Category: Social Media Marketing | Influencers

If you want your brand to be taken seriously on YouTube, you need to make sure your content is not only engaging but that it looks professional right from the get-go. No matter how informative or helpful your content is, viewers aren’t going to stick around if it has bad audio or video quality. That’s why I’m going to be discussing the best YouTube equipment for beginners in this article. Why Your Brand Should Be on YouTube   YouTube is...

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With Facebook’s latest announcement about their messaging platforms, Mark Zuckerberg is getting one step closer to achieving his vision of connecting the world. The social media company has released news about their plan to merge three of their most popular platforms to form a cross-platform integration for easier communication. In this article, I’ll be going over what marketers and agency owners can expect as Facebook integrates Messenger with...

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Want to watch your all-time favorite YouTube video, or see the latest thing that influencer you follow has posted? Well, you just have to ask! That’s right YouTube is rolling out a new version of their Android app featuring a new interface that uses voice search. In this article, I’m going to be exploring the introduction of this new voice search capability within the YouTube Android app, letting you know everything you’ll need to navigate...

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If you’re looking for way to grow your brand or business in 2019, starting a YouTube channel might be one of your goals—and what a great goal it is. Aside from the many ways it can benefit your business, some industry leaders and solo entrepreneur claim that they’re making six figures off of their channels. These claims are certainly possible, as YouTube has become the number one platform for users to find out information—whether it’s...

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The holidays are here and Instagram has been thinking ahead! In anticipation of the busy holiday shopping season, Instagram announced three new features that make it easier for users to make purchases in the app and to keep track of all shopping ideas and inspirations in one place! These updates have made it easier than ever for users to turn to Instagram for all of their holiday shopping needs, which makes it even easier for e-Commerce brands and...

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While Instagram was initially introduce as exclusively an image sharing platform, it has come a long way since then. Particularly in the last two years, we’ve seen Instagram adopting an increasing amount of features that are similar to those of Facebook, making the two social media platforms more and more similar. Facebook and Instagram share an ad platform, the Stories feature, and more.   The many changes and improvements have made...

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Video marketing has become the go-to way to build a brand, generate leads, and gain sales online. And it’s a trend that’s built to last. There’s a very good reason why so many marketers are focusing their time and money on video marketing campaigns—quite simply, videos get the message out better than any other form of content. And the truth of that is in the numbers: Last year, in 2017, 90% of all content shared online was video ...

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If you’ve been on Instagram lately, you’ve probably noticed the small orange square located in the upper right hand corner of your Instagram feed. This new icon represents Instagram’s newest feature: IGTV Instagram is moving more firmly into the world of video, and their hopes are that IGTV will be a video platform that sits somewhere between YouTube and Snapchat. IGTV is not only a new section on the Instagram app, but is also a...

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There’s no denying that Instagram is one of the most popular social media networks right now. When used correctly, it can be a powerful tool for your business, and a way to drive more traffic to your business. Many small businesses and brands are flocking to Instagram to help increase brand awareness, reach new customers, and engage with active customers. However, to make Instagram worthwhile for your business, you have to first grow your...

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