I you’re reading this blog then you’re probably either in the process of starting your own Social Media Marketing Agency, or have already started and are in the process of reaching out to potential clients that you want to work with and building your business and creating a personal brand for your SMMA.
There are many reasons why so many people are making a career out of social media marketing—the flexibility of being your own boss and deciding when and where you want to work, the need for social media and digital marketers, and so many other reason—and though anyone can do it if they put their mind and energy behind their endeavor, there are some qualities you need to make a good social media marketing agency owner.
No lie. It is a lot of hard work and to succeed you have to be able to manage your time efficiently, be organized, and have the passion to keep learning all you can about both Social Media and Digital Marketing. It literally changes daily.
So how do I do it? In this blog I’ll take you through what a day in my life is like as the owner of Cereal Entrepreneur, and tell you about the many tools and resources I use to help me continue to grow my agency.
Key Qualities You MUST Have:
As I said, while everyone has the potential to be an agency owner if that’s what they want, there are definitely some people who are more suited for the job than others. However, there are some key qualities that an individual must possess if he or she really wants to make a go at running their own agency.
Whether you already possess these qualities, or you’re ready to adapt, if you want to be a success agency owner you must:
1. Be able to adapt quickly to a changing environment. While is a quality that is a prevalent in all industries, it is particularly important in the digital/social media world.
2. Have a willingness to work outside of traditional hours. When you’re running your own agency, working 9-5 likely won’t cut it.
3. As you’re the mastermind behind the whole business, that means you have to be able to put in the time. And that means being available or on-call 24/7.
4. You must also be a good problem solver. As an agency owner, you must be able to react to developing situations immediately, even if those situations develop at 10 pm on a Sunday night.
5. Because so much of your business if going to take place within the digital realm, you must be good with mobile technology.
6. Along with the ability to adapt and problem solve, you’ll also have to be able to think on your feet.
7. The fun think about working in digital or social media marketing is that the industry is always changing. That means you have to be ready to learn at all times. That’s why it’s important to have the ability to admit to and learn from your mistakes.
A Day in the Life of Cereal Entrepreneur
While no two days are the exact same, there definitely is a routine to running your own social media marketing agency.
I usually start my morning around 7, and the first thing I do is have some coffee and eat breakfast. Nutrition and exercise is very important when it comes to being a successful business owner. You need to have the energy to complete all your tasks, and that starts with taking care of your body. During breakfast I’ll also usually check my emails and messages from clients and team members.
That usually takes about 45 minutes, and after that I like to take some time to look after my dog—feed him, take him out, all that stuff. It’s important to make sure you maintain a great work-life balance and to have some down time from work. Clear your mind. Take an hour or two a day to exercise, take a walk, and make sure to eat. Doing this will ensure that you’re focused on working when you’re doing work.
One I’ve got that done, I head down to my studio where the magic happens! This is where I’ve got my computer set up, and where we shoot our videos, where my planning board is etc. It’s always important to make sure you plant your day—that’s truly one of the biggest keys to running a successful agency. You have to stay organized in order to stay on top of what’s going on with your business.
At this point I’ll usually check my emails again and then I’ll reach out to my team to see if anyone is having any issues. I’ll also usually have a call with different members of the team, depending on the day. I’ll talk with my creative director, video editor, and copywriter to make sure that everyone’s on task and is doing fine.
I’ll usually do this through ASANA, which is a great team management tool that has helped me and my team be even more productive. When it comes to running a successful agency, you have to keep in midnd that it’s your primary job to find and fix issues—whether it’s with labor, your clients, not having any clients.
It’s also important that you keep working to move the company forward. Even when you first start out, you need to start getting clients right away and start building your team. Your job is to focus on areas that add revenue—you don’t need to be the person posting on social media.
I’ll usually spend about half my day communicating with my team, planning out our projects and getting our creative in order. Some days I’ll spend shooting videos or working on ad campaigns or other projects that need doing.
Once I’ve completed all my tasks for the day I always spend some time setting up the next day. I’ll take five or ten minutes at the end of my day setting out a plan for tomorrow. It helps you get right into it the next morning and always helps me stay motivated.
Overall, there will be some tasks that should be the same every day, and I like to block off time for those specific tasks, but there’s also some flexibility and unpredictability to your days. Remember, you have to be adaptable and quick on your feet when you’re running your own agency, so you have to be able to roll with the punches and see what needs doing.
When you have a nice routine set up for yourself, you’ll see results. The most important thing to remember is that you need to be organized and willing to put in the work. Next thing you know you’ll be bringing in revenue.