Category: Strategy

The importance of competitor analysis is in what you can get from it: inspiration and insight. The role of competitor analysis in your marketing agency is as a guiding hand in areas where you don’t have enough experience. You should be using competitor analysis to give you some insight when you’re trying something new, whether […]

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Are you working with local businesses but not getting the results you want with your marketing campaigns? Then you need to adopt my 3 Step Marketing process for guaranteed conversions for clients of your social media marketing agency. In this article I’ll take you through the 3 marketing plan steps that I use to help […]

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Just like any other business, starting and running a digital marketing agency is hard work. It comes with its own challenges and requires agency owners to give it their all. Luckily, many people find success running their own social media or digital marketing agency. However, just as many, if not more, fail.   There’s no […]

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Media buying for your advertising efforts use to be purchased from individual publishers by phone, fax, or email. But now, with the advancement in technology and increase in digital marketing, ads can be automatically purchased to pinpoint precisely what audience to target with the right message, in the proper context. Programmatic advertising is just one […]

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Think back to the last time you wanted to try to find a new restaurant. How did you search for the restaurant? Where did you look for reviews, hours of operation, the menu, and directions? If you’re like most people out there, chances are that you used your smartphone. Consumers are increasingly turning to their […]

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One of the biggest evolutions in digital and social media marketing in the recent years is the development and rise in popularity of influencer marketing. Chances are, you’re already familiar with at least a few huge social influencers who companies partner with to help market their products with huge success—think the Kardashian/Jenner family, Gary Vee, […]

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When it comes to running your own business or digital marketing agency, we know that there are a lot of opportunities for failure. Some failures are inevitable, but the best way to avoid failure it to remain vigilant, motivated, and engaged with your goals and your business. We’ve all heard about the habits that many […]

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Real estate is and always has been a very competitive field, with approximately 400,000 real estate agents currently licensed in the United States. The thing that separates an okay real estate agent from an amazing one is usually the agent’s ability to instill trust in their clients and to develop a strong relationship. It is […]

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