Category: Running the Business

What SMMA owners can learn from Tai Lopez and Gary Vee is how to approach business and marketing. SMMA owners can learn a successful philosophy. Both Tai and Gary both have a lot to say about how you can better position yourself and your mindset to succeed. If you recently got into a position as an SMMA owner, or want to prepare yourself to step into it, then your mindset and philosophy are very important to hone. You can always gain more...

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To learn how to run an effective marketing campaign, you need to learn how to plan. Marketing is all about putting a plan in place to achieve your SMART goals. There are a few things you need to know to prepare to run successful campaigns, but what success means is the most important. The real differences between an effective and an ineffective marketing campaign are the processes and workflows behind it. You get out of a marketing campaign what...

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It’s natural for you to ask, “is social media marketing oversaturated?” because of how many people are interested. But the answer is an absolute no. There are so many factors that keep social media marketing from getting oversaturated that their almost too difficult to count. There are so many courses like mine that teach people how to run a social media marketing agency that people are hesitant to get in. It seems like it’s too late to...

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Figuring out how to pick an SMMA niche is simpler than it seems. You just need to look for areas where you have the experience, or where you have an audience. Finding social media marketing niches requires you to do a deep dive on the competition to find holes. If you don’t know, social media marketing niches are small subsections of an industry that you work within. It’s generally best to work in a niche because you run up against less...

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To know how to save on taxes for your agency, you need to know how to do taxes for your marketing agency. Saving money on your taxes is all about knowing what you can write off, making sure you’re up to date with your filing, and often finding an accountant. It’s not exciting, but neither is overpaying on your taxes. Most marketing agencies will do their taxes through an accountant, because they will know things that you don’t. They’ll...

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A lot of people charge into business without really knowing what’s needed to set up a marketing agency from a legal standpoint. Many people gloss over the legalities when learning how to set up a marketing agency, which can cause trouble later down the road. If you want to avoid legal issues that could hinder and even shut down your business, you need to set things up the correct way. Setting up a marketing agency legally is mostly for your...

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The role of digital marketing is only continuing to grow, and it’s easily one of the fastest growing industries of 2019. Every business has a digital presence now, with any that don’t quickly getting left behind. However, with the industry growing this fast, it’s easy to get lost. With so much of this year left, we’re still left wondering, “what is online marketing going to look like at the end of the year?” Small changes have been...

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It's happening. The old blue hairs in charge of companies(you know…. the ones that can barely use their smartphone) are finally coming around to the idea that digital marketing provides an ROI unlike any advertising channel in the history of marketing. As companies start to notice how much money digital marketing makes them, they’ll start hiring new digital marketers. Throughout the year, as companies invest more in digital marketing,...

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Running an agency can be a lonely business if you don’t know how to network with other SMMAs. Having the ability to be your own boss, make your own hours, and run your own business can make it easy to overlook other important professional opportunities. You might be used to running things on your own and offering guidance to your employees, but that doesn’t mean you don’t need help as well. Agency owners need consulting, training, access to...

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