Category: PPC

A lot of SMMA owners find themselves asking, “how does PPC work” a little too late. PPC reaches customers close to the point of sale based on their search history. This makes pay-per-click one of the most effective forms of digital marketing, even if it is a bit behind the scenes. Pay-per-click marketing can be important to getting your content marketing strategy off the ground and is also important to making your website marketing work....

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Whether you’re doing Pay per Click for the first time or you’ve just signed a new client, it can be frightening to find out whether or not you’re doing a good job. Sure, we all want to make unicorn ads that have the highest click-through rate (CTR) and the best conversion rates, but a good metric for one industry isn’t automatically good for another. So, what numbers should you look to beat in your industry? Also, which industries are...

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