Category: Marketing Agency

The secret to knowing how to hire a freelance project manager for your social media marketing agency is being specific. Know who you’re looking for in terms of scope of work, experience, and personality. Of course, you’ll need to know where to look, as well. Hiring from the right places can help ease the entire process for you. Project managers should be one of your first hires when you’re scaling your social media marketing agency because...

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What is content marketing? Content marketing is promoting your product through the creation of blogs, videos, or anything else. But why is it important? Because content marketing is a very good strategy for a wide variety of businesses. Being able to answer questions like “what is content marketing?” can be very important for your social media marketing agency. Not only do you need to be able to accurately articulate what content marketing is...

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Figuring out how to pick an SMMA niche is simpler than it seems. You just need to look for areas where you have the experience, or where you have an audience. Finding social media marketing niches requires you to do a deep dive on the competition to find holes. If you don’t know, social media marketing niches are small subsections of an industry that you work within. It’s generally best to work in a niche because you run up against less...

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Using Snapchat for lead generation is easier said than done. But by using Snapchat stories tactically, you can definitely get it done. If you’re able to create enticing, native content you can easily develop leads on Snapchat. You will need to have an already engaged audience to start off with, though. Snapchat is limited in its reach, both in terms of its demographic and your ability to reach your audience. The real key to lead generation on...

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Snapchat is one of the biggest social media platforms in 2019 - but are Snapchat ads worth it? They are if you’re targeting the right people. Businesses who know how to use Snapchat for their marketing are going to succeed in 2019, but you need to determine if the platform is right for you or not. Because it’s not right for everyone. In this article, I’ll go over everything that you need to know about Snapchat and the audience it...

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Snapchat marketing requires a good understanding of the platform and its user base. Snapchat advertising can be great if you do it the right way. Because Snapchat is such a unique platform, though, you need to treat it just a little differently from how you would treat other social media platforms. Before you can learn Snapchat marketing for beginners, you need to learn about who’s using Snapchat and how. Even if you’re coming into Snapchat...

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People who know how to find topics for YouTube videos aren’t waiting around for inspiration. There a plethora of tools that can help you come up with ideas, and find the video topics that will work for you. When you’re figuring out how to find YouTube video topics, there are a few things you need to be looking for.   The first thing you need to focus on to find YouTube video ideas is user intent. This means creating the videos that...

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It’s important to have an understanding of YouTube marketing because YouTube is such a powerful content platform. Creating videos, analyzing their effectiveness, and a bit of advertising can go a long way on YouTube. With a little bit of love put into the creative, you can do well on YouTube. Your success with YouTube marketing for beginners is going to be determined by your ability to produce good content and to understand the metrics surrounding...

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The importance of competitor analysis is in what you can get from it: inspiration and insight. The role of competitor analysis in your marketing agency is as a guiding hand in areas where you don’t have enough experience. You should be using competitor analysis to give you some insight when you’re trying something new, whether that’s a whole platform or a single feature. Before you can perform a competitor analysis, you need to understand...

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Learning how to create Facebook Messenger ads could put you a step ahead of the competition. While it’s a simple as running a Facebook ad and creating a chatbot, Facebook messenger ads are taking over the world. In this article, I’ll tell you why 80% of businesses want to have a chatbot by 2020 and how you can build yours. I’ll go over some of the best chatbot services, and the one I personally use. Messenger ads are going to have a huge...

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