Category: Marketing Strategy | Influencers

If you’ve ever used Google to search for a particular search, such as a plumber or an electrician, you may have noticed a little green check mark next to the listing. Well, this little green mark isn’t just for show—it actually means that the business or brand is Google Guaranteed! It tells potential customers that this business is trustworthy. In this article, I’m going to be going over just what Google Guarantee is, how you can set...

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Have you noticed how recently big brands like IKEA, KFC, Dove Chocolate, and McDonald’s have been releasing annoying videos featuring celebrities doing unusual things like whispering into microphones, tapping on glass, scratching paper, or cutting soap? If you have, you’re likely wondering how these brands could possibility be benefiting and bringing in the big bucks from these videos. Well, what these brands have been cashing in on is the...

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Next to Facebook, Instagram is the most popular platform for marketers to use to build their personal brand. Users want to engage with brands in a personal way, and Instagram and it’s many features make this easy. Instagram is one of the best places for you to promote brand engagement with your users, with easy commenting, liking, and video features. However, the feature that will allow you to engage best with your followers is Instagram...

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Building a personal brand has become increasingly popular in the last few years, as it’s become easier and easier to use social media to connect with an audience. Many influencers and business people are gravitating toward starting a personal brand because it’s a great way to turn something you love into a profitable business. When it’s done right, you can actually make a TON of money, too! With my own personal brand, I’ve been able to...

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As Gary Vaynerchuk says, “Are you trying to convert or are you trying to create an experience?” This essentially sums up the difference between selling and branding. Running a successful business requires more than simply trying to convert and make sales—it’s about connecting with your audience and prospective customers and creating trust in your brand. That’s where branding comes into play—when people trust your brand, your...

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While there are many benefits to starting your own home-based business, such as the ability to be your own boss, set your own hours, and work from where you choose, that doesn’t mean running such a business successfully is without challenge. Success in running a home business comes from offering a quality product or service to a target market. It sounds easy enough, but many new home business owners are often inconsistent and ineffective in...

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Thanks to the internet, it’s easier than ever to find and connect with prospective customers for your business. While a couple years ago running any kind of advertising or marketing campaign may have cost you big to get airtime on TV or radio, or space in print media, our digital-heavy culture makes it easy to develop creative strategies to market your business for free. In this blog I’ll be going over 7 easy and free ways to market your...

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