the most successful people know there’s always more to learn.
Enroll in an additional course at the local college, or invest in training courses from an association in your market. If there’s nothing appealing on a local level, you can always look into digital marketing courses as well. Anything that helps you learn more about business in general or your industry in particular can be incredibly helpful.
Create An Offer
While you’re growing your personal brand, you can’t forget to tie it in to your other brand. While you don’t want to be obnoxious by always trying to sell your audience something, you should be gently and subtly pointing them in the direction of your income streams.
Offer a 15 minute or 30 minute free “discovery call” to your audience. A small offer like this isn’t much of a sacrifice on your part, and it will allow someone to test you out. If this call goes well and they like what you offer, then they can book a larger package priced at a small investment $100-$300.
These intro packages allow you to build trust with people in your audience, and once you build this relationship and increase their trust in you, you will be able to offer higher priced packages that are more in line with what you would be charging for your time,
Growing your personal brand is essential if you want to be the face of your business. Not only will it help add credibility and trust to your business, but it also gives you more avenues to attract customers to the areas of your business that will turn a profit. The time and effort you put into your personal brand will certainly pay off as your views grow and you find more qualified leads.
If you want to learn more about how you can promote your business or personal brand through digital marketing, then visit Cereal Entrepreneur Academy. You can check out our blog or follow us on YouTube, Facebook, or Instagram for helpful new content weekly.