If your latest ad campaigns for your business have become stagnant or you’re not seeing the return on your investment that you were hoping for, then it might be time to use a less traditional form of marketing.
One of the great things about digital and social media marketing is that there is a lot of room for creativity and experimentation. Whatever you think might help you reach a larger audience or help people engage with your product, it’s worth a try.
One form of marketing that has become very popular in the past few years with the rise of so many social media personalities is influencer marketing. Influencer marketing involves working with social media users with large or highly engaged followings to help promote your brand or product.
If you’re not seeing the results you want with traditional social media marketing, then it could be the right time for you to start doing some influencer marketing.
In this blog, I’ll be discussing exactly what influencer marketing is and reveal 3 growth hacks that can be applied to any size business. Try out one of these influencer marketing growth hacks to improve your brand engagement and you won’t regret it.
How to Find the Right Influencer
Before you can launch any influencer marketing campaigns, you need to find the right influencers to work with. There are a few things to look for when reaching out to influencers to ensure that your relationship will be successful and fruitful.
First and foremost, you need to make sure that the influencer you align your business with is relevant to your product or service. Find someone who works within your niche, so that their audience will actually be interested in your product or service.
It’s also important to remember that your influencer doesn’t need to be a huge celebrity—many people are under the impression that an influencer needs to be a popular celebrity or athlete, but that’s not the case. You simply have to look for someone who has the right factors.
Influencers must have a combination of three key factors:
1. Reach & Engagement – Your goal in teaming up with an influencer is to reach more people. This means your influencer must have the ability to deliver a message to a large number of people, and have those people engage with their content.
2. Contextual Credibility – Your campaign won’t be successful if nobody is willing to listen to your influencer and appreciate their opinions. Your influencer must have a high level of trust with their following based on the perceived knowledge the influencer has on a specific topic.
3. Salesmanship – At the end of the day, you can think of your influencer as essentially a spokesperson for your company. This means for them to be successful, they must have the power of convincing people to their point of view.
Once you’ve reached out to the influencer or influencers that you think best suit your company’s interests and they’ve agreed to work with you, now it’s time to run your influencer marketing campaign.
The key to running a successful influencer marketing campaign is to do something that the influencer’s followers are going to want to participate in and engage with. The goal is to get more people talking about your business to attract new customers.
Your marketing plan should include one of the following 3 growth hacks:
A giveaway is a great way to garner more attention for your company, because who doesn’t love free stuff? Run at least one giveaway with your influencer where followers must perform a certain task to be entered for a chance to win something from your company.
Keep the rules simple and the method of entering the giveaway as easy to follow as possible to increase the amount of engagement. One example is for the influencer to create a post, video, IG story of them promoting the giveaway, and then have their followers share the post, or tag friends in the comments in order to be eligible for the prize.
2. Make it a Game
Advertising can be fun, too! Turn your advertising campaign into a game that the influencer’s followers can participate in.
Have followers earn points for mentioning the name of the influencer or a certain hashtag that’s relevant to your product/business on social media platforms. Set a time frame (7 days, 2 hours, 30 days) to run the game and then have the influencer announcer the winner who had the most points.
This is also a great way to gauge the success of the campaign. For each point earned, the campaign gained a mention and therefore your company gets a mention. This will increase engagement and build a following, while also creating buzz about your company.
3. Use Promo Codes
Promo codes are one of the most tried and true influencer marketing growth hacks. It’s a great win-win for you, the influencer, and their followers.
Promo codes sweeten the deal and can be just the push needed to get curious potential customers to make a purchase.
Remember, social media marketing doesn’t require high-profile celebrities to attract customers. Social media users listen to bloggers, Snapchat, Instagram, and YouTube personalities specializing in content they prefer.
However, make sure you’re choosing an influencer that you can trust. When influencers recommend your brand to their following, they become an extension of your company’s marketing department.
Have No Budget to Hire and Influencer?
One of the things that make influencer marketing such a great method of promotion is that you don’t need to have a huge budget. In many ways, the influencer is also benefiting from your partnership.
If you’re concerned about budget, then try these tips for how to get an influencer with little or no upfront investment:
Free product or discount. Why not offer an influencer a free product or discount in exchange for a shout out? This doesn’t have to be the only arrangement, but it is a good way to start to build a relationship. If they’re happy with your product and believe in your brand, the more likely they’ll be to want to work more with you in future.
Commission. This is a win-win, as both parties have skin in the game. You pay the influencer to share your brand with their audience, and any sale they generate will result in a commission paid to the influencer.
When reaching out to influencer, I recommend not working with an agency, since they are known to markup the price. If the influencer is too expensive, try to negotiate with them and come to an agreement that you are both satisfied with.
REMEMBER TO ALWAYS…
Go Mobile: Make sure your website is mobile responsive (looks good on tablets and smarphones). If the influencer is promoting your company through social media, it is likely that the majority of new views are going to be occurring on mobile devices.
Focus on the Users: Sometimes your customer who purchases and uses your product could be your brand’s best influencer. Getting your users or customers to create content for you can increase your brand’s reach and trustworthiness exponentially. Word of mouth remains an important marketing tool, and the happier your customer, the more likely they are to mention you online.
There are many ways that influencer marketing can help your business grow and strengthen brand credibility. The key is to find the right influencer whose brand story matches your business, and to run fun, creative campaigns that followers are going to enjoy engaging with.
If you’re ready to learn more about the many ways that social media and digital marketing can help your business grow, then visit Cereal Entrepreneur Academy today and check out our social media marketing online courses.