Category: Marketing Agency

The March 2019 Core Update to Google’s algorithm should be on your radar. If you saw your Google rankings change over the past few weeks, this is likely why. This isn’t a huge update, but it is a confirmed update (which is rare coming from Google.) Tentatively known as the Google Florida 2 update within the SEO community, the update was confirmed when Google chose to rename it as “the March 2019 Core Update.” Since then, Google hasn’t...

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The role of digital marketing is only continuing to grow, and it’s easily one of the fastest growing industries of 2019. Every business has a digital presence now, with any that don’t quickly getting left behind. However, with the industry growing this fast, it’s easy to get lost. With so much of this year left, we’re still left wondering, “what is online marketing going to look like at the end of the year?” Small changes have been...

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You need to know how to market on Facebook to succeed in 2019. If you aren’t familiar with the platform, I would suggest you start learning now. Facebook marketing for beginners is incredibly simple, and it can start you on your path to Facebook mastery. Every business has a Facebook page. A business without a Facebook page doesn’t exist in 2019 - you can do it, but a business that’s not on Facebook might as well not be real. You need to be...

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There are several types of customer objections that you’re going to hear every time you make a pitch. Sales objections often have nothing to do with your business and everything to do with your client. If you need sales rebuttals for not interested prospects, we’ll offer some sales objection handling examples. For these examples to work, though, you need to understand where clients are coming from when they object to your proposal. Sales...

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It's happening. The old blue hairs in charge of companies(you know…. the ones that can barely use their smartphone) are finally coming around to the idea that digital marketing provides an ROI unlike any advertising channel in the history of marketing. As companies start to notice how much money digital marketing makes them, they’ll start hiring new digital marketers. Throughout the year, as companies invest more in digital marketing,...

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Running an agency can be a lonely business if you don’t know how to network with other SMMAs. Having the ability to be your own boss, make your own hours, and run your own business can make it easy to overlook other important professional opportunities. You might be used to running things on your own and offering guidance to your employees, but that doesn’t mean you don’t need help as well. Agency owners need consulting, training, access to...

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After weathering multiple scandals in 2018 regarding data and security breaches, Facebook is looking to regain some trust with users. The social media giant has recently announced an update that would allow users to turn off Facebook location android. In this article, I’m going to discuss the new update and what it means for your social media marketing agency. Facebook Updates Android App Facebook has updated its Android app to help users...

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Following Facebook’s data breach scandal in 2018, users are starting to have a better understanding of what Facebook is doing with their data. This has had serious implications for the social media platform, with trust in Facebook plunging by 66% last year. Now, social media marketing agency owners are looking for a social media alternative to Facebook where they can trust that their privacy is respected. While Facebook has been a great...

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  When it comes to buying products online, one of the things that make us pull our credit cards out is presentation. Yes, presentation is everything when it comes to anything online. As highly-visual people, our buying decisions are influenced by attractive presentation, which is why marketing is essential when you’re trying to sell a product or service. While you may have the best product ever invented right in the palm of your...

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In today’s digital-heavy landscape, your domain is one of the things that’s going to help set you apart from your competition. But finding an accurate way to compare your site’s ranking potential against your competition is not the easiest feat. Luckily, there are tools that can help, and companies are always seeking to improve these tools. One of the most reliable metrics tool is Moz’s Domain Authority, and the company has recently...

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