In business, just as in life, we’re always learning. One of the most important things you should be doing as a business owner or digital marketing agency owner is continuing your education and learning more ways that you can make your company a success. Whether you’re just starting out or have been in the game for a while, learning from fellow experts in your field is always worth your time.
As we live in the age of information, it’s not finding educational content or resources that is the difficult part, but rather making sure we’re spending time with the right ones. So that’s why I’ve put together this list for you!
If you’re looking to expand your knowledge, I recommend utilizing the following resources to improve your skills as an entrepreneur, business owner, salesperson, and marketer.
8 Educational Resources All Successful Business Owners Use
1) Digital Marketing
If you’re looking for material that is specific to digital marketing, consider checking out the following:
Cereal Entrepreneur Academy
If you’re looking to learn the A to Zs of starting your own digital marketing agency, or even just looking for a bit of a refresher course, our Digital Marketing School is a great resource. Designed so students can easily follow along, this course will give you all the information you need to go out and start talking to clients and landing new business.
Aside from the school itself, we also regularly update our blog, YouTube, and Facebook to keep all students and followers up to date on ways they can continue to be competitive. We’re always posting educational content that will help you take your social media or digital marketing agency to the next level.
Purple Cow: Transform Your Business by Being Remarkable
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin will teach you what some of the most successful companies like Starbucks and Apple do to give them a competitive edge over the competition. Zeroing in on the ways that businesses need to stand out, this read will help you think outside of the box and give you an edge on the competition.
Youtility: Why Smart Marketing is About Help Not Hype
Written by Jay Baer, Youtility is the perfect resource for anyone working in the field of social media marketing. Taking a smarter approach to marketing, Baer helps the reader shift the focus from being amazing at everything, to simply being useful. Drawing from real-life examples of companies who have taken this approach, as well as his personal experience in helping over seven hundred brands, Baer’s take on marketing is a must-read.
If you’re looking to improve your knowledge and increase your sales, I recommend the following:
Selling 101 by salesperson and motivational Zig Ziglar is a master class in how to be more persuasive. It will teach you how to be more effective, more ethical, and more efficient when it comes to selling by not only drawing on the fundamentals of sales, but also my teaching how you can continue to learn and evolve. This book will not only help you improve your professional life, but will teach you how to apply many important lessons to your personal life as well.
Spin Selling by Neil Rackham and distributed by McGraw Hill has been teaching business professionals the fundamentals of sales for decades. Detailing the revolutionary SPIN strategy (Situation, Problem, Implication, Need-payoff) that came about through extensive research and documentation into effective sales performance, this resource answers all the questions you should be asking about how to be a more successful salesperson. Whether you’re in sales yourself or you’re managing a sales force, this is one book you need to add to your bookshelf.
How to Win Friends and Influence People
There’s a good chance you’ve already heard of How to Win Friends and Influence People on our list, and this is one instance where you should definitely believe the hype. This timeless best-seller by Dale Carnegie will teach you: six ways to make yourself more likable; twelve ways to persuade people to your way of thinking; nine ways to influence people without causing resentment; and much, much more. This book has been helping people achieve success is any number of fields and will teach you how to apply these methods of persuasiveness and influence to your professional sales career.
3) Starting a Business
If you’re just starting out with your own business, whether it’s a digital marketing agency or something else, these resources will help put you on the right path:
The Entrepreneur’s Playbook
Investor, entrepreneur, and business professor Leonard Green wrote this book so that you can easily learn the most important lessons that most entrepreneurs have to figure out the hard way. While some of the advice in The Entrepreneur’s Playbook may sound a little counterintuitive, these are lessons you should take to heart. Many entrepreneurs say that they learned their most important lessons through their failures, but with this resource, hopefully, you can avoid the failure part. With dozens of examples and exercises to follow, this is a must-read for all entrepreneurs and business owners.
The Small Business Bible
The Small Business Bible was written by Steven Strauss and has multiple updated editions to add in new advice to apply to the changing digital landscape. Whether you’re just starting out or how been running your own business for years, this is an invaluable resource. With proven secrets of success, tips, insider information, and first-hand accounts, this guide offers everything you need to know to make your dream business thrive.
Thank You for Arguing
Taking tips from influential figures as diverse as Aristotle to Homer Simpson, this book by Jay Heinrichs teaches you the art of persuasion. Thank You for Arguing is filled with techniques, strategies, and secrets that you will be able to apply to many parts of your business or digital marketing agency.
If you’re interested in reading more tips and secrets about how to become a successful digital marketer or agency owner, head over to our blog!
Let us know in the comments what books and educational resources helped you the most on your path to success.