Category: Social Media Marketing | Influencers

While Instagram is a great platform for growing your brand and engaging with your audience, up until now, influencers and other high profile accounts have had the disadvantage of not being able to track their growth and engagement through Instagram.   But that’s about to change—Instagram is now taking steps to win over some of its highest-profile users by offering them an alternative to Instagram business profiles.   In this...

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Have you ever wished that you could see what something actually looked like on you before purchasing it online? What if you could try on a pair of sunglasses just by using a selfie from Facebook making that purchase?   Well, with new augmented reality technologies, this might soon be a possibility.   Facebook has been talking about AR technology for years now, and while they have been rolling out some AR features recently,...

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When you wake up in the morning, one of the first things you probably do is reach for your phone to scroll through your social media feeds. Being able to effortlessly browse online and on social media is something most people probably take for granted. However, if you were blind or visually impaired, the experience wouldn’t quite be the same. There’s no doubt about it, social media content hasn’t always been the most accessible for those who...

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The holidays are here and Instagram has been thinking ahead! In anticipation of the busy holiday shopping season, Instagram announced three new features that make it easier for users to make purchases in the app and to keep track of all shopping ideas and inspirations in one place! These updates have made it easier than ever for users to turn to Instagram for all of their holiday shopping needs, which makes it even easier for e-Commerce brands and...

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While Instagram was initially introduce as exclusively an image sharing platform, it has come a long way since then. Particularly in the last two years, we’ve seen Instagram adopting an increasing amount of features that are similar to those of Facebook, making the two social media platforms more and more similar. Facebook and Instagram share an ad platform, the Stories feature, and more.   The many changes and improvements have made...

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Video marketing has become the go-to way to build a brand, generate leads, and gain sales online. And it’s a trend that’s built to last. There’s a very good reason why so many marketers are focusing their time and money on video marketing campaigns—quite simply, videos get the message out better than any other form of content. And the truth of that is in the numbers: Last year, in 2017, 90% of all content shared online was video ...

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If you’ve been on Instagram lately, you’ve probably noticed the small orange square located in the upper right hand corner of your Instagram feed. This new icon represents Instagram’s newest feature: IGTV Instagram is moving more firmly into the world of video, and their hopes are that IGTV will be a video platform that sits somewhere between YouTube and Snapchat. IGTV is not only a new section on the Instagram app, but is also a...

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So, you’ve just started your own social media or digital marketing agency, and now you’re looking for the best ways to build your audience through social media. You know how important it is to grow your business and personal brand in order to attract more potential customers, but you’re not quite sure what the best approach is. Well, that’s why I’m here to help! If you’ve ever scrolled through Instagram, you’ve probably seen a...

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In our social media-heavy world, many people have started to re-evaluate the way they choose to spend their money, and are expecting something different from companies than what they used to. Having a face behind—or in front of—a business or a product is becoming increasingly important, as modern audiences are proving to want to do business with actual people instead of companies. Whereas brand loyalty used to depend solely on the brand...

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